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Napkin AI is an AI-powered document editor that helps create visually appealing content with icons, charts, and videos.
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Napkin AI Web Traffic statistics July, 2025

#152 -3
Global Rank
Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.
#318 +3
US Rank
Position of this tool among all analyzed AI tools based on visits from the United States.
#5 +1
Text To Video Tools Rank
Position of this tool within its specific category (Text To Video Tools), based on total visits.
0.00% MoM Growth
3.50M +0.00
Total Visits
Total number of visits this tool received during the selected month, with the absolute change from previous month.
was 3.50M
1.70M +0.00
Unique Visits
Number of different users who visited this tool during the selected month, with the absolute change from previous month.
was 1.70M
-0.01% Share Decline
0.03% -0.01%
Global Market Share
Percentage of all AI tool visits across our directory that went to this specific tool.
was 0.04%
4.18% +0.00%
Text To Video Tools Market Share
Percentage of all Text To Video Tools category visits that went to this specific tool.
was 4.18%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.
62%
Male Users
38%
Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).
15%
Mobile users
85%
Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.
10:42 min
Average duration
45%
Bounce Rate

Napkin AI Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.
Month Page Visits
Aug 338.40K
Sep 1.60M
Oct 3.40M
Nov 3.40M
Dec 3.10M
Jan 3.90M
Feb 3.70M
Mar 5.20M
Apr 3.90M
May 4.20M
Jun 3.50M
Jul 3.50M

Napkin AI Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.
Month Page Visits
Aug 338.40K
Sep 1.60M
Oct 3.40M
Nov 3.40M
Dec 3.10M
Jan 3.90M
Feb 3.70M
Mar 5.20M
Apr 3.90M
May 4.20M
Jun 3.50M
Jul 3.50M

Napkin AI Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
India India
840.00K +194.60K
24.00%
United States United States
285.25K +4.90K
8.15%
China China
152.95K -24.85K
4.37%
Germany Germany
123.55K -1.40K
3.53%
Taiwan Taiwan
113.40K -6.65K
3.24%

Napkin AI Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 2.50M 72.00%
Organic search 697.55K 20.00%
Referral 197.75K 6.00%
Organic social 49.70K 1.00%
Mail 42.70K 1.00%
Paid social 0 0.00%
Paid search 7.00K 0.00%
Display ads 2.10K 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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