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Hotjar

Hotjar analyzes website performance with heatmaps, recordings, and AI-driven surveys, automating insights for data-driven decisions.
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Hotjar

What is Hotjar?

Hotjar is a user behavior analytics tool that provides insights into website performance and user interactions. It offers features such as heatmaps, recordings, surveys, feedback, and interviews to help website owners understand user behavior and make data-driven decisions. Hotjar AI automates the research process by creating surveys, generating summary reports, and integrating with various applications. This tool streamlines the analysis of survey responses, aligns teams faster, and supports diverse research goals. Hotjar AI is available on all plans, including the free Basic plan, and focuses on data security and regulatory compliance.

Who created Hotjar?

Hotjar was founded in 2014 by a team dedicated to improving user experiences on websites. The company initially operated as a people-first, self-funded, and fully-distributed company. After seven years of successful operation, Hotjar joined forces with Contentsquare to further their mission. Hotjar serves customers in over 180 countries and has a global team of over 200 employees working remotely throughout Europe, the Americas, and Africa.

What is Hotjar used for?

  • Reduces manual work
  • Automates survey research process
  • Speedy survey creation
  • Summary reports generation
  • Facilitates team alignment
  • Quick identification of key findings
  • Seamless integration with applications
  • Syncs with email and Slack
  • Connects with over 1,000 tools via Zapier
  • Helps in user-led product decisions
  • Supports diverse research goals
  • Aligning with team goals
  • Generates summary reports
  • Eliminates manual work
  • Aligns with team goals
  • Assists in making user-led product decisions

Who is Hotjar for?

  • Growth marketer
  • Lead Product Owner
  • Senior Conversion Optimizer
  • Growth Product Manager

How to use Hotjar?

To use Hotjar effectively, follow these steps:

  1. Getting Started: Visit Hotjar's website to sign up for an account.

  2. Creating Surveys: Utilize Hotjar AI to automate survey creation by specifying your research objectives to generate targeted surveys efficiently.

  3. Generating Summary Reports: Hotjar AI automatically produces concise summary reports, saving time on manual analysis of open-text responses.

  4. Streamlining Research Efforts: Hotjar AI streamlines the research process by automating survey creation and analysis, freeing up time to focus on deriving insights.

  5. Integrating with Apps: Seamlessly connect Hotjar AI with over 1,000 tools via Zapier, enabling easy syncing of survey responses across various applications.

  6. Aligning with Team Goals: Hotjar AI facilitates team alignment by providing quick identification of key findings and insights, enhancing collaboration.

Remember, Hotjar AI offers features like storing survey responses indefinitely, supporting diverse research goals, and aiding in user-led product decisions. It is available on all plans, including the free Basic plan, and ensures GDPR- & CCPA-compliance for data security.

Pros
  • Facilitates team alignment
  • Quick identification of key findings
  • Seamless integration with applications
  • Syncs with email and Slack
  • Connects with over 1,000 tools via Zapier
  • Available on all Hotjar plans
  • Free Basic Plan available
  • GDPR- & CCPA-ready
  • Unlimited surveys on paid plans
  • Stores survey responses indefinitely
  • Supports diverse research goals
  • Helps in user-led product decisions
  • Automates survey research process
  • Speedy survey creation
  • Summary reports generation
Cons
  • No offline capabilities
  • Limited custom survey options
  • Restricted free Basic plan
  • Dependent on third-party integrations
  • Less control over analysis
  • Limited to predefined objectives
  • Fewer translations available
  • No voice command feature
  • No multi-user collaboration
  • Limited user-centric capabilities

Hotjar FAQs

What is Hotjar AI?
Hotjar AI is a tool that automates the research process by enabling researchers to create surveys quickly and efficiently. It produces summary reports, saving hours of manual analysis and allowing focus on effective solutions centered on users' responses.
How can I create surveys with Hotjar AI?
With Hotjar AI, creating surveys is as easy as telling the AI your objectives. The system then automates the process of creating a survey targeted towards your goal, significantly reducing the time spent on this task.
Can Hotjar AI generate summary reports automatically?
Yes, Hotjar AI automatically generates summary reports. No longer will you need to spend countless hours analyzing open-text responses by hand. With a click, Hotjar AI can produce concise reports, allowing you to identify findings, quotes, and key insights quickly.
Can Hotjar AI help in streamlining the research process efforts?
Hotjar AI is designed to streamline research process efforts. It automates the creation and analysis of surveys, which allows researchers to dedicate more time to working on solutions based on the insights derived from these surveys.
What does it mean that Hotjar AI can align with my team faster?
'Aligning with your team faster' signifies that Hotjar AI reduces the analysis time of survey responses through its automatic report generation. It aids in getting everyone on the same page quicker, hence improving team collaboration and decision-making processes.
Can Hotjar AI analyze my survey responses?
Yes, Hotjar AI automates the analysis of survey responses. It swiftly translates open-text responses into easily digestible summary reports, saving considerably on manual labor and time.

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