Perplexity

4.70

Perplexity AI evaluates how well a language model predicts text, with lower scores indicating better performance.

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Perplexity Web Traffic statistics April, 2025

#7 +0

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#10 -2

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#1 +0

Search Engines Rank

Position of this tool within its specific category (Search Engines), based on total visits.

-27.97% MoM Decline

125.40M -48.70M

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 174.10M

25.60M -4.30M

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 29.90M

-0.07% Share Decline

1.32% -0.07%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 1.39%

88.29% -0.85%

Search Engines Market Share

Percentage of all Search Engines category visits that went to this specific tool.

was 89.14%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

54%

Male Users

46%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

17%

Mobile users

83%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

12:28 min

Average duration

42%

Bounce Rate

Perplexity Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
May	67.40M
Jun	73.20M
Jul	74.60M
Aug	82.10M
Sep	102.10M
Oct	126.60M
Nov	143.40M
Dec	137.50M
Jan	132.60M
Feb	165.90M
Mar	174.10M
Apr	125.40M

Perplexity Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
May	67.40M
Jun	73.20M
Jul	74.60M
Aug	82.10M
Sep	102.10M
Oct	126.60M
Nov	143.40M
Dec	137.50M
Jan	132.60M
Feb	165.90M
Mar	174.10M
Apr	125.40M

Perplexity Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

22.12M -7.48M

17.64%

India

10.36M -1.55M

8.26%

Germany

7.85M -2.61M

6.26%

South Korea

7.66M -4.42M

6.11%

Japan

7.09M -1.39M

5.65%

Perplexity Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	102.00M	81.00%

Organic search	15.50M	12.00%

Referral	5.86M	5.00%

Organic social	1.23M	1.00%

Paid social	12.54K	0.00%

Mail	150.48K	0.00%

Paid search	589.38K	0.00%

Display ads	37.62K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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