Haptik

What is Haptik?

Haptik is an AI-powered Conversational CRM that assists enterprises in managing the customer lifecycle efficiently. It offers a variety of features such as AI-powered web Q&A, AI-powered sales assistant, and intelligent analytics tracking user behavior. Haptik's 'Contakt' suite provides a unified platform for cross-channel customer conversations, supporting 24/7 customer interaction and dynamic responses to queries with CRM & Web API integration.

Haptik enhances marketing efforts by utilizing AI-powered tools for personalized and engaging campaigns. Its 'Interakt' solution enables enterprises to execute extensive campaigns on WhatsApp, driving user engagement and optimizing marketing ROI.

Moreover, Haptik can optimize sales conversions through its AI-powered sales assistant, guiding potential customers through the buying process with personalized recommendations and a simplified shopping experience.

Who created Haptik?

Haptik was created by Aakrit Vaish and Swapan Rajdev. It was launched on December 11, 2023. Aakrit Vaish, the Co-Founder & CEO, oversees overall business operations and strategy, while Swapan Rajdev, the Co-Founder & CTO, leads technology across Machine Learning, Integrations, and the platform. Haptik is part of Jio Platforms Limited, acquired by Jio in early 2019. Jio is a significant Internet conglomerate with various businesses, including Telecom, E-commerce, Media & Entertainment, and Healthcare, catering to around 500 million customers. The company focuses on Conversational AI and aims to revolutionize the interaction between businesses and customers.

What is Haptik used for?

• Retail - Personal care brand partnering with Haptik to build an AI-powered Assistant for product discovery and recommendations
• Fintech - Upstox partnering with Haptik for a self-serve Gen AI Assistant to handle support queries and achieve automation
• Insurance - Kotak Life Insurance collaborating with Haptik to optimize insurance buying process on WhatsApp
• Healthcare - Jio Health Hub using Haptik to increase user engagement with a WhatsApp virtual assistant
• Travel & Hospitality - Club Mahindra partnering with Haptik for a virtual assistant to assist travelers with bookings
• Media & Entertainment - Disney Hotstar improving customer support with Haptik's WhatsApp chatbot
• Education - Ryan International using Haptik to update students and aid in their learning journey through WhatsApp
• Personalized Product Recommendations - Haptik AI Assistant offering personalized recommendations for a seamless shopping experience
• Efficient Customer Service - Haptik helping Upstox achieve automation and alleviate agent load in handling support queries
• Cross-channel Customer Conversations - Haptik's 'Contakt' suite providing tools for efficient communication and customer service
• Automated assistance in product discovery
• Generates personalized purchase recommendations
• Allows real-time collaboration
• Tracks key performance indicators
• Handles millions of interactions
• Achieves high customer satisfaction reviews
• Supports large scale operations
• Streamlines support
• Boosts marketing
• Fires up sales

Who is Haptik for?

• Retail Professionals
• Fintech Professionals
• Insurance professionals
• Healthcare professionals
• Travel & Hospitality professionals
• Media & Entertainment professionals
• Education professionals

How to use Haptik?

To use Haptik effectively, follow these steps:

1. Understanding Haptik: Haptik is an AI-powered Conversational CRM that helps manage the customer lifecycle through Generative AI tools.

2. Key Features: Haptik offers various features like AI-powered web Q&A, sales assistant, smart agent chat with AI co-pilot, and analytics tracking user behavior.

3. Marketing Enhancement: Utilize Haptik's 'Interakt' solution for personalized and engaging campaigns on WhatsApp to boost user engagement and ROI.

4. Sales Optimization: Use the AI-powered sales assistant to guide customers with personalized recommendations through the buying process.

5. Contakt Suite: This suite provides a unified platform for cross-channel customer conversations, aiding in handling interactions efficiently.

6. Web Q&A and Support: Utilize the AI-powered web Q&A for instant query resolution and 24/7 support availability.

7. CRM & Web API Integration: Benefit from seamless website information retrieval and dynamic response generation through the integration feature.

8. Privacy Measures: Haptik ensures data privacy with its privacy policy and measures to safeguard user data.

9. Performance Tracking: Leverage intelligent analytics to track key metrics, bot, and agent performance for informed decision-making.

10. Query Resolution: Haptik efficiently handles query resolution through the AI co-pilot, contextual inbox, and advanced CRM integration.

By following these steps and utilizing Haptik's features effectively, you can streamline customer support, enhance marketing efforts, and optimize sales conversions with ease.