Hotjar is a user behavior analytics tool that provides insights into website performance and user interactions. It offers features such as heatmaps, recordings, surveys, feedback, and interviews to help website owners understand user behavior and make data-driven decisions. Hotjar AI automates the research process by creating surveys, generating summary reports, and integrating with various applications. This tool streamlines the analysis of survey responses, aligns teams faster, and supports diverse research goals. Hotjar AI is available on all plans, including the free Basic plan, and focuses on data security and regulatory compliance.
Hotjar was founded in 2014 by a team dedicated to improving user experiences on websites. The company initially operated as a people-first, self-funded, and fully-distributed company. After seven years of successful operation, Hotjar joined forces with Contentsquare to further their mission. Hotjar serves customers in over 180 countries and has a global team of over 200 employees working remotely throughout Europe, the Americas, and Africa.
To use Hotjar effectively, follow these steps:
Getting Started: Visit Hotjar's website to sign up for an account.
Creating Surveys: Utilize Hotjar AI to automate survey creation by specifying your research objectives to generate targeted surveys efficiently.
Generating Summary Reports: Hotjar AI automatically produces concise summary reports, saving time on manual analysis of open-text responses.
Streamlining Research Efforts: Hotjar AI streamlines the research process by automating survey creation and analysis, freeing up time to focus on deriving insights.
Integrating with Apps: Seamlessly connect Hotjar AI with over 1,000 tools via Zapier, enabling easy syncing of survey responses across various applications.
Aligning with Team Goals: Hotjar AI facilitates team alignment by providing quick identification of key findings and insights, enhancing collaboration.
Remember, Hotjar AI offers features like storing survey responses indefinitely, supporting diverse research goals, and aiding in user-led product decisions. It is available on all plans, including the free Basic plan, and ensures GDPR- & CCPA-compliance for data security.
The insights from user feedback surveys are invaluable for our product development.
It would be nice to have an offline mode for accessing reports.
It helps our team align better by providing clear, data-driven insights that inform our strategies.
The heatmap feature is particularly insightful, giving a clear picture of user engagement.
I find the dashboard slightly cluttered at times, which can make navigation difficult.
It helps us understand where users are getting stuck, enabling us to enhance the user experience.
The tool is easy to use and provides a wealth of knowledge about user behavior.
I think there should be more customization options for reports.
Hotjar aids us in identifying issues within our site, allowing us to improve the overall user experience.