Decode

What is Decode?

"Decode by Entropik" is an AI-powered qualitative research platform that converts conversations into actionable data for various industries including marketing, product, research, and design teams. It transcribes live or pre-recorded sessions, analyzes voice tonality and facial cues, offers data visualization features, facilitates team collaboration, and integrates with other platforms via API connectors. Decode is beneficial for conducting agile research, unbiased data analysis, and measuring specific themes across conversations. It holds security certifications including SOC 2 – Type 2, ISO 27001, and GDPR compliance. It aids in building better products by providing comprehensive conversation analytics using emotion intelligence, contributing to increased return on investment, and gathering consumer insights through emotion analytics. Decode is also compliant with data privacy laws like GDPR and offers advanced emotion recognition capabilities for deeper customer engagement analysis.

Who created Decode?

Decode By Entropik was created by Ranjan Kumar on March 27, 2023. It is an AI-powered qualitative research platform designed for marketing, product, research, and design teams across various industries. The platform converts conversations into actionable data by transcribing live or pre-recorded sessions, highlighting key sections, and analyzing voice tonality and facial cues. Decode aims to facilitate team collaboration and provide features for data visualization, API integrations, and security certifications like SOC 2 – Type 2, ISO 27001, and GDPR compliance.

What is Decode used for?

• Understand Consumer Behavior in Real Time
• Capture What Consumers Really Think
• Create Ads That Matter On Social Platforms
• Track Focus Through Predictive Eye Tracking
• Capture Authentic Consumer Experiences Over Time
• Craft Compelling Media Creatives
• Improve Sales With Enhanced Shopper Experience
• Enhance e-commerce journeys and strategies
• Transcription & Translation
• Panel Management
• Conduct surveys and media tests for accurate data on consumer behavior and preferences
• Capture and understand consumer opinions and expectations through qualitative studies
• Create effective ads on social platforms to improve performance and brand awareness
• Track focus using predictive eye tracking for automated insights
• Capture authentic consumer experiences over time through various response formats
• Enhance media creatives by measuring audience response and engagement
• Improve sales by enhancing shopper experiences in retail and CPG industries
• Enhance e-commerce journeys and strategies by tracking and optimizing online shopping behavior
• Transform shopper experiences with AI-based insights and innovation

Who is Decode for?

• Marketing professionals
• Product teams
• Research teams
• Design Teams
• Marketing teams

How to use Decode?

To use Decode by Entropik, follow these steps:

1. Transcription and Highlighting: Decode can transcribe live or pre-recorded sessions, highlighting key sections for analysis.

2. Live Sessions Transcription: It can transcribe live sessions, enabling versatile use for users.

3. Team Collaboration: Facilitates team collaboration by allowing users to tag team members in transcripts and highlights, aiding seamless collaboration across conversations.

4. Data Visualization: Offers features like transcript searchability, tagging, and highlighting for improved data visualization.

5. Agile Research: Enables agile research by conducting live interviews, transcribing them in real-time, and integrating with other platforms via API connectors for streamlined analysis.

6. Unbiased Analysis: Decode's analysis is unbiased, relying on voice tonality and facial cues to avoid bias in user responses.

7. Security Certifications: Holds security certifications like SOC 2 – Type 2, ISO 27001, and GDPR compliance, ensuring data protection.

8. Emotion Intelligence: Provides emotion intelligence capabilities for quantifying subconscious engagement, aiding in better decision-making.

9. Increased ROI: Contributes to a higher ROI by simplifying qualitative research processes and automating insights conversion.

10. Compliance: Compliant with data privacy laws like GDPR for secure data processing.

11. Emotion Recognition: Offers advanced emotion recognition capabilities including sentiment analysis and voice tonality analysis for deeper customer understanding.