Recraft

What is Recraft?

Recraft is an AI platform tailored to the specific needs of professional designers. It was built from scratch to address the limitations of existing AI image generators faced by designers, such as the lack of control over image generation and style outputs. Recraft allows users to create both vector and raster images, maintain consistent brand styles, and iterate with ultimate control and precision. The platform was developed by a team of AI researchers and engineers with a deep understanding of the design workflow, aiming to provide professionals with a more integrated experience.

The decision to train Recraft's foundation model from scratch was motivated by the need for anatomical perfection in the generated images. Existing open-source models lacked the precision required by professional designers to deliver high-quality images with correct anatomical details. By training their own model, the Recraft team ensured that the platform can produce images with perfect anatomy, meeting the quality expectations of professional designers.

Who created Recraft?

Recraft was created by a team of AI researchers and engineers with expertise in building foundation models from scratch. They aimed to address the specific needs of professional designers by developing the first AI platform tailored to professional design work. The team focused on creating a model that understood style control and designed Recraft to allow users to create anatomically perfect vector and raster images, maintain consistent brand styles, and iterate with ultimate precision and control.

What is Recraft used for?

• Creating visuals that adhere to brand guidelines
• Generating visuals in a specific brand palette
• Creating and editing graphics, vector art, icon sets, mockups, 3D images, and illustrations in a consistent brand style
• Generating style-consistent design elements and sophisticated imagery
• Creating both vector and raster images that are anatomically perfect
• Maintaining consistent brand style
• Iterating with ultimate control and precision
• Producing human form in complex poses with accurate anatomy and minute details
• Creating elaborate scenes and environments with complex object relations
• Generating multiple images in the same style for creating image or icon sets with a coherent look and feel
• Create visually consistent graphics
• Edit and repaint with lasso
• Explore the community
• Turn a single image into a stylized set
• Iterate with ease using simple visual controls
• Play with styles and evolve your design
• Control color with precision
• Vector art creation
• Brand adherence

Who is Recraft for?

• Designers
• Illustrators
• Marketing professionals

How to use Recraft?

To use Recraft, follow these steps:

1. Create and Edit Graphics:

   • Upload an image to generate images in the same style or create your own stylized designs.
   • Utilize visual controls to adjust details and styles as needed.

2. Control Color and Style:

   • Recolor groups of colors and splash your brand palette across vectors.
   • Experiment with different styles and evolve your designs effortlessly.

3. Iterate and Customize:

   • Fine-tune designs using the lasso tool for editing, replacing, or reshaping elements.
   • Work on an infinite canvas, adding text, creating multiple images, and arranging elements freely.

4. Community and Inspiration:

   • Explore the community to discover new techniques, ideas, and styles for generating stunning visuals.
   • Gain inspiration from talented artists and AI designers within the Recraft community.

5. Special Features:

   • Recraft excels in creating high-quality imagery, generating multiple images in the same style, and providing full control over style.
   • Users can easily create vector art, maintain brand adherence, and continuously expand their design capabilities.

6. Feedback and Updates:

   • Provide feedback and feature requests to enhance the Recraft experience.
   • Enjoy weekly updates with new features and enhancements tailored to aid designers, illustrators, and marketers.

7. Subscription Management:

   • Easily manage your subscription by logging in, accessing your profile, and selecting "Manage subscription" to update or cancel your plan.

Recraft is designed to meet the specific needs of professional designers by offering tools for creating, editing, and iterating graphics in a streamlined and customizable manner. By following these steps, users can unleash their creativity and produce visually consistent and high-quality designs efficiently.