Gupshup
4.15
0
Gupshup automates customer engagement with AI chatbots, supporting multiple channels and ensuring enterprise-grade security.
What is Gupshup?
Gupshup is a platform focused on enhancing customer engagement through conversation automation. It provides AI-powered tools for creating and managing automated chatbots across various customer interactions, including acquisition, marketing, commerce, and customer support. The platform offers features like pre-built business conversation models, support for WhatsApp, SMS, and Google's Business Messaging, unified customer profiles, enterprise-grade security, conversational automation for different industries, and the ability to automate around 80% of queries. Gupshup supports smart routing for queries, scalability in customer support, and facilitates direct orders and payments. However, it has some limitations such as not supporting non-English languages, lacking a mobile application, and having a learning curve for ACE LLM, among others.
Who created Gupshup?
Gupshup, a conversational technology provider, was launched on April 30, 2022. The company's core purpose is to enhance customer engagement through automated chatbots for various interactions in commerce, marketing, and support. Gupshup's platform offers tools for conversation automation, including a Bot Intelligence Platform with over 200 ready-to-deploy bots, customer bot development services, and AI integrations with third-party software.
What is Gupshup used for?
- Automated chatbot based support
- Lead Generation bots gathering data and automating responses
- Up-sale and cross-sale platform for targeted promotions, conversational marketing
- Automated solution to engage customers (personalized offers, referrals, assisted sales)
- Bots for Authentication KYC and qualification
- Conversational Catalog, 1-Click Bill Payment, Abandoned cart, Upsell & Cross-sell reminders
- Order tracking, returns, refund, reorder, services & more
- Customer bot development service
- Integrations with 3rd party software (CRM, Marketing Tech, Support Systems)
- Service delivery coordination and support for field teams
- Bot and Campaign Managers
- Pre-built business conversation models
- Supports WhatsApp, SMS, Google's Business Messaging
- All-in-one tool for managing ads
- Unified customer profiles
- Enterprise grade security
- Delivers multichannel rich media
- Conversational automation for all industries
- Facilitates direct orders and payments
- Transforms patient-doctor engagement
Who is Gupshup for?
- Banking, Financial Services and Insurance (BFSI)
- Retail
- Healthcare
- Education
- Food & Beverage
- Travel & Hospitality
- Advertising
- Real estate
- Banking
- Financial Services
- Insurance
How to use Gupshup?
To use Gupshup effectively, follow these steps:
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Core Purpose and Automation:
- Understand that Gupshup's core purpose is to enhance customer engagement through conversation automation. It offers AI-powered tools for various interactions like acquisition, marketing, and support.
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Customer Engagement:
- Utilize Gupshup's chatbots for customer acquisition and support, aiming to maximize customer lifetime value and reduce service costs.
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Industry Integration:
- Identify that various industries like BFSI, retail, healthcare, education, food & beverage, and more can benefit from Gupshup's services.
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Campaign Management:
- Use Gupshup's Campaign Manager to effectively manage, optimize, and track marketing campaigns, enhancing outcomes and return on investment.
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AI Models and Communication:
- Access Gupshup's domain-specific AI models for engaging customer interactions and utilize tools for WhatsApp and Google's Business Messaging communication.
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Bot Studio for Customization:
- Leverage Bot Studio to create and manage customized chatbot conversations, including pre-built templates and a visual editor for quick deployment on any channel.
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Agent Assist Functionality:
- Benefit from Agent Assist to support customer service agents by automating tasks and managing customer interactions effectively.
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Personalization and Cost Reduction:
- Utilize Gupshup's features for personalizing customer dialogues and automating routine tasks to minimize service costs significantly.
By following these steps, you can make the most of Gupshup's capabilities to enhance customer engagement and optimize your business interactions effectively.
