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Cardinal

Cardinal enhances product development by integrating customer feedback, automating reports, and promoting collaborative, data-driven management.
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Cardinal

What is Cardinal?

Based on the information from the document "cardinal.pdf," Cardinal is a tool designed to assist product teams by providing a comprehensive overview of products. It helps in incorporating customer feedback into feature development, improving product management, and promoting a data-centric approach to product development. Cardinal offers various features such as automated reporting, real-time visibility for tracking goals and progress, integration with various data sources and services, and AI capabilities to extract and connect customer feedback to features. It aims to streamline product management by creating a shared platform for teams and facilitating collaboration across stakeholders.

Who created Cardinal?

Cardinal was created by founders Nadav Weizmann and Mor Sela. The company was launched on June 17, 2024. Cardinal is a product designed to help product teams by providing a comprehensive overview of their products, incorporating customer feedback into feature development, improving product management, and driving a data-centric approach to product development. The company's diverse team, referred to as a "motley crew," is composed of passionate individuals with backgrounds in various domains and geographies, dedicated to crafting innovative software solutions .

What is Cardinal used for?

  • Automates reporting
  • Creates shared platform for teams
  • Enables data-driven decision making
  • Stakeholders can see results
  • Handles customer feedback, backlog, and roadmap
  • Syncs features status and dates
  • Recognizes features in customer feedback
  • Helps place feature in product strategy
  • Forecasts revenue for each feature
  • Community for product thinkers

Who is Cardinal for?

  • Product Owners
  • Builders
  • Leaders

How to use Cardinal?

To use Cardinal effectively, follow these steps:

  1. Begin by connecting Cardinal to your CRM system and importing feedback, feature lists, and syncing them to your task management tool to get a clear view of what features to prioritize for development.
  2. Make use of Cardinal's AI-powered backlog to optimize feature prioritization based on customer feedback and potential revenue.
  3. Utilize the platform to track goals and progress in real-time, ensuring transparency and oversight across teams and projects.
  4. Leverage Cardinal's automated reporting feature to receive timely updates on feature status and progress, aiding informed decision-making.
  5. Engage in discussions and collaboration within Cardinal to keep stakeholders aligned and promote creativity.
  6. Take advantage of the tool's advanced capabilities such as integrating with various data sources (e.g., CRM systems, Mixpanel, Tableau) to enhance data-driven product development.
  7. Submit integration requests if you don't find your preferred integration options, reflecting the tool's flexibility and adaptability.
  8. Participate in the beta to access new features and provide feedback for further tool enhancement.
  9. Explore Cardinal's ability to extract valuable insights from customer feedback, forecast revenue for each feature, and streamline the product strategy.
  10. Consider the different pricing plans offered by Cardinal, such as the Pro and Business plans, aligning them with your team's needs and budget.

By following these steps, you can maximize the functionalities of Cardinal to streamline your product management processes effectively.

Pros
  • Automates reporting
  • Creates shared platform for teams
  • Enables data-driven decision making
  • Stakeholders can see results
  • Handles customer feedback, backlog, and roadmap
  • Syncs features status and dates
  • Recognizes features in customer feedback
  • Helps place feature in product strategy
  • Forecasts revenue for each feature
  • Community for product thinkers
  • Loved by next-gen B2B SaaS
  • Backed by
  • Understand your customers
  • Sync customers' data from your CRM and CS tools
  • Know your customers' worth, deal stage, etc
Cons
  • Opinionated feature prioritization
  • Needs manual feedback mapping
  • No direct customer contact
  • Requires data import
  • Acquisition instability
  • Requires manual feedback mapping

Cardinal Pricing and plans

Paid plans start at $500/month and include:

  • 500 feedback items
  • Unlimited free viewers
  • Unlimited ideas & features
  • Salesforce and HubSpot Integration
  • Automatically extract feature requests from calls (Gong, Zoom and more)
  • Automatically analyze feedback from Intercom and Zendesk

Get started with Cardinal

Cardinal reviews

How would you rate Cardinal?
What’s your thought?
Arjun Patel
Arjun Patel January 1, 2025

What do you like most about using Cardinal?

I appreciate the automated reporting feature, which saves me a lot of time in compiling data for our product meetings.

What do you dislike most about using Cardinal?

The integration with some of our existing tools can be a bit clunky. I often find it doesn't sync as smoothly as I would like.

What problems does Cardinal help you solve, and how does this benefit you?

It helps in collating customer feedback effectively, allowing my team to prioritize features better. However, the tool sometimes struggles with real-time data updates.

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Isabella Morales
Isabella Morales December 21, 2024

What do you like most about using Cardinal?

The collaborative aspect is fantastic. It really helps our team stay on the same page regarding product updates.

What do you dislike most about using Cardinal?

Sometimes, the interface feels a bit overwhelming with too many options, which can be confusing for new users.

What problems does Cardinal help you solve, and how does this benefit you?

It streamlines our feedback process by compiling insights directly into our product roadmap, which allows us to work more efficiently.

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Diego Gonzalez
Diego Gonzalez January 1, 2025

What do you like most about using Cardinal?

The idea behind the tool is great, especially the focus on customer feedback integration.

What do you dislike most about using Cardinal?

Unfortunately, I find it quite buggy. There are frequent crashes that disrupt our workflow.

What problems does Cardinal help you solve, and how does this benefit you?

It aims to centralize feedback, but the execution isn't quite there yet. We still end up having to cross-reference data manually.

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