Contify

What is Contify?

Contifyis a comprehensive market and competitive intelligence platform that helps businesses track information on competitors, customers, and industry segments. It enables users to collect, curate, and share actionable intelligence throughout their organization. The platform offers features like global and curated newsfeeds, primary intelligence collection, fact cards for summarized views of business events, AI-powered insights generation, stakeholder-specific dashboards, intelligence newsletters, and various integrations with tools like email, Slack, MS Teams, and SFDC. Contifyis recognized for its customer-first approach, providing excellent customer support and acting as a strategic partner committed to ensuring success at every step. With over 15 years of expertise, Contifyoffers AI-powered insights to address Key Intelligence Questions (KIQs) and deliver superior strategies.

The company's values include a commitment to excellence, teamwork, integrity, fast communication, and a dedication to continuous learning and improvement. Contifyemphasizes taking a proactive approach to customer success, working diligently to understand and meet customers' needs. The team at Contifyvalues collaboration and teamwork, challenging decisions when necessary but committing wholeheartedly once a decision is made. They also prioritize integrity, fast communication, and a culture of lifelong learning and improvement.

Who created Contify?

Contify was created by Mohit Bhakuni, who is the Founder and CEO of the company. He leads the team along with advisors Sameer Walia and Kapil Bharti. Contify is a market and competitive intelligence platform that assists businesses in tracking information on competitors, customers, and industry segments.

What is Contify used for?

• Receive organized, processed, and accurately tagged global and curated intelligence
• Collect primary information from customer-facing teams directly
• Generate insights from custom sources
• Use fact cards to get a summarized view of each strategic business event
• Generate AI-powered answers to Key Intelligence Questions (KIQs) and unlock superior strategies
• Visualize the competitive landscape with comprehensive analysis widgets
• Provide visually accessible intel personalized for each stakeholder with dashboards
• Share relevant strategic updates to stakeholders with intelligence newsletters
• Track competitors' news/updates/social
• Monitor competitor websites and tracking seamlessly
• Receive organized, processed, and accurately tagged global and curated intelligence.
• Collect primary information from customer-facing teams directly.
• Generate insights from custom sources.
• Use fact cards to get a summarized view of each strategic business event.
• Generate AI-powered answers to Key Intelligence Questions (KIQs) and unlock superior strategies.
• Visualize competitive landscape with comprehensive analysis widgets.
• Provide visually accessible intelligence personalized for each stakeholder with dashboards.
• Share relevant strategic updates to stakeholders with intelligence newsletters.
• Facilitate visualization of competitive landscape through Slack/ MS Teams/ E-mail Alerts.
• Track competitors' news/updates/social for market intelligence.
• Global & Curated Newsfeeds: Receive organized, processed, and accurately tagged global and curated intelligence.
• Primary Intelligence: Collect primary information from customer-facing teams directly.
• Gather Premium Content: Generate insights from custom sources.
• Fact Cards: Use fact cards to get a summarized view of each strategic business event.
• Derived Insights: Generate AI-powered answers to Key Intelligence Questions (KIQs) and unlock superior strategies.
• Analysis Widgets: Visualize the competitive landscape with comprehensive analysis widgets.
• Stakeholder Specific Dashboards: Provide visually accessible intel personalized for each stakeholder with dashboards.
• Intelligence Newsletter: Share only relevant strategic updates to stakeholders with intelligence newsletters.
• Slack/ MS Teams/ E-mail Alerts: Engage with comprehensive analysis widgets on these communication platforms.
• Guide product innovation with a keen understanding of market demands and competitive landscapes.
• Global & Curated Newsfeeds: Receive organized, processed, and accurately tagged global and curated intelligence
• Primary Intelligence: Collect primary information from customer-facing teams directly
• Gather Premium Content: Generate insights from custom sources
• Fact Cards: Use fact cards to get a summarized view of each strategic business event
• Derived Insights: Generate AI-powered answers to Key Intelligence Questions (KIQs) and unlock superior strategies
• Analysis Widgets: Visualize the competitive landscape with comprehensive analysis widgets
• Stakeholder Specific Dashboards: Provide visually accessible intel personalized for each stakeholder with dashboards
• Intelligence Newsletter: Share only relevant strategic updates with stakeholders via intelligence newsletters
• Slack/MS Teams/Email Alerts: Stay updated with competitive landscape through alerts on various platforms
• Develop category-defining products leveraging competitor intelligence: Guide product innovation based on market demands and competitive landscapes
• Analysis Widgets: Visualize competitive landscape with comprehensive analysis widgets
• Intelligence Newsletter: Share only relevant strategic updates to stakeholders with intelligence newsletters
• Slack/ MS Teams/ E-mail Alerts: Visualize competitive landscape with comprehensive analysis widgets
• Develop category-defining products leveraging competitor intel
• Drive intelligence-led growth with strategic insights
• Craft winning strategies with market insights to stay ahead in the dynamic market

Who is Contify for?

• Competitive Intelligence Professionals
• Product Managers
• Marketing professionals
• Sales teams
• IT/ITes
• Pharmaceutical Strategy
• Marketing Strategy
• Manufacturing Strategy
• Sales professionals
• Marketing Strategy Professionals
• Manufacturing Strategy Professionals
• IT/ITes Professionals
• Product Management Professionals
• Manufacturing Professionals
• B2B marketers

How to use Contify?

To effectively use Contify, follow these steps:

1. Define Scope:

   • Identify Stakeholders: Recognize current and potential intelligence stakeholders.
   • Interview Stakeholders: Understand their strategic business objectives.
   • Create Key Intelligence Questions (KIQs): Formulate questions addressing stakeholders' objectives.

2. Setup:

   • Add Custom Sources: Include sources like regulatory portals and job websites for tracking.
   • Taxonomy Configuration: Categorize and tag intelligence as per the market landscape.
   • Set up Insights Objects & Fields: Establish objects and fields to store strategic business event information.

3. Collect:

   • Global & Curated Newsfeeds: Receive organized and tagged global intelligence.
   • Primary Intelligence: Gather information directly from customer-facing teams.
   • Gather Premium Content: Generate insights from custom sources.

4. Analyze:

   • Utilize Fact Cards: Summarize each strategic business event.
   • Derive Insights: Use AI to answer KIQs and develop superior strategies.
   • Analysis Widgets: Visualize the competitive landscape with analysis widgets.

5. Distribute:

   • Stakeholder Specific Dashboards: Provide personalized visual intelligence through dashboards.
   • Intelligence Newsletter: Share relevant updates with stakeholders.
   • Alerts via Slack/MS Teams/Email: Receive alerts on competitive landscape insights.

By following these steps, users can efficiently use Contify's market and competitive intelligence tools to drive strategic decision-making and gain a competitive edge in their industry.