Pros
- Enhances customer engagement
- Automates diverse customer interactions
- Maximizes customer lifetime value
- Conversation Cloud for CX management
- Multichannel messaging ability
- Pre-approved WhatsApp templates
- Real-time, two-way conversations
- Bot Studio for chatbot creation
- Agent Assist feature
- Data security for users
- Omnichannel solution
- Integration with various channels
- Usable across industries
- Automates customer acquisition
- Cost-effective service
Cons
- Doesn't support non-English languages
- No mobile application
- Learning curve for ACE LLM
- Doesn't include video/voice chat
- No auto-update feature
- Complex bot building tools
- Lack of third-party integrations
- Pricing not disclosed
- Solution too broad, untargeted
Gupshup FAQs
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What is the core purpose of Gupshup?
- Gupshup's core purpose is to enhance customer engagement through conversation automation. It offers AI-powered tools which create and manage automated chatbots for various customer interactions, covering aspects like acquisition, marketing, commerce, and customer support.
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How does Gupshup automate customer engagement?
- Gupshup automates customer engagement through a suite of tools including chatbots, a Campaign Manager, Agent Assist, and domain-specific AI models for business conversations. These tools carry out tasks such as capturing leads, handling queries, securing user data, and ensuring real-time personalised dialogues with customers.
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Can Gupshup be used for multichannel messaging?
- Yes, Gupshup can be used for multichannel messaging. It offers tools for this purpose, including pre-approved WhatsApp templates, and supports integration with various channels like WhatsApp, SMS, Google's Business Messaging and more for facilitating real-time, two-way customer conversations.
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How can I customize conversations with Gupshup?
- With Gupshup, conversations can be customized using their Bot Studio, Campaign Manager, and domain-specific AI models suitable for various business dialogues. The platform also enables personalization of each conversation with a unified customer profile, creating more engaging and meaningful interactions.
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How does Gupshup ensure data security?
- Gupshup ensures data security by offering enterprise-grade security features to protect both client and customer data. Their platform complies with global privacy standards and encrypts data to prevent unauthorized access or breaches.
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Does Gupshup support integration with various channels?
- Yes, Gupshup does support integration with various channels. The platform can seamlessly integrate with multiple channels like WhatsApp, SMS, Google's Business Messaging, and many others. This ensures a robust and inclusive customer engagement system.
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Which business sectors can benefit from using Gupshup?
- Various business sectors such as Banking, Financial services and Insurance (BFSI), Retail, Healthcare and more can benefit from using Gupshup. It provides solutions across different industries by catering to their specific needs with automated chatbots and conversation tools.
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Gupshup reviews
Arjun Iyer
December 13, 2024
What do you like most about using Gupshup?
I really appreciate the ease of setting up chatbots with Gupshup. The pre-built business conversation models are incredibly helpful and save a lot of time.
What do you dislike most about using Gupshup?
One significant drawback is the lack of support for non-English languages, which limits our customer outreach in diverse markets.
What problems does Gupshup help you solve, and how does this benefit you?
Gupshup helps us automate around 80% of customer queries, significantly reducing our support team's workload and allowing them to focus on more complex issues.
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Lina Martinez
December 24, 2024
What do you like most about using Gupshup?
The multi-channel support is fantastic! We can engage customers through WhatsApp, SMS, and more, which is vital for our business.
What do you dislike most about using Gupshup?
The learning curve for ACE LLM can be steep for new users, which can slow down initial implementation.
What problems does Gupshup help you solve, and how does this benefit you?
Gupshup streamlines our customer engagement process, allowing us to respond to inquiries faster, which has improved our customer satisfaction ratings.
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Khalid Al-Farsi
December 23, 2024
What do you like most about using Gupshup?
I love the enterprise-grade security that Gupshup offers. It gives me peace of mind knowing that our customer data is safe.
What do you dislike most about using Gupshup?
While the features are great, I wish there was a mobile application to manage everything on the go.
What problems does Gupshup help you solve, and how does this benefit you?
Gupshup has helped us improve our customer support efficiency by automating repetitive queries, allowing our agents to focus on more complex customer needs.
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