Synthesia

4.74

Synthesia's Ethical Deepfake Maker creates professional videos using AI presenters, ensuring ethical use and data safety.

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Synthesia Web Traffic statistics September, 2026

#228 -21

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#190 +4

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#17 +0

Video Generators Rank

Position of this tool within its specific category (Video Generators), based on total visits.

-3.30% MoM Decline

3.04M -103.71K

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 3.14M

2.00M +0.00

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 2.00M

+0.00% Share Growth

0.02% +0.00%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.02%

1.34% -0.34%

Video Generators Market Share

Percentage of all Video Generators category visits that went to this specific tool.

was 1.68%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

58%

Male Users

42%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

38%

Mobile users

62%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

11:15 min

Average duration

52%

Bounce Rate

Synthesia Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Oct	3.20M
Nov	2.80M
Dec	3.40M
Jan	2.70M
Feb	2.40M
Mar	2.67M
Apr	2.20M
May	2.67M
Jun	2.77M
Jul	2.85M
Aug	3.14M
Sep	3.04M

Synthesia Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Oct	3.20M
Nov	2.80M
Dec	3.40M
Jan	2.70M
Feb	2.40M
Mar	2.67M
Apr	2.20M
May	2.67M
Jun	2.77M
Jul	2.85M
Aug	3.14M
Sep	3.04M

Synthesia Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

678.05K +1.31K

23.64%

Bangladesh

466.50K -50.78K

16.26%

India

329.92K -102.93K

11.50%

United Kingdom

322.03K +79.71K

11.23%

Germany

101.37K +19.45K

3.53%

Synthesia Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	1.57M	52.00%

Organic search	1.02M	34.00%

Referral	218.23K	7.00%

Paid search	131.42K	4.00%

Organic social	28.53K	1.00%

AI Traffic	35.82K	1.00%

Paid social	14.57K	0.00%

Mail	13.05K	0.00%

Display ads	2.73K	0.00%

Google AI Mode	3.04K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

Explore global AI statistics and trends