Maze

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Maze is an AI-powered platform for product research, offering testing tools, customizable reports, and seamless integrations.

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What is Maze?

Maze is an AI-powered continuous product discovery platform that enhances product research workflow by providing intuitive building tools powered by AI. It allows users to create visually-rich, customizable reports through automated analytics for swift and informed decision-making. Maze offers various testing capabilities such as Prototype Testing, Live Website Testing, and Feedback Surveys, simplifies participant recruitment, and integrates smoothly with tools like Figma, Sketch, and Amplitude. Additionally, Maze prioritizes values like speed, beautiful design, iteration, data-informed decisions, feedback, and human-centered design in its approach to product development.

Maze's features include dynamic follow-up, contextual suggestions, and bias detection to enhance research efficiency. It also ensures enterprise-level data protection with encrypted transmission of customer data, GDPR compliance, and access control measures. Maze can be easily integrated into existing technology stacks without disrupting workflows and contributes to improved decision-making and business growth by providing continuously updated consumer insights and facilitating quicker, more informed decisions through automated analytics and AI-powered tools.

Who created Maze?

Maze was created to address the need for product design teams to have easy access to data during the design phase, with the belief that easy access to data empowers teams to test, learn, and act rapidly. The company values speed, beautiful design, iteration, and being informed by data. Maze was launched on October 28, 2023, and the company aims to provide a platform for teams to conduct research in a faster, easier, and more collaborative manner.

What is Maze used for?

Automated reports
Continuous user insights delivery
Automated analytics for reports
Customizable, visually-rich reporting
Prototype, Live Website, Feedback Surveys Testing
Dynamic follow-up feature
Contextual suggestions
Bias detection
Prototype Testing
Live Website Testing
Feedback Surveys
GDPR Compliant
Seamless Tech Stack Integration
Video recording
Path Analysis feature
Usability Metrics
Heatmaps feature
Efficient recruitment of research participants
Informed product decision-making
Data-informed decisions
Participant Management
Feedback and Satisfaction Resources
Design Metrics feature
Panel of participants
Integrations with Figma, Sketch, Amplitude
Enterprise-level data protection
Encrypted transmission of customer data
Access control
Role-based workspace access
Intuitive builder for product research
Automated visually-rich reports
Workflow enhancement
URL, Email targeting campaigns

Who is Maze for?

Product designers
Product Managers
User researchers

How to use Maze?

To use Maze effectively, follow these steps:

Recruit Participants: Simplify participant recruitment by targeting specific user segments through in-product prompts, URLs, or email campaigns.
Utilize AI Features: Leverage Maze's AI features like dynamic follow-up, contextual suggestions, and bias detection to enhance research precision and efficiency.
Enhance Security Measures: Benefit from enterprise-grade security measures such as encrypted data transmission and access controls to protect customer data.
Incorporate into Tech Stack: Seamlessly integrate Maze with tools like Figma, Sketch, and Amplitude to enhance your workflow without disruption.
Improve Decision-Making: Use continuously updated consumer insights and AI-powered tools to guide informed decisions, supported by visually-rich and customizable reports.
Prototype Testing: Conduct user interaction studies on prototypes to guide product development, mitigate risks, and ensure usability.
Generate Reports: Customize reports generated by Maze's automated analytics to tailor insights to your needs and inform decision-making efficiently.
Perform Various Tests: Utilize Maze for different tests on live websites, including user interface evaluation, accessibility checks, feedback surveys, and more.
Facilitate Feedback Surveys: Simplify feedback survey creation, distribution, and analysis to gather qualitative insights for product improvements and informed decision-making.

By following these steps, you can leverage Maze effectively to streamline research processes, enhance decision-making, and drive product innovation.

Pros

Uses AI to detect potential bias in research, ensuring objective and reliable research outputs
Seamless tech stack integration
Can perform various types of tests on live websites, such as evaluating user interface, accessibility, mobile responsiveness, page speed, and SEO among others
Facilitates prototype testing by providing features for conducting user interaction studies on product prototypes
Simplifies the process of creating and distributing feedback surveys to gather qualitative data from users
Upholds GDPR principles with industry-standard security measures for data protection and user privacy
Provides an intuitive builder with AI-powered tools for effective product research
Offers features to target specific user segments during research process through various means like in-product prompts, URL, or email campaigns
Produces visually-rich, customizable reports via automated analytics for a comprehensive understanding of product usability and performance
Intuitive builder for product research
Integrates smoothly with tools like Figma, Sketch, and Amplitude for seamless addition to existing workflow
Contributes to improved product decision-making and business growth by providing continuously updated consumer insights
Maze AI enhances accuracy in research processes through dynamic follow-up, contextual suggestions, and bias detection
Employs machine learning to improve product research workflow with an intuitive builder and AI-powered tools
Allows customization of reports generated by automated analytics for informed decision-making

Cons

Doesn't support non-visual data
Data only encrypted in-transit
No disclosure of storage location
Assumes universal participant availability
No real-time collaboration
Dependent on third-party platforms

Pros

Cons

Uses AI to detect potential bias in research, ensuring objective and reliable research outputs
Seamless tech stack integration
Can perform various types of tests on live websites, such as evaluating user interface, accessibility, mobile responsiveness, page speed, and SEO among others
Facilitates prototype testing by providing features for conducting user interaction studies on product prototypes
Simplifies the process of creating and distributing feedback surveys to gather qualitative data from users
Upholds GDPR principles with industry-standard security measures for data protection and user privacy
Provides an intuitive builder with AI-powered tools for effective product research
Offers features to target specific user segments during research process through various means like in-product prompts, URL, or email campaigns
Produces visually-rich, customizable reports via automated analytics for a comprehensive understanding of product usability and performance
Intuitive builder for product research
Integrates smoothly with tools like Figma, Sketch, and Amplitude for seamless addition to existing workflow
Contributes to improved product decision-making and business growth by providing continuously updated consumer insights
Maze AI enhances accuracy in research processes through dynamic follow-up, contextual suggestions, and bias detection
Employs machine learning to improve product research workflow with an intuitive builder and AI-powered tools
Allows customization of reports generated by automated analytics for informed decision-making

Doesn't support non-visual data
Data only encrypted in-transit
No disclosure of storage location
Assumes universal participant availability
No real-time collaboration
Dependent on third-party platforms

Maze Pricing and plans

Paid plans start at $99/month and include:

Unlimited blocks
Clips
AI question rephrasing
Conditional logic
PRO templates
CSV export

Maze FAQs

What are my payment options?: Payment options can be discussed with the Maze team.

Will I receive an invoice?: Invoices can be requested from Maze.

How can I cancel my plan?: Cancellation of plans can be done through the Maze platform.

Do you offer a discount for universities and students?: Discount options for universities and students may be available.

What is Maze?: Maze is an AI-powered continuous product discovery platform.

How does Maze integrate with Figma, Sketch, and Amplitude?: Maze integrates seamlessly with Figma, Sketch, and Amplitude.

What are the testing capabilities of Maze?: Maze offers various testing capabilities such as Prototype Testing, Live Website Testing, and Feedback Surveys.

What security measures does Maze have in place to protect customer data?: Maze provides enterprise-grade security including encrypted transmission of customer data and GDPR compliance.