Paddle

What is Paddle?

Who created Paddle?

Paddle was created by Harrison Rose in 2012. The company provides a comprehensive payment, tax, and subscription management solution for SaaS businesses. Paddle acts as a merchant of record, handling global sales tax compliance, fraud prevention, and billing support. Their platform includes tools like ProfitWell Metrics for subscription analytics and Price Intelligently for pricing strategies. This all-in-one solution simplifies SaaS billing complexities, ensuring business growth while offering high-performance checkout and subscription flexibility for global sales success.

What is Paddle used for?

• Build and maintain relationships with payment providers
• Take on liability for charging and remitting sales taxes, globally
• Take on liability for all fraud that takes place on our platform
• Reconcile your revenue data across billing and payment methods
• Handle all billing-related support queries for you
• Reduce churn by recovering failed payments
• Manage and grow subscription billing, with everything you need in one place
• Prevent card attacks, fights bad-faith chargebacks, and screens fraudsters
• One single source of truth for reliable financial & management reporting
• Identify groups of inbound subscribers from the same business domain
• Take on liability for all fraud that takes place on the platform
• Reconcile revenue data across billing and payment methods
• Handle billing-related support queries
• High-performing payment flow integration into websites or applications
• Subscription management and growth
• Compliance with tax rules and payment regulations
• Fraud protection and prevention

Who is Paddle for?

• SaaS companies

How to use Paddle?

To use Paddle effectively, follow these steps:

1. Sign up for Paddle on their official website.
2. Set up your account and company details.
3. Integrate the Paddle payment flow into your website or application.
4. Utilize the subscriptions feature to manage and grow your subscription billing efficiently.
5. Take advantage of multiple currencies, payment options, and routing logic available for maximizing revenue.
6. Ensure compliance with sales tax rules, international laws, and payment regulations through Paddle's tax and compliance tools.
7. Implement fraud protection measures to prevent card attacks and bad-faith chargebacks.
8. Use Paddle's reporting feature to access reliable financial and management reporting in one place.
9. Explore the upsell insights to identify groups of subscribers for targeted marketing.
10. Benefit from Paddle's customer support for guidance on using the platform effectively.
11. Consider migration services provided by Paddle for seamless transitions without risking subscriber data.
12. Leverage Paddle's billing support to handle customer queries related to payments, subscriptions, and cancellations.

By following these steps and utilizing Paddle's features like ProfitWell Metrics, Price Intelligently, and Retain, you can streamline your subscription billing process, ensure global tax compliance, prevent fraud, and optimize your SaaS sales effectively. Paddle acts as a merchant of record, offering a comprehensive solution tailored for SaaS businesses to alleviate operational burdens and enhance growth opportunities.