Prelaunch

What is Prelaunch?

"Prelaunch" refers to a product validation platform that allows creators to test the market demand for their products before the official launch. It offers various features to help validate early product concepts, pricing strategies, target audiences, positioning angles, and product colors. Users can gather valuable insights by obtaining feedback from potential customers who express genuine interest by leaving their emails or making a monetary reservation. The platform enables co-creation by allowing creators to listen to their target customers' needs and respond accordingly. Prelaunch.com also offers an AI Market Research Assistant that analyzes competitor reviews and provides insights into customer preferences for similar products. Overall, Prelaunch aims to help creators avoid unsuccessful product launches by providing reliable data, feedback, and insights to make informed decisions during the pre-launch phase.

Who created Prelaunch?

Prelaunch was created by Erik Buell, a product design legend formerly associated with Harley-Davidson. The platform was launched on November 15, 2022, offering creators the opportunity to test market demand for their products before the official launch. Prelaunch.com provides valuable features for validating product concepts, pricing strategies, target audiences, positioning angles, and product colors. Users can interact with over 1 million individuals interested in innovative consumer appliances and utilize an AI Market Research Assistant to gain insights from competitor reviews. The platform focuses on facilitating co-creation by allowing creators to listen to customer needs and respond accordingly, ultimately aiming to help creators make informed decisions and avoid unsuccessful product launches.

What is Prelaunch used for?

• Audience insights
• Validate early product concepts before development
• Test different price points to determine customer willingness to pay
• Gather feedback and insights from potential customers
• Uncover new audience opportunities and analyze audience responses
• Test positioning angles and messages to resonate with the target audience
• Conduct color testing to determine product preferences
• Provide reliable data for product decision-making in the pre-launch phase
• Allow creators to co-create with their community and respond to customer needs
• Offer AI Market Research Assistant for competitor analysis
• Build landing pages seamlessly without design or coding skills
• Early Concept Validation
• Price Testing
• Position Testing
• Color Testing
• Uncover new audience opportunities and analyze audience responses globally
• Test positioning strategies to resonate with target audience
• Conduct color testing for product variations
• Co-create with the community to design for success
• Get insights about customers through analytics and an AI Market Research Assistant
• Utilize the Prelaunch Reservation Model for reliable launch success indicators
• Avoid wasting time and resources through market validation
• Access a user-friendly platform for product validation before launch
• Product validation before launch
• Testing market demand for products
• Validating early product concepts
• Evaluating pricing strategies
• Identifying target audiences
• Exploring positioning angles
• Analyzing product colors
• Gathering feedback from potential customers
• Co-creation by listening to target customer needs
• Accessing a community of over 1 million people passionate about consumer appliances
• Validate early product concepts
• Test different pricing strategies
• Gather audience insights
• Test various positioning angles
• Conduct color testing for products
• Co-create with the community
• Obtain feedback from potential customers
• Access a community of over 1 million people passionate about innovative consumer appliances
• Utilize AI Market Research Assistant for competitor analysis
• Validate market demand for products before launch
• Test color and textures, packaging, and product variations
• Change product colors to identify higher conversion rates
• Market validation to avoid unexpected scenarios
• Co-creation with the community for product design success
• Get analytics about customers' industry, position, and interests
• AI market research assistant for competitor analysis
• Track and analyze 35+ data points for each visit
• Understand potential market and make informed decisions
• Validate early product concepts, pricing, colors, and audiences
• Position testing to determine resonating messaging with the audience

Who is Prelaunch for?

• Product designers
• Market Researchers
• Entrepreneurs
• Business owners
• Creators and Innovators
• AI Market Research Assistant
• Community Managers
• Marketing professionals
• Product Managers
• Innovators
• Product creators
• Marketers
• Creators of consumer appliances

How to use Prelaunch?

To use Prelaunch effectively, follow these steps:

1. Concept Validation:

   • Test the interest in your early product concept by collecting emails to validate customer interest.

2. Price Testing:

   • Experiment with different price points to gauge customer enthusiasm and ensure optimal pricing.

3. Audience Insights:

   • Uncover new audience opportunities and understand global audience responses via targeted ads.

4. Position Testing:

   • Analyze different positioning angles, messages, and headlines to identify the most resonant approach with your target audience.

5. Color Testing:

   • Evaluate the impact of different product colors on conversion rates to determine the most effective option.

6. Co-creation:

   • Engage with your community to understand customer needs and enhance product design for success.

7. AI Market Research:

   • Utilize an AI Market Research Assistant to analyze competitor reviews and gain valuable insights.

8. Analytics and Tracking:

   • Benefit from a comprehensive suite of tracking tools recording 35+ data points per visit to understand product performance and make informed decisions.

9. Product Insights:

   • Gain reliable product insights and co-create with your community to ensure a successful launch.

10. Prelaunch Reservation Model:

    • Implement a reservation model where potential customers make monetary commitments, indicating genuine interest in becoming customers.

By following these steps, you can leverage Prelaunch to validate product concepts, pricing strategies, audience responses, and optimize your product launch for success.