Important Notice: April 2025 data is delayed — the latest shown is up to March 2025. Our data provider revised past data, so some inconsistencies may appear. We’re updating everything and will publish April data soon. Thanks for your patience!
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HeyGen

HeyGen simplifies video creation with generative AI, offering templates, effects, and a user-friendly interface.
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HeyGen Web Traffic statistics March, 2025

#108 -8
Global Rank
Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.
#143 +43
US Rank
Position of this tool among all analyzed AI tools based on visits from the United States.
#3 +0
Video Creation Tools Rank
Position of this tool within its specific category (Video Creation Tools), based on total visits.
-12.94% MoM Decline
7.40M -1.10M
Total Visits
Total number of visits this tool received during the selected month, with the absolute change from previous month.
was 8.50M
3.70M +100.00K
Unique Visits
Number of different users who visited this tool during the selected month, with the absolute change from previous month.
was 3.60M
+0.00% Share Growth
0.07% +0.00%
Global Market Share
Percentage of all AI tool visits across our directory that went to this specific tool.
was 0.07%
9.12% -1.37%
Video Creation Tools Market Share
Percentage of all Video Creation Tools category visits that went to this specific tool.
was 10.49%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.
64%
Male Users
36%
Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).
34%
Mobile users
66%
Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.
13:11 min
Average duration
40%
Bounce Rate

HeyGen Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.
Month Page Visits
Apr 4.80M
May 4.30M
Jun 3.80M
Jul 4.20M
Aug 4.20M
Sep 4.70M
Oct 5.80M
Nov 5.80M
Dec 5.80M
Jan 6.80M
Feb 8.50M
Mar 7.40M

HeyGen Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.
Month Page Visits
Apr 4.80M
May 4.30M
Jun 3.80M
Jul 4.20M
Aug 4.20M
Sep 4.70M
Oct 5.80M
Nov 5.80M
Dec 5.80M
Jan 6.80M
Feb 8.50M
Mar 7.40M

HeyGen Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
1.11M +479.08K
15.02%
India India
927.96K -352.99K
12.54%
Brazil Brazil
672.66K +299.51K
9.09%
Russia Russia
265.66K -260.49K
3.59%
Germany Germany
238.28K +60.63K
3.22%

HeyGen Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 5.27M 71.00%
Organic search 979.76K 13.00%
Referral 455.84K 6.00%
Paid search 442.52K 6.00%
Organic social 141.34K 2.00%
Mail 89.54K 1.00%
Paid social 14.06K 0.00%
Display ads 2.22K 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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