AI Statistics and Trends

Global AI Tools Web Traffic Overview: January 2025

Total Visits

10.56B

Unique Visits

2.70B

MoM Change (visits)

-19.44M (-0.18%)

Gender Distribution

6.15B Male 58.24%
4.41B Female 41.76%

Average Duration

06:45 min per session

Bounce Rate

46.19%

Device Distribution

Desktop

7.04B

66.71%

Mobile

3.51B

33.29%

Traffic Trends (Last 12 months)

Month Page Visits
Feb 7.05B
Mar 7.25B
Apr 7.79B
May 7.83B
Jun 7.97B
Jul 7.96B
Aug 8.12B
Sep 9.03B
Oct 10.33B
Nov 10.60B
Dec 10.58B
Jan 10.56B

Market Share Distribution

1
Visits:
4.70B -100.00M
was 4.80B
Growth: -2.08%
Market Share: 44.51%
2
Visits:
892.80M -92.60M
was 985.40M
Growth: -9.4%
Market Share: 8.45%
3
Visits:
594.80M -49.90M
was 644.70M
Growth: -7.74%
Market Share: 5.63%
4
Visits:
267.90M +255.30M
was 12.60M
Growth: 2026.19%
Market Share: 2.54%
5
Visits:
226.30M +4.10M
was 222.20M
Growth: 1.85%
Market Share: 2.14%
6
Visits:
200.20M +38.70M
was 161.50M
Growth: 23.96%
Market Share: 1.90%
7
Visits:
132.60M -4.90M
was 137.50M
Growth: -3.56%
Market Share: 1.26%
8
Visits:
118.10M -12.00M
was 130.10M
Growth: -9.22%
Market Share: 1.12%
9
Visits:
111.70M -3.80M
was 115.50M
Growth: -3.29%
Market Share: 1.06%
10
Visits:
105.00M -1.20M
was 106.20M
Growth: -1.13%
Market Share: 0.99%

Trending Up

1
Visits:
267.90M +255.30M
was 12.60M
Growth: 2,026.19%
Market Share: 2.54%
2
Visits:
200.20M +38.70M
was 161.50M
Growth: 23.96%
Market Share: 1.90%
3
Visits:
90.30M +7.90M
was 82.40M
Growth: 9.59%
Market Share: 0.86%
4
Visits:
14.90M +7.80M
was 7.10M
Growth: 109.86%
Market Share: 0.14%
5
Visits:
41.70M +7.20M
was 34.50M
Growth: 20.87%
Market Share: 0.39%

Trending Down

1
Visits:
4.70B -100.00M
was 4.80B
Growth: -2.08%
Market Share: 44.51%
2
Visits:
892.80M -92.60M
was 985.40M
Growth: -9.40%
Market Share: 8.45%
3
Visits:
594.80M -49.90M
was 644.70M
Growth: -7.74%
Market Share: 5.63%
4
Visits:
100.70M -20.70M
was 121.40M
Growth: -17.05%
Market Share: 0.95%
5
Visits:
7.83K -12.09M
was 12.10M
Growth: -99.94%
Market Share: 0.00%

AI Website Visits by Country

Location
Traffic
Share
United States United States
1.77B +38.46M
16.81%
India India
1.02B +24.93M
9.66%
Kenya Kenya
438.19M -32.39M
4.15%
Brazil Brazil
406.95M -15.25M
3.85%
Germany Germany
361.30M +71.94M
3.42%
United Kingdom United Kingdom
299.86M +27.71M
2.84%
Indonesia Indonesia
259.63M +913.32K
2.46%

AI Website Visits by Category

Category
Traffic
%
Text Generators 6.26B 59.31%
Creative Tools 2.01B 19.07%
Education Tools 643.98M 6.1%
Productivity Tools 475.48M 4.5%
Video Generators 246.24M 2.33%
Audio Tools 241.00M 2.28%
Web Development Tools 140.99M 1.34%
Human Resource Tools 84.27M 0.8%
Business Tools 57.20M 0.54%
Social Media Tools 53.61M 0.51%
Professionals Tools 31.00M 0.29%
Finance Tools 19.22M 0.18%
E-Commerce Tools 7.05M 0.07%

AI Website Visits by Traffic Source

Source Traffic Share
Direct 7.91B 75.00%
Organic search 1.64B 16.00%
Referral 749.00M 7.00%
Organic social 131.14M 1.00%
Paid search 75.02M 1.00%
Paid social 3.99M 0.00%
Mail 44.72M 0.00%
Display ads 4.41M 0.00%