TrueMedia

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TrueMedia.org fights AI-based disinformation using AI tools to detect manipulated media, ensuring digital safety.

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What is TrueMedia?

TrueMedia.org is a platform founded by Dr. Oren Etzioni, which focuses on combating AI-based disinformation, particularly in political campaigns. It aims to identify and counter manipulated media like deepfakes to create a safer and more reliable digital information space. The organization leverages AI technology, including generative AI, to detect and analyze content, especially in the forms of video, audio, images, and text. TrueMedia.org provides tools like a deepfake detector to help newsrooms and other entities spot and reveal artificially manipulated media content, contributing to election security and overall digital safety.

Who created TrueMedia?

Truemedia was founded by Dr. Oren Etzioni, an AI expert and professor. It was launched on April 2, 2024. Truemedia focuses on combating AI-based disinformation in political campaigns by detecting manipulated media like deepfakes. The company offers a deepfake detector and partners with organizations like TheHive.ai and Microsoft.

What is TrueMedia used for?

Disinformation countermeasures
Recognising political deepfakes
Identifying manipulated media
Media verification
Focus on election security
Deepfake detection
Non-partisan platform
Non-profit platform
Works on social media
Digital safety priority

Who is TrueMedia for?

Professionals in newsrooms
Politicians
Organizations involved in political campaigns

How to use TrueMedia?

To use Truemedia effectively, follow these steps:

Access the Deepfake Detection Tool: Visit the TrueMedia.org website to access the deepfake detection tool.
Obtain Beta Access: You can join the waitlist for beta access to the platform by filling out the submission form on the website.
Quiz Participation: Engage with the platform by taking the deepfake detection quiz available on the website to test your knowledge.
Contribute and Donate: Consider supporting TrueMedia.org by donating to the cause, as small contributions can lead to significant impacts.
Stay Informed: Keep up to date with the latest research and developments on AI-generated content and deepfake detection by exploring the resources provided on the platform.
Collaborate with Partners: TrueMedia.org collaborates with various partners such as TheHive.ai, GetClarity.ai, Sensity.ai, and others. Explore partnership opportunities if relevant to your organization.
Understand Manipulated Media: TrueMedia.org defines manipulated media as altered content, including video, audio, images, and text, often produced through AI technologies.
Team and Advisory Board: Familiarize yourself with the TrueMedia.org team, consisting of personnel specializing in various areas such as operations, engineering, product design, and research.
Submit Examples: If you encounter political deepfakes, you can contribute to the fight against disinformation by submitting such examples to TrueMedia.org via the submission function on their website.

By following these steps, you can effectively utilize TrueMedia.org's resources and contribute to combating AI-based disinformation, particularly in the context of political campaigns.

Pros

Disinformation countermeasures
Recognises political deepfakes
Identifies manipulated media
Media verification
Focus on election security
Deepfake detection
Non-partisan platform
Non-profit platform
Works on social media
Digital safety priority
Records of notable detections
Multiple media type analysis
Detailed product demos
Scientific advisory board

Cons

Only focused on political deepfakes
Specialized, not versatile
No text manipulation detection
No collaborative features
No mobile application
Doesn't support multiple languages
No real-time detection
Limited public figures database
No self-learning mechanism

Pros

Cons

Disinformation countermeasures
Recognises political deepfakes
Identifies manipulated media
Media verification
Focus on election security
Deepfake detection
Non-partisan platform
Non-profit platform
Works on social media
Digital safety priority
Records of notable detections
Multiple media type analysis
Detailed product demos
Scientific advisory board

Only focused on political deepfakes
Specialized, not versatile
No text manipulation detection
No collaborative features
No mobile application
Doesn't support multiple languages
No real-time detection
Limited public figures database
No self-learning mechanism

TrueMedia FAQs

What is the main purpose of TrueMedia.org?: TrueMedia.org's main purpose is to combat AI-based disinformation, particularly in political campaigns. It aims to identify and combat manipulated media like deepfakes, fostering a safer and more reliable digital information space.

How does TrueMedia.org use AI technology?: TrueMedia.org leverages AI technology in two primary ways: using generative AI as a security measure against deepfakes, and employing AI to understand and analyze content, helping identify and reveal artificially forged media.

Who founded TrueMedia.org and what is his background?: TrueMedia.org was founded by Dr. Oren Etzioni, an award-winning AI expert and professor known for his work in various areas including machine reading and open information extraction.

What is TrueMedia's solution for detecting artificial forgery in media content?: TrueMedia.org offers a deepfake detector to detect artificial forgery in media content, which aids in spotting and revealing artificially manipulated media.

What type of media does TrueMedia.org mainly focus on detecting manipulation?: TrueMedia.org focuses on detecting manipulation in various forms of media, including videos, audios, images, and text, with special emphasis on deepfakes often found on social media platforms.

How does TrueMedia.org help in ensuring election security?: TrueMedia.org contributes to election security by detecting and exposing AI-based forgeries and disinformation campaigns centered on political figures and events, thus acting as a defense against inaccurate information influencing election outcomes.