Clay
4.54
0
Clay automates personalized outbound campaigns by combining data providers and AI, enhancing efficiency and lead enrichment.
What is Clay?
Clay is a platform designed to help B2B businesses run personalized outbound campaigns at scale by combining the capabilities of various data providers and AI technology. It enables users to import or create targeted lead lists, access 75+ enrichment tools to enhance data coverage, and automate personalized outreach with AI messaging tools. Clay has been praised by users for its ability to automate mundane tasks like contact data enrichment, enabling sales teams to focus on prioritized selling effectively. Customers have reported significant improvements in lead enrichment rates and efficiency in their outbound campaign programs through the use of Clay.
Who created Clay?
Clay was created by Kris Rudegraap, the CEO of Sendoso. The platform aims to help RevOps and growth teams implement outreach ideas efficiently by automating tasks like contact data enrichment and crafting relevant outreach at scale using AI. It streamlines the process of lead enrichment and personalized outreach, allowing sales development representatives to focus on priority selling tasks effectively.
Who is Clay for?
- RevOps teams
- Growth teams
- SDRs (Sales Development Representatives)
- Marketing professionals
- Sales operations teams
- BDRs (Business Development Representatives)
- Sales Managers
How to use Clay?
To use Clay effectively, follow these steps:
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Import or Create a Targeted List:
- Sync a list of leads from your CRM or prospect from scratch to build targeted lead lists.
- Clay provides access to 10+ built-in sources to help you find companies, people, and open jobs.
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Utilize 75+ Enrichment Tools:
- Access 75+ enrichment tools with Clay to enhance your data coverage significantly.
- Search multiple sources simultaneously for various data points to improve contact info and firmographics.
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Automate Manual Research:
- Employ Clay's AI web scraper to automate manual, unstructured SDR research.
- The AI agent can help visit domains, find case studies, determine SOC-II compliance, and more.
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Automate Personalized Outreach:
- With a solid data foundation, automate personalized outreach using Clay's AI messaging tool.
- Craft 1-1 personalized messages to engage effectively with any prospect.
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Customer Testimonials:
- Feedback from customers like Kris Rudegraap, Davide Grieco, and others highlights the effectiveness of Clay in automating tasks, lead enrichment, and outreach.
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Start a 14-Day Pro Trial:
- Begin your Clay journey by starting a 14-day Pro trial to experience the comprehensive features firsthand without the need for a credit card.
By following these steps, you can harness the power of Clay to enhance your outreach campaigns, improve data coverage, and streamline your sales processes effectively.
Pros
- Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.
- Clay is a central part of outbound campaign programs, automating lead enrichment that previously required manual research.
- Clay can triple data enrichment rate with a combination of data providers, improving data coverage and quality.
- Clay is used for data enrichment, cold outbound, and creating personalized messaging at scale, making BDRs work smarter.
- Clay enables outbound campaigns built on high-quality data foundation, essential for accurate outreach and intelligent outbound strategies.
- Clay saves hours weekly by streamlining research and vetting companies for outreach.
- Clay helps automate personal outreach through AI messaging tools for crafting personalized messages to prospects.
- Clay is trusted by over 100,000 leading GTM teams for personalized outreach campaigns.
- Clay combines 50+ data providers and AI power to transform sales processes, allowing personalized outbound campaigns at scale.
- Clay enables prospecting millions of companies and people, enriching and acting on live data sets to improve response rates.
Cons
- No cons of using Clay detected in the provided documents.
Get started with Clay
Clay reviews
Aarav Kumar
January 15, 2025
What do you like most about using Clay?
I love how Clay automates the lead enrichment process. The integration with multiple data providers means I can access comprehensive information about my leads quickly.
What do you dislike most about using Clay?
Sometimes, the AI messaging can feel a bit generic. A little more customization would enhance the personal touch.
What problems does Clay help you solve, and how does this benefit you?
Clay significantly reduces the time spent on manual data entry and lead research, allowing my sales team to focus on closing deals rather than wasting time on mundane tasks.
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Sofia Ndiaye
January 21, 2025
What do you like most about using Clay?
The ability to customize lead lists based on specific criteria is fantastic! It allows for highly targeted outreach.
What do you dislike most about using Clay?
The learning curve was a bit steep initially, but the support team was very helpful.
What problems does Clay help you solve, and how does this benefit you?
Clay helps streamline our outbound campaigns, which has led to a noticeable increase in response rates and overall engagement.
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Yasmin Al-Mansoori
March 2, 2025
What do you like most about using Clay?
The AI tools for messaging are incredibly helpful. They save me time and ensure I never miss an opportunity to connect.
What do you dislike most about using Clay?
Occasionally, the platform can be a bit slow when processing large datasets.
What problems does Clay help you solve, and how does this benefit you?
Clay allows for efficient lead generation and management, which has drastically improved our sales conversion rates.
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