Kapwing

4.77

Kapwing simplifies video creation with AI tools, templates, and collaborative features, enabling high-quality content for all users.

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Kapwing Web Traffic statistics May, 2026

Improved in all categories

#644 +47

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#817 +265

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#43 +2

Video Generators Rank

Position of this tool within its specific category (Video Generators), based on total visits.

17.54% MoM Growth

397.54K +59.32K

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 338.22K

412.50K +55.80K

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 356.70K

+0.00% Share Growth

0.00% +0.00%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.00%

0.21% +0.02%

Video Generators Market Share

Percentage of all Video Generators category visits that went to this specific tool.

was 0.19%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

63%

Male Users

37%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

62%

Mobile users

38%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

00:37 min

Average duration

21%

Bounce Rate

Kapwing Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Jun	186.70K
Jul	238.90K
Aug	220.50K
Sep	277.90K
Oct	258.40K
Nov	316.30K
Dec	283.10K
Jan	274.70K
Feb	263.80K
Mar	411.10K
Apr	338.22K
May	397.54K

Kapwing Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Jun	186.70K
Jul	238.90K
Aug	220.50K
Sep	277.90K
Oct	258.40K
Nov	316.30K
Dec	283.10K
Jan	274.70K
Feb	263.80K
Mar	411.10K
Apr	338.22K
May	397.54K

Kapwing Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

India

139.38K +25.23K

36.16%

United States

59.04K +28.76K

15.32%

Pakistan

25.28K -5.09K

6.56%

Bangladesh

23.97K -2.31K

6.22%

Indonesia

21.39K +723.00

5.55%

Kapwing Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Organic search	278.16K	70.00%

Direct	91.08K	23.00%

Referral	20.12K	5.00%

AI Traffic	7.67K	2.00%

Organic social	159.00	0.00%

Paid social	0	0.00%

Mail	0	0.00%

Paid search	0	0.00%

Display ads	0	0.00%

Google AI Mode	318.00	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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