Global AI Adoption
Statistics & Trends

Monthly AI Market Report by Web Visits
Across 10500+ Tools, February 2025

Global AI Tools Web Traffic Overview: February 2025

Total Visits

Total estimated website visits to AI tools monitored and analyzed in our directory during the selected time period.

12.05B

Across 10500+ Tools

Unique Visits

Number of unique users estimated to have used the analyzed AI tools during the selected time period.

3.06B

MoM Change (visits)

Change in total visits compared to the previous month, expressed in both absolute numbers and percentage.

1.52B (14.44%)

Gender Distribution

Estimated distribution of male and female users visiting the analyzed AI tools during the selected time period.
7.09B Male 58.83%
4.96B Female 41.17%

Average Duration

Average time spent by users per session across all analyzed AI tools during the selected time period.

06:37 min per session

Bounce Rate

Percentage of users who left after viewing only one page of an analyzed AI tool without further interaction.

44.52%

Device Distribution

Breakdown of AI tool usage by device type, showing the percentage of visits from desktop and mobile devices.

Desktop

8.39B

69.65%

Mobile

3.66B

30.35%

AI Traffic Trends (Last 12 months)

Monthly changes in total and unique visits across all analyzed AI tools over the past year, revealing overall usage patterns and industry growth trends.
Month Page Visits
Mar 7.21B
Apr 7.74B
May 7.78B
Jun 7.93B
Jul 7.92B
Aug 8.07B
Sep 8.98B
Oct 10.27B
Nov 10.54B
Dec 10.53B
Jan 10.53B
Feb 12.05B

AI Market Share Distribution

Distribution of total visits among leading AI tools, showing each tool's relative market presence and user engagement within the industry.
1
ChatGPT logo ChatGPT
Chatbots
Visits:
5.20B +500.00M
was 4.70B
Growth: 10.64%
Market Share: 43.16%
2
Canva logo Canva
Design Generators
Visits:
996.10M +109.20M
was 886.90M
Growth: 12.31%
Market Share: 8.27%
3
DeepSeek logo DeepSeek
Chatbots
Visits:
792.60M +524.70M
was 267.90M
Growth: 195.86%
Market Share: 6.58%
4
Google Translate logo Google Translate
Translators
Visits:
623.30M +28.50M
was 594.80M
Growth: 4.79%
Market Share: 5.17%
5
Character AI logo Character AI
Character Chat Tools
Visits:
223.20M -3.10M
was 226.30M
Growth: -1.37%
Market Share: 1.85%
6
JanitorAI logo JanitorAI
Character Chat Tools
Visits:
173.70M -26.50M
was 200.20M
Growth: -13.24%
Market Share: 1.44%
7
Perplexity logo Perplexity
Search Engines
Visits:
165.90M +33.30M
was 132.60M
Growth: 25.11%
Market Share: 1.38%
8
Gemini logo Gemini
Chatbots
Visits:
139.40M +21.30M
was 118.10M
Growth: 18.04%
Market Share: 1.16%
9
Remove.bg logo Remove.bg
Background removers
Visits:
121.70M +10.00M
was 111.70M
Growth: 8.95%
Market Share: 1.01%
10
Claude logo Claude
Chatbots
Visits:
111.90M +6.90M
was 105.00M
Growth: 6.57%
Market Share: 0.93%
View all

Trending Up

List of AI tools that have shown the largest increase in total visits compared to the previous month.
1
DeepSeek logo DeepSeek
Chatbots
Visits:
792.60M +524.70M
was 267.90M
Growth: 195.86%
Market Share: 6.58%
2
ChatGPT logo ChatGPT
Chatbots
Visits:
5.20B +500.00M
was 4.70B
Growth: 10.64%
Market Share: 43.16%
3
Canva logo Canva
Design Generators
Visits:
996.10M +109.20M
was 886.90M
Growth: 12.31%
Market Share: 8.27%
4
Grok logo Grok
Chatbots
Visits:
54.60M +52.41M
was 2.19M
Growth: 2,393.49%
Market Share: 0.45%
5
QuillBot logo QuillBot
Academic Writing Tools
Visits:
94.70M +38.17M
was 56.53M
Growth: 67.53%
Market Share: 0.79%
View all

Trending Down

List of AI tools that have shown the largest decrease in total visits compared to the previous month.
1
JanitorAI logo JanitorAI
Character Chat Tools
Visits:
173.70M -26.50M
was 200.20M
Growth: -13.24%
Market Share: 1.44%
2
DeepL Translate logo DeepL Translate
Translators
Visits:
83.60M -6.70M
was 90.30M
Growth: -7.42%
Market Share: 0.69%
3
Talkie AI logo Talkie AI
Character Chat Tools
Visits:
5.10M -6.20M
was 11.30M
Growth: -54.87%
Market Share: 0.04%
4
Duolingo logo Duolingo
Language Learning Tools
Visits:
91.10M -5.10M
was 96.20M
Growth: -5.30%
Market Share: 0.76%
5
Joyland logo Joyland
Character Chat Tools
Visits:
6.30M -4.30M
was 10.60M
Growth: -40.57%
Market Share: 0.05%
View all

AI Website Visits by Country

Geographical distribution of visits to all AI tools analyzed, showing which countries are most actively using AI technologies.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
1.94B +169.09M
16.09%
India India
1.09B +73.56M
9.04%
Kenya Kenya
549.03M +114.46M
4.56%
Brazil Brazil
468.64M +61.75M
3.89%
China China
382.07M +256.72M
3.17%
Germany Germany
309.18M -51.61M
2.57%
United Kingdom United Kingdom
307.30M +8.34M
2.55%
View all countries

AI Website Visits by Category

Distribution of visits across all analyzed AI tools, showing which industries and solutions are most actively embracing AI technology.
Category
Traffic
Total number of visits received by all AI tools within this category during the selected time period.
%
Percentage of total visits going to this category, revealing the relative demand for AI solutions in different industries.
Text Generators 7.42B 61.58%
Creative Tools 2.15B 17.81%
Education Tools 699.85M 5.81%
Productivity Tools 527.77M 4.38%
Sales And Marketing Tools 281.08M 2.33%
Audio Tools 265.51M 2.2%
Video Generators 262.39M 2.18%
Web Development Tools 184.57M 1.53%
Human Resource Tools 84.90M 0.7%
Social Media Tools 60.19M 0.5%
Business Tools 55.12M 0.46%
Professionals Tools 36.26M 0.3%
Finance Tools 18.22M 0.15%
E-Commerce Tools 6.25M 0.05%
View all Categories

AI Website Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 8.89B 74.00%
Organic search 1.88B 16.00%
Referral 936.88M 8.00%
Organic social 153.60M 1.00%
Paid search 101.67M 1.00%
Paid social 4.42M 0.00%
Mail 44.34M 0.00%
Display ads 5.76M 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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