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Paddle

Paddle simplifies SaaS billing, offers global tax compliance, and provides tools for analytics and pricing strategies.
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Paddle Web Traffic statistics February, 2025

#258 -10
Global Rank
Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.
#211 -39
US Rank
Position of this tool among all analyzed AI tools based on visits from the United States.
#2 +0
Finance Tools Rank
Position of this tool within its specific category (Finance Tools), based on total visits.
0.00% MoM Growth
2.40M +0.00
Total Visits
Total number of visits this tool received during the selected month, with the absolute change from previous month.
was 2.40M
1.60M +0.00
Unique Visits
Number of different users who visited this tool during the selected month, with the absolute change from previous month.
was 1.60M
+0.00% Share Growth
0.02% +0.00%
Global Market Share
Percentage of all AI tool visits across our directory that went to this specific tool.
was 0.02%
13.17% +0.68%
Finance Tools Market Share
Percentage of all Finance Tools category visits that went to this specific tool.
was 12.49%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.
59%
Male Users
41%
Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).
35%
Mobile users
65%
Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.
05:41 min
Average duration
68%
Bounce Rate

Paddle Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.
Month Page Visits
Mar 2.30M
Apr 2.00M
May 1.90M
Jun 2.00M
Jul 2.10M
Aug 1.90M
Sep 1.90M
Oct 2.00M
Nov 1.90M
Dec 2.20M
Jan 2.40M
Feb 2.40M

Paddle Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.
Month Page Visits
Mar 2.30M
Apr 2.00M
May 1.90M
Jun 2.00M
Jul 2.10M
Aug 1.90M
Sep 1.90M
Oct 2.00M
Nov 1.90M
Dec 2.20M
Jan 2.40M
Feb 2.40M

Paddle Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
521.04K -120.00K
21.71%
United Kingdom United Kingdom
226.32K +103.20K
9.43%
South Korea South Korea
168.72K +85.44K
7.03%
Montenegro Montenegro
162.72K +155.04K
6.78%
Germany Germany
114.24K -75.12K
4.76%

Paddle Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 1.47M 61.00%
Referral 612.72K 26.00%
Organic search 226.08K 9.00%
Mail 66.00K 3.00%
Organic social 10.32K 0.00%
Paid social 0 0.00%
Paid search 11.04K 0.00%
Display ads 1.92K 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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