Global AI Adoption
Statistics & Trends

Monthly AI Market Report by Web Visits
Across 10500+ Tools, February 2025

Global AI Tools Web Traffic Overview: February 2025

Total Visits

Total estimated website visits to AI tools monitored and analyzed in our directory during the selected time period.

8.33B

Across 10500+ Tools

Unique Visits

Number of unique users estimated to have used the analyzed AI tools during the selected time period.

2.46B

MoM Change (visits)

Change in total visits compared to the previous month, expressed in both absolute numbers and percentage.

-301.54M (-3.49%)

Gender Distribution

Estimated distribution of male and female users visiting the analyzed AI tools during the selected time period.
4.87B Male 58.43%
3.46B Female 41.56%

Average Duration

Average time spent by users per session across all analyzed AI tools during the selected time period.

06:43 min per session

Bounce Rate

Percentage of users who left after viewing only one page of an analyzed AI tool without further interaction.

44.54%

Device Distribution

Breakdown of AI tool usage by device type, showing the percentage of visits from desktop and mobile devices.

Desktop

5.92B

71.10%

Mobile

2.41B

28.90%

AI Traffic Trends (Last 12 months)

Monthly changes in total and unique visits across all analyzed AI tools over the past year, revealing overall usage patterns and industry growth trends.
Month Page Visits
Mar 6.19B
Apr 6.16B
May 6.35B
Jun 6.06B
Jul 6.29B
Aug 6.60B
Sep 7.35B
Oct 8.22B
Nov 7.87B
Dec 7.99B
Jan 8.63B
Feb 8.33B

AI Market Share Distribution

Distribution of total visits among leading AI tools, showing each tool's relative market presence and user engagement within the industry.
1
ChatGPT logo ChatGPT
Chatbots
Visits:
3.40B -300.00M
was 3.70B
Growth: -8.11%
Market Share: 40.83%
2
Canva logo Canva
Design Generators
Visits:
738.80M -53.10M
was 791.90M
Growth: -6.71%
Market Share: 8.87%
3
DeepSeek logo DeepSeek
Chatbots
Visits:
520.20M +313.80M
was 206.40M
Growth: 152.03%
Market Share: 6.25%
4
Google Translate logo Google Translate
Translators
Visits:
457.20M -77.80M
was 535.00M
Growth: -14.54%
Market Share: 5.49%
5
Character AI logo Character AI
Character Chat Tools
Visits:
122.10M -28.70M
was 150.80M
Growth: -19.03%
Market Share: 1.47%
6
Perplexity logo Perplexity
Search Engines
Visits:
119.90M -400.00K
was 120.30M
Growth: -0.33%
Market Share: 1.44%
7
JanitorAI logo JanitorAI
Character Chat Tools
Visits:
98.40M -16.20M
was 114.60M
Growth: -14.14%
Market Share: 1.18%
8
Gemini logo Gemini
Chatbots
Visits:
91.50M +200.00K
was 91.30M
Growth: 0.22%
Market Share: 1.10%
9
Claude logo Claude
Chatbots
Visits:
76.30M -12.90M
was 89.20M
Growth: -14.46%
Market Share: 0.92%
10
Remove.bg logo Remove.bg
Background removers
Visits:
75.20M -6.90M
was 82.10M
Growth: -8.4%
Market Share: 0.90%
View all

Trending Up

List of AI tools that have shown the largest increase in total visits compared to the previous month.
1
DeepSeek logo DeepSeek
Chatbots
Visits:
520.20M +313.80M
was 206.40M
Growth: 152.03%
Market Share: 6.25%
2
Grok logo Grok
Chatbots
Visits:
37.00M +35.90M
was 1.10M
Growth: 3,263.64%
Market Share: 0.44%
3
Le Chat by Mistral AI logo Le Chat by Mistral AI
Chatbots
Visits:
15.70M +8.50M
was 7.20M
Growth: 118.06%
Market Share: 0.19%
4
Ollama logo Ollama
Large Language Models
Visits:
13.10M +6.50M
was 6.60M
Growth: 98.48%
Market Share: 0.16%
5
Suno logo Suno
Music Generators
Visits:
48.10M +3.50M
was 44.60M
Growth: 7.85%
Market Share: 0.58%
View all

Trending Down

List of AI tools that have shown the largest decrease in total visits compared to the previous month.
1
ChatGPT logo ChatGPT
Chatbots
Visits:
3.40B -300.00M
was 3.70B
Growth: -8.11%
Market Share: 40.83%
2
Google Translate logo Google Translate
Translators
Visits:
457.20M -77.80M
was 535.00M
Growth: -14.54%
Market Share: 5.49%
3
Canva logo Canva
Design Generators
Visits:
738.80M -53.10M
was 791.90M
Growth: -6.71%
Market Share: 8.87%
4
Character AI logo Character AI
Character Chat Tools
Visits:
122.10M -28.70M
was 150.80M
Growth: -19.03%
Market Share: 1.47%
5
JanitorAI logo JanitorAI
Character Chat Tools
Visits:
98.40M -16.20M
was 114.60M
Growth: -14.14%
Market Share: 1.18%
View all

AI Website Visits by Country

Geographical distribution of visits to all AI tools analyzed, showing which countries are most actively using AI technologies.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
1.70B -147.05M
20.44%
India India
710.83M -38.01M
8.54%
Brazil Brazil
411.46M -25.26M
4.94%
Germany Germany
269.57M -50.45M
3.24%
China China
253.43M +147.60M
3.04%
Indonesia Indonesia
225.19M +7.52M
2.70%
United Kingdom United Kingdom
221.29M -35.17M
2.66%
View all countries

AI Website Visits by Category

Distribution of visits across all analyzed AI tools, showing which industries and solutions are most actively embracing AI technology.
Category
Traffic
Total number of visits received by all AI tools within this category during the selected time period.
%
Percentage of total visits going to this category, revealing the relative demand for AI solutions in different industries.
Text Generators 4.94B 59.31%
Creative Tools 1.51B 18.07%
Education Tools 499.06M 5.99%
Productivity Tools 383.13M 4.6%
Sales And Marketing Tools 233.98M 2.81%
Audio Tools 208.94M 2.51%
Video Generators 207.30M 2.49%
Web Development Tools 131.05M 1.57%
Human Resource Tools 72.14M 0.87%
Business Tools 47.63M 0.57%
Social Media Tools 47.03M 0.56%
Professionals Tools 32.39M 0.39%
Finance Tools 15.68M 0.19%
E-Commerce Tools 5.41M 0.06%
View all Categories

AI Website Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 6.15B 74.00%
Organic search 1.32B 16.00%
Referral 607.79M 7.00%
Organic social 128.31M 2.00%
Paid search 77.66M 1.00%
Paid social 3.52M 0.00%
Mail 13.77M 0.00%
Display ads 4.69M 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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