Clay

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Clay automates personalized outbound campaigns by combining data providers and AI, enhancing efficiency and lead enrichment.

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What is Clay?

Clay is a platform designed to help B2B businesses run personalized outbound campaigns at scale by combining the capabilities of various data providers and AI technology. It enables users to import or create targeted lead lists, access 75+ enrichment tools to enhance data coverage, and automate personalized outreach with AI messaging tools. Clay has been praised by users for its ability to automate mundane tasks like contact data enrichment, enabling sales teams to focus on prioritized selling effectively. Customers have reported significant improvements in lead enrichment rates and efficiency in their outbound campaign programs through the use of Clay.

Who created Clay?

Clay was created by Kris Rudegraap, the CEO of Sendoso. The platform aims to help RevOps and growth teams implement outreach ideas efficiently by automating tasks like contact data enrichment and crafting relevant outreach at scale using AI. It streamlines the process of lead enrichment and personalized outreach, allowing sales development representatives to focus on priority selling tasks effectively.

Who is Clay for?

RevOps teams
Growth teams
SDRs (Sales Development Representatives)
Marketing professionals
Sales operations teams
BDRs (Business Development Representatives)
Sales Managers

How to use Clay?

To use Clay effectively, follow these steps:

Import or Create a Targeted List:
- Sync a list of leads from your CRM or prospect from scratch to build targeted lead lists.
- Clay provides access to 10+ built-in sources to help you find companies, people, and open jobs.
Utilize 75+ Enrichment Tools:
- Access 75+ enrichment tools with Clay to enhance your data coverage significantly.
- Search multiple sources simultaneously for various data points to improve contact info and firmographics.
Automate Manual Research:
- Employ Clay's AI web scraper to automate manual, unstructured SDR research.
- The AI agent can help visit domains, find case studies, determine SOC-II compliance, and more.
Automate Personalized Outreach:
- With a solid data foundation, automate personalized outreach using Clay's AI messaging tool.
- Craft 1-1 personalized messages to engage effectively with any prospect.
Customer Testimonials:
- Feedback from customers like Kris Rudegraap, Davide Grieco, and others highlights the effectiveness of Clay in automating tasks, lead enrichment, and outreach.
Start a 14-Day Pro Trial:
- Begin your Clay journey by starting a 14-day Pro trial to experience the comprehensive features firsthand without the need for a credit card.

By following these steps, you can harness the power of Clay to enhance your outreach campaigns, improve data coverage, and streamline your sales processes effectively.

Pros

Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.
Clay is a central part of outbound campaign programs, automating lead enrichment that previously required manual research.
Clay can triple data enrichment rate with a combination of data providers, improving data coverage and quality.
Clay is used for data enrichment, cold outbound, and creating personalized messaging at scale, making BDRs work smarter.
Clay enables outbound campaigns built on high-quality data foundation, essential for accurate outreach and intelligent outbound strategies.
Clay saves hours weekly by streamlining research and vetting companies for outreach.
Clay helps automate personal outreach through AI messaging tools for crafting personalized messages to prospects.
Clay is trusted by over 100,000 leading GTM teams for personalized outreach campaigns.
Clay combines 50+ data providers and AI power to transform sales processes, allowing personalized outbound campaigns at scale.
Clay enables prospecting millions of companies and people, enriching and acting on live data sets to improve response rates.
Clay allows cutting manual work, reducing reliance on platforms like Upwork, and keeping engineering efforts focused on product development.
Clay is SOC 2 Type II compliant, ensuring data security, and handling compliance with local laws such as GDPR and CCPA.
Clay securely connects CRMs and other systems, providing resources like Clay University and GTM blog for transformational growth ideas.
Clay offers 80+ integration providers, flexible pricing, and cost savings as you grow your plan, making it an all-in-one solution for comprehensive outbound campaigns.
Clay allows accessing 100+ databases without subscribing to external plans, paying only for what is used with Clay credits.

Cons

No cons of using Clay detected in the provided documents.

Pros

Cons

Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively.
Clay is a central part of outbound campaign programs, automating lead enrichment that previously required manual research.
Clay can triple data enrichment rate with a combination of data providers, improving data coverage and quality.
Clay is used for data enrichment, cold outbound, and creating personalized messaging at scale, making BDRs work smarter.
Clay enables outbound campaigns built on high-quality data foundation, essential for accurate outreach and intelligent outbound strategies.
Clay saves hours weekly by streamlining research and vetting companies for outreach.
Clay helps automate personal outreach through AI messaging tools for crafting personalized messages to prospects.
Clay is trusted by over 100,000 leading GTM teams for personalized outreach campaigns.
Clay combines 50+ data providers and AI power to transform sales processes, allowing personalized outbound campaigns at scale.
Clay enables prospecting millions of companies and people, enriching and acting on live data sets to improve response rates.
Clay allows cutting manual work, reducing reliance on platforms like Upwork, and keeping engineering efforts focused on product development.
Clay is SOC 2 Type II compliant, ensuring data security, and handling compliance with local laws such as GDPR and CCPA.
Clay securely connects CRMs and other systems, providing resources like Clay University and GTM blog for transformational growth ideas.
Clay offers 80+ integration providers, flexible pricing, and cost savings as you grow your plan, making it an all-in-one solution for comprehensive outbound campaigns.
Clay allows accessing 100+ databases without subscribing to external plans, paying only for what is used with Clay credits.