Goldcast

What is Goldcast?

Goldcast is a digital events platform designed for B2B marketers. With the shift towards remote work, Goldcast aims to provide a solution for creating engaging digital events to reach prospects and customers effectively. The platform offers captivating events and webinars that can be repurposed into multi-channel engagement campaigns with the help of AI technology. Goldcast addresses the limitations of traditional event platforms by focusing on enhancing the audience experience and providing actionable engagement insights for B2B marketers to drive revenue and build relationships with their target audience.

Who created Goldcast?

Goldcast was co-founded by Palash Soni, who serves as the CEO, along with Aashish Srinivas, the CTO. Palash Soni has a strong background in building and scaling martech products, while Aashish Srinivas developed community network algorithms at Meetup. The company was initiated to address the need for a new age digital events platform suitable for B2B marketers, offering a more engaging and actionable experience for driving revenue and building relationships.

Who is Goldcast for?

• B2B marketers
• Event Coordinators
• Content creators
• Digital marketing managers
• Sales professionals
• Customer Success Managers
• Brand strategists
• Webinar Hosts
• Product Marketing Managers
• Corporate Communication Specialists

How to use Goldcast?

To use Goldcast effectively, follow these step-by-step instructions:

1. Sign Up: Begin by signing up for a Goldcast account on their website. Provide the necessary information to create your account.

2. Create an Event: Once logged in, click on the option to create a new event. Fill in details such as event name, date, time, and description.

3. Customize Event: Customize your event by selecting themes, layouts, and other visual elements to make it appealing to participants.

4. Invite Participants: Use the platform to invite participants by sharing the event link through email or social media. Participants can easily join by clicking on the link.

5. Set Up Agenda: Plan the event schedule by setting up an agenda. Add different sessions, speakers, and activities to keep the event organized.

6. Engage with Participants: During the event, engage with participants through live polls, Q&A sessions, and interactive features to enhance the overall experience.

7. Track Analytics: Monitor the event's performance through the platform's analytics tools. Gather insights on participant engagement and other relevant data.

8. Follow Up: After the event, utilize Goldcast to follow up with participants. Share recordings, surveys, or additional resources to maintain engagement.

9. Collect Feedback: Use the platform to collect feedback from participants to improve future events. Analyze feedback to make necessary adjustments.

10. Explore Advanced Features: Take advantage of Goldcast's advanced features such as networking lounges, virtual exhibitor booths, and sponsor integrations to enhance event experiences further.

By following these steps, you can effectively use Goldcast to host successful virtual events and engage with participants seamlessly.