Mailchimp

4.67

Mailchimp is an email and marketing automation platform that helps businesses grow with excellent technology and support.

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Mailchimp Web Traffic statistics February, 2025

#52 -14

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#34 -6

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#1 +0

Email Marketing Tools Rank

Position of this tool within its specific category (Email Marketing Tools), based on total visits.

-6.18% MoM Decline

16.70M -1.10M

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 17.80M

6.10M -200.00K

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 6.30M

-0.03% Share Decline

0.14% -0.03%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.17%

28.09% -1.97%

Email Marketing Tools Market Share

Percentage of all Email Marketing Tools category visits that went to this specific tool.

was 30.06%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

50%

Male Users

50%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

21%

Mobile users

79%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

12:44 min

Average duration

39%

Bounce Rate

Mailchimp Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Mar	20.60M
Apr	22.70M
May	23.50M
Jun	22.70M
Jul	20.20M
Aug	19.80M
Sep	19.80M
Oct	19.10M
Nov	19.80M
Dec	17.70M
Jan	17.80M
Feb	16.70M

Mailchimp Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Mar	20.60M
Apr	22.70M
May	23.50M
Jun	22.70M
Jul	20.20M
Aug	19.80M
Sep	19.80M
Oct	19.10M
Nov	19.80M
Dec	17.70M
Jan	17.80M
Feb	16.70M

Mailchimp Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

5.45M -885.70K

32.62%

United Kingdom

1.54M +229.55K

9.23%

Canada

668.00K -109.86K

4.00%

Italy

656.31K +213.09K

3.93%

India

627.92K -212.24K

3.76%

Mailchimp Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	12.56M	75.00%

Organic search	1.66M	10.00%

Referral	1.59M	10.00%

Mail	312.29K	2.00%

Paid search	384.10K	2.00%

Organic social	175.35K	1.00%

Paid social	11.69K	0.00%

Display ads	8.35K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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