Clay
4.54
0
Clay automates personalized outbound campaigns by combining data providers and AI, enhancing efficiency and lead enrichment.
Clay Web Traffic statistics February, 2025
#534
+2
Global Rank
Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.
#416
+64
US Rank
Position of this tool among all analyzed AI tools based on visits from the United States.
#9
+0
Email Marketing Tools Rank
Position of this tool within its specific category (Email Marketing Tools), based on total visits.
14.33% MoM Growth
829.80K
+104.00K
Total Visits
Total number of visits this tool received during the selected month, with the absolute change from previous month.
was 725.80K
376.60K
+101.00K
Unique Visits
Number of different users who visited this tool during the selected month, with the absolute change from previous month.
was 275.60K
+0.00% Share Growth
0.01%
+0.00%
Global Market Share
Percentage of all AI tool visits across our directory that went to this specific tool.
was 0.01%
1.40%
+0.17%
Email Marketing Tools Market Share
Percentage of all Email Marketing Tools category visits that went to this specific tool.
was 1.23%
Gender Distribution
Breakdown of tool usage between male and female users during the selected period.
66%
Male Users
34%
Female Users
Device Distribution
Breakdown of visits to this tool by device type (mobile vs desktop).
27%
Mobile users
73%
Desktop users
Duration & Bounce Rate
Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.
09:42
min
Average duration
55%
Bounce Rate
Clay Traffic Trends
Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.
| Month | Page Visits |
|---|---|
| Mar | 346.00K |
| Apr | 427.20K |
| May | 507.20K |
| Jun | 551.80K |
| Jul | 581.60K |
| Aug | 563.40K |
| Sep | 516.40K |
| Oct | 592.90K |
| Nov | 545.90K |
| Dec | 496.40K |
| Jan | 725.80K |
| Feb | 829.80K |
Clay Competitor comparison
Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.
| Month | Page Visits |
|---|---|
| Mar | 346.00K |
| Apr | 427.20K |
| May | 507.20K |
| Jun | 551.80K |
| Jul | 581.60K |
| Aug | 563.40K |
| Sep | 516.40K |
| Oct | 592.90K |
| Nov | 545.90K |
| Dec | 496.40K |
| Jan | 725.80K |
| Feb | 829.80K |
Clay Web Traffic by Country
Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
India
227.45K
+75.39K
27.41%
United States
203.38K
+57.43K
24.51%
Kenya
74.85K
+50.53K
9.02%
United Kingdom
54.85K
-37.54K
6.61%
Philippines
25.72K
+4.53K
3.10%
Clay Visits by Traffic Source
Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
|
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
|
Traffic
Number of visits from each traffic source during the selected time period.
|
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
|
|---|---|---|
| Direct | 622.76K | 75.00% |
|
|
||
| Organic search | 144.55K | 17.00% |
|
|
||
| Referral | 48.04K | 6.00% |
|
|
||
| Organic social | 9.13K | 1.00% |
|
|
||
| Paid social | 0 | 0.00% |
|
|
||
| 2.08K | 0.00% | |
|
|
||
| Paid search | 2.99K | 0.00% |
|
|
||
| Display ads | 83.00 | 0.00% |
|
|
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Our Methodology
Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.
Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.
