Voyado

What is Voyado?

Voyado is a platform founded in Norrköping, Sweden in 2005 with a mission to create a distinctive company culture. It has grown to over 300 employees and is a prominent SaaS company providing services to retail brands globally. Their flagship product, Engage, utilizes AI-powered insights and campaign automation to deliver personalized customer experiences. In 2021, Voyado acquired Apptus, further enhancing their services with Elevate, a product discovery engine for e-commerce personalization. With a wide customer base across 100 markets and offices in London, Amsterdam, and Sweden, Voyado aims to simplify growth for retailers with the help of their network of partners.

Voyado employs various technologies such as cookies, analytics tools like Piwik Pro and Loom to manage and analyze user data, improve customer engagement, and support technical site functions. These technologies are crucial for purposes like personalized website experiences, user data management, and brand management through understanding user behavior and tailored interactions. Voyado emphasizes user consent, allowing users to have control over their data interaction and privacy options. The platform integrates with third-party platforms, boosts website functionality, and provides insights for enhancing user engagement and satisfaction.

Who created Voyado?

Voyado was founded in Norrköping, Sweden in 2005. The company was created with a vision to establish a unique company culture. Currently, Voyado has grown to over 300 employees and is a leading SaaS company specializing in empowering retail brands globally. Their flagship product, Engage, utilizes AI-powered insights and campaign automation to drive personalized customer experiences. In 2021, Voyado acquired Apptus to enhance its offerings with Elevate, a product discovery engine for e-commerce personalization. With offices in London, Amsterdam, and Sweden, Voyado serves more than 350 customers across 100 markets, focusing on simplifying growth for retail businesses with the help of their network of partners.

What is Voyado used for?

• Customized experiences for every shopper
• Omnichannel customer engagement
• E-commerce search and merchandising

Who is Voyado for?

• Retailers
• Brand managers
• Marketing professionals
• E-commerce Managers
• E-commerce professionals
• Brands

How to use Voyado?

To effectively use Voyado, follow these steps:

1. User Data Management: Utilize Voyado to manage and analyze user data for enhancing customer engagement and brand management.
2. Technological Tools: Benefit from various technologies such as cookies, analytics tools like Piwik Pro and Loom for data control and analysis.
3. Cookies: Understand the critical role of cookies in activating basic functions, tracking visitor interactions, and enhancing user experience.
4. Customer Engagement: Enhance customer engagement by analyzing visitor interactions, personalizing the website, and meeting individual user needs.
5. Integration: Integrate third-party platforms to enhance the functionality and user engagement of the website.
6. Data Control: Take advantage of functionalities to control user data, ensure data consent, and withdraw consent if needed.
7. Brand Management: Use Voyado for a deeper understanding of user behavior to strengthen brand positioning and messaging.
8. Privacy Options: Explore privacy options provided by Voyado to give users control over data collection methods.

By following these steps, you can effectively utilize Voyado to manage user data, improve customer engagement, personalize websites, and enhance brand management efficiently.