VWO

What is VWO?

VWO is a platform that allows users to observe user behavior and events, track key attributes, build effective testing hypotheses, and optimize visitor data segments from various sources like applications, third-party sources, and offline data. It enables users to optimize experiences on websites and mobile apps, test and personalize UX, content, features, and server-side functionality. VWO provides tools like heatmaps, session recordings, funnels, form analytics, and surveys to identify conversion roadblocks. Additionally, the platform offers features like AI-powered optimization campaigns setup, high-performance scripts and SDKs, secure testing capabilities, and scalability for running unlimited optimization experiments with no restrictions on variations, account users, metrics, or integrations to user data sources. VWO has over a decade of experience in optimization, emphasizing privacy, security, compliance, and enterprise-grade scalability.

Who created VWO?

VWO, a product from Wingify, was founded by Paras Chopra. Paras Chopra is a gold medalist from Delhi College of Engineering, with a background in machine learning. He started Wingify in 2009 to help businesses design and deploy exceptional customer experiences on their platforms. Sparsh, also involved in the company, has a Master's in Computer Science from Oxford University and specializes in artificial intelligence and large-scale systems design. VWO has achieved significant milestones since its launch in 2009, including partnerships with Google Analytics and continuous innovation in the field of conversion optimization technology.

What is VWO used for?

• Run tests for websites, apps, or product features
• Deliver tailored experiences on websites
• Understand qualitative behavior of users
• Build a complete optimization program
• Create and rollout great digital experiences
• Optimize experiences on any device
• Pin down friction areas by observing user behavior
• Make AI a co-pilot to campaigns
• Build experiences using high-performance scripts and SDKs
• Offer SDK-based testing for all technologies
• Run tests for websites, apps or product features
• Deliver tailored experiences on your website
• Understand qualitative behaviour of your users
• Create wow experiences using user data
• Run unlimited optimization at scale
• Identify changes that boost key metrics
• End-to-end optimization of entire digital user journeys
• Optimize user experiences on various devices
• Identify conversion roadblocks using heatmaps, session recordings, funnels, form analytics, and surveys
• Use generative AI for optimization campaigns
• Run A/B tests on websites and mobile apps
• Run experiments on different platforms with VWO Testing products
• Optimize features and roll out new product launches with VWO Testing - Server Side
• Comprehensive Experimentation Platform
• Fueled by robust customer data platform
• Integrations Data API Offline Data
• Build experiences using high-performance script and SDKs
• Identify changes that boost your key metrics
• Observing user behavior and events
• Track and understand user behavior on websites and mobile apps
• Make AI a co-pilot to your campaigns

Who is VWO for?

• Marketing Operations Coordinator
• Web Analyst
• Conversion Rate Specialist
• Digital Marketer
• UX designer
• Marketing professionals
• Digital marketers
• User Experience Designers
• Masters in Computer Science
• Software Engineer
• User Interface Designer
• User Experience Manager
• Conversion Rate Optimizer
• Marketing Operations Coordinators
• Marketers
• User Experience Specialists
• Conversion Rate Optimization Professionals
• SaaS professionals

How to use VWO?

To use VWO effectively, follow these steps:

1. Create Wow Experiences Using User Data: Understand customer behavior by observing user behavior and events, track key attributes to evolve digital experiences based on user expectations, and use data to build effective hypotheses for testing.

2. Optimize Experiences on Any Device: Track and understand user behavior on websites and mobile apps. Test and personalize UX, content, features, and server-side functionality. Pinpoint friction areas by observing user behavior using heatmaps, session recordings, funnels, form analytics, and surveys.

3. Utilize AI in Campaigns: Set up optimization campaigns quickly by leveraging generative AI throughout your optimization journey.

4. Build Experiences with High-Performance Tools: Start testing easily with VWO's SmartCode that powers the experimentation cycle efficiently. The tool offers scripting and SDKs for smooth testing.

5. Run Unlimited Optimization at Scale: Optimize without restrictions on variations, users, metrics, session recordings, or integrations. Test everything under one roof using SDK-based testing for all technologies, including a no-code visual editor for non-tech users.

6. Identify Changes That Boost Key Metrics: Utilize VWO's real-time reporting with Bayesian Statistics to track experiment impact, conversions, and customer behavior accurately.

7. Ensure Privacy, Security, and Compliance: VWO upholds a privacy-first approach, hosting data on Google Cloud Platform with stringent access controls. The platform ensures data safety and compliance with evolving regulations.

8. Experience Unmatched Performance: VWO ensures high performance with Asynchronous SmartCode and optimized SDKs, minimizing website load time impact while providing top-notch speed.

9. Benefit from Industry Best Support: Get dedicated 24/7 support, seamless onboarding, and end-to-end consultation for a smooth user experience.

10. Consult the Maturity Report: Access the Experimentation Program Maturity Report by VWO & Speero by CXL for valuable insights to enhance CRO strategies and optimize your campaigns effectively.

By following these steps, you can effectively leverage VWO for optimizing digital experiences and enhancing your conversion rates efficiently.