Canva

4.73

Canva is a graphic design platform for creating social media graphics, presentations, and posters easily.

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Canva Web Traffic statistics February, 2025

#2 +0

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#2 +0

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#1 +0

Design Generators Rank

Position of this tool within its specific category (Design Generators), based on total visits.

12.31% MoM Growth

996.10M +109.20M

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 886.90M

241.20M +32.88M

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 208.32M

-0.16% Share Decline

8.27% -0.16%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 8.43%

92.94% +0.01%

Design Generators Market Share

Percentage of all Design Generators category visits that went to this specific tool.

was 92.93%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

38%

Male Users

62%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

19%

Mobile users

81%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

09:35 min

Average duration

31%

Bounce Rate

Canva Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Mar	775.84M
Apr	833.06M
May	895.25M
Jun	827.50M
Jul	766.80M
Aug	835.74M
Sep	946.21M
Oct	993.40M
Nov	993.40M
Dec	978.89M
Jan	886.90M
Feb	996.10M

Canva Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Mar	775.84M
Apr	833.06M
May	895.25M
Jun	827.50M
Jul	766.80M
Aug	835.74M
Sep	946.21M
Oct	993.40M
Nov	993.40M
Dec	978.89M
Jan	886.90M
Feb	996.10M

Canva Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

143.34M +4.98M

14.39%

India

74.11M +18.41M

7.44%

Brazil

71.02M +9.83M

7.13%

Mexico

49.31M +9.31M

4.95%

Philippines

42.63M +327.74K

4.28%

Canva Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	753.05M	76.00%

Organic search	159.97M	16.00%

Referral	45.32M	5.00%

Organic social	23.91M	2.00%

Mail	8.77M	1.00%

Paid social	498.05K	0.00%

Paid search	4.18M	0.00%

Display ads	498.05K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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