6Sense

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6Sense identifies potential buyers using AI and predictive analytics to boost revenue and streamline marketing and sales.

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What is 6Sense?

6Sense is an AI-driven tool designed to optimize revenue growth by identifying potential buyers, understanding their behaviors, and guiding engagement with the most likely prospects. It leverages predictive data analytics and intent metrics to better align marketing and sales efforts. Ultimately, this leads to increased pipeline, improved conversion rates, and reduced go-to-market waste. Some key features of 6Sense include pinpointing high-value accounts, understanding buyer behavior, utilizing predictive analytics, integrating with existing tech stacks, and adopting a data-driven strategy.

Who created 6Sense?

6Sense was created by four individuals: Amanda Kahlow, Viral Bajaria, Premal Shah, and Shane Moriah. Amanda Kahlow is known for her expertise in data and analytics, having founded 6Sense alongside her co-founders. The company focuses on providing relevant B2B data intelligence to empower revenue teams for targeted engagement with accounts. 6Sense specializes in utilizing AI for delivering intent data, accurate predictions, and contact information to enhance marketing and sales strategies.

What is 6Sense used for?

Predictive analytics
Pinpointing high-value accounts
Understanding buyer behavior
Intelligence over information
Integration with an existing tech stack
Data-driven strategy
Audience Building for segmentation, activation, and analysis
Advertising to reach target buyers
Crafting personalized emails with AI for qualification and conversion
Providing sales leaders with the intelligence needed for revenue goals

Who is 6Sense for?

CMO
Demand Gen
Digital
Inside Sales
RevOps

How to use 6Sense?

To effectively use 6Sense, follow these steps:

Sign up for the Sales Intelligence Plan: Choose a plan based on your team's needs, whether it's the Free plan for individual users or Team, Growth, or Enterprise plans for larger teams. Each plan offers different features and credit allocations.
Acquire and Use Credits: Upon signing up, you automatically receive 50 credits (may vary based on the plan). These credits allow you to access contact and company information through the 6sense Sales Intelligence web application or the Chrome Extension. You can unlock contact information, export data, and utilize company details.
Leverage the Features: Explore the top features of 6Sense, such as pinpointing high-value accounts, understanding buyer behavior, predictive analytics, and seamless integration with existing tech stacks. These functionalities help in identifying potential buyers, aligning marketing and sales efforts, and improving conversion rates.
Utilize AI Email Assistant: Create personalized and compelling email campaigns using the AI Email Assistant to engage with prospects effectively and book more meetings. This feature streamlines the process of crafting impactful messages.
Understand Intent Data: Dive into intent data to uncover hidden buying signals, prioritize effectively, and adapt marketing strategies to target accounts that are ready to make a purchase. This insight is crucial for engaging with prospects at the right time.
Engage with Account Intelligence: Equip sales reps with valuable insights through Account Intelligence, CRM & SEP integration, and the Chrome Extension. These tools assist in prioritizing accounts, personalizing interactions, and accessing real-time insights for informed decision-making.
Explore Additional Solutions: Depending on your role, consider exploring specific solutions tailored for CMOs, Demand Gen teams, Digital advertisers, CROs, Inside Sales, and RevOps. Each solution focuses on addressing key challenges and streamlining revenue generation processes.
Stay Updated and Engage: Keep abreast of the latest updates, join the community, and leverage the platform to revolutionize B2B practices. Engaging with the community and staying informed ensures you make the most of 6Sense's capabilities.

By following these steps, you can effectively harness the power of 6Sense to identify potential buyers, engage them appropriately, and drive revenue growth through targeted and data-driven strategies.

Pros

AI purpose-built for revenue teams
Continuous delivery of relevant intelligence for revenue teams
Ability to engage contacts with the right messaging at the right time
Access to a best-in-class B2B database for account and contact information
Integration capabilities with existing technology investments

Cons

Traditional martech systems can't interpret crucial data from the Dark Funnel, which 6sense can
May lack some features compared to other AI tools in the industry
Pricing may not justify value for money

Pros

Cons

AI purpose-built for revenue teams
Continuous delivery of relevant intelligence for revenue teams
Ability to engage contacts with the right messaging at the right time
Access to a best-in-class B2B database for account and contact information
Integration capabilities with existing technology investments

Traditional martech systems can't interpret crucial data from the Dark Funnel, which 6sense can
May lack some features compared to other AI tools in the industry
Pricing may not justify value for money

6Sense FAQs

What are 6sense credits and how can they be used?: 6sense credits allow access to information in the 6sense database records, such as unlocking or exporting contact or company information in the 6sense Sales Intelligence web application or the 6sense SI Extension for Chrome.

How many credits do I receive when signing up for the 6sense SI Individual Free plan?: You automatically receive 50 credits when signing up for the 6sense SI Individual Free plan.

What is the main focus of 6sense as an AI-driven tool?: 6sense is designed to optimize revenue growth by identifying potential buyers, understanding their behaviors, and guiding engagement with the most likely prospects using predictive data analytics and intent metrics.

What are the top features of 6sense?: The top features of 6sense include pinpointing high-value accounts, understanding buyer behavior, intelligence over information, predictive analytics, integration with existing tech stack, and data-driven strategy.

How does 6sense's AI purpose benefit revenue teams?: 6sense's AI delivers world-class intent data, accurate predictions of buying stages & fit, and relevant contact data to engage contacts with the right messaging, at the right time and book qualified meetings.

What industries and professionals can benefit from 6sense?: Professionals in roles such as CMO, Demand Gen, Digital Advertiser, CRO, Inside Sales, and RevOps can benefit from 6sense to optimize revenue generation.

What are the main components of 6sense's solutions?: 6sense solutions include Intent Data, Data Enrichment, Smart Form Fill, Audience Building, Advertising, and Conversational Email to help create, manage, and convert pipeline to revenue.

How can individuals and companies engage with 6sense?: Individuals and companies can engage with 6sense through accessing free credits, exploring packages for teams of all sizes, and integrating 6sense with existing technology investments.