Global AI Adoption
Statistics & Trends

Full-year AI Market Report by Web Visits
Across 10500+ Tools, 2024

Global AI Tools Web Traffic Overview: 2024

Total Visits

Total estimated website visits to AI tools monitored and analyzed in our directory during the selected time period.

101.12B

Across 10500+ Tools

Unique Visits

Unique visits are a cumulative monthly count. Returning users in different months are counted again, so the yearly total isn't distinct individuals. Check the latest month's unique visits for a closer estimate of the current AI industry audience size.

28.66B

YoY Change (visits)

Change in total visits compared to the previous year, expressed in both absolute numbers and percentage.

26.93B (36.31%)

Gender Distribution

Estimated distribution of male and female users visiting the analyzed AI tools during the selected time period.
55.43B Male 54.82%
45.69B Female 45.18%

Average Duration

Average time spent by users per session across all analyzed AI tools during the selected time period.

40:34 min per session

Bounce Rate

Percentage of users who left after viewing only one page of an analyzed AI tool without further interaction.

51.13%

Device Distribution

Breakdown of AI tool usage by device type, showing the percentage of visits from desktop and mobile devices.

Desktop

66.38B

65.65%

Mobile

34.74B

34.35%

AI Traffic Trends (Last 12 months)

Monthly changes in total and unique visits across all analyzed AI tools over the past year, revealing overall usage patterns and industry growth trends.
Month Page Visits
Jan 7.14B
Feb 7.00B
Mar 7.21B
Apr 7.74B
May 7.78B
Jun 7.93B
Jul 7.92B
Aug 8.07B
Sep 8.98B
Oct 10.27B
Nov 10.54B
Dec 10.53B

AI Market Share Distribution

Distribution of total visits among leading AI tools, showing each tool's relative market presence and user engagement within the industry.
1
ChatGPT logo ChatGPT
Chatbots
Visits:
40.00B +15.10B
was 24.90B
Growth: 60.64%
Market Share: 39.56%
2
Canva logo Canva
Design Generators
Visits:
10.36B +1.42B
was 8.94B
Growth: 15.87%
Market Share: 10.25%
3
Google Translate logo Google Translate
Translators
Visits:
7.00B +1.10B
was 5.90B
Growth: 18.69%
Market Share: 6.93%
4
Character AI logo Character AI
Character Chat Tools
Visits:
2.86B -237.90M
was 3.10B
Growth: -7.67%
Market Share: 2.83%
5
Gemini logo Gemini
Chatbots
Visits:
1.71B +939.10M
was 773.70M
Growth: 121.38%
Market Share: 1.69%
6
Remove.bg logo Remove.bg
Background removers
Visits:
1.22B +22.30M
was 1.20B
Growth: 1.86%
Market Share: 1.21%
7
Grammarly logo Grammarly
Grammar Checkers
Visits:
1.16B +158.70M
was 1.00B
Growth: 15.87%
Market Share: 1.15%
8
JanitorAI logo JanitorAI
Character Chat Tools
Visits:
1.11B +908.50M
was 204.80M
Growth: 443.6%
Market Share: 1.10%
9
Duolingo logo Duolingo
Language Learning Tools
Visits:
1.09B -7.80M
was 1.10B
Growth: -0.71%
Market Share: 1.08%
10
Perplexity logo Perplexity
Search Engines
Visits:
992.80M +705.20M
was 287.60M
Growth: 245.2%
Market Share: 0.98%
View all

Trending Up

List of AI tools that have shown the largest increase in total visits compared to the previous year.
1
ChatGPT logo ChatGPT
Chatbots
Visits:
40.00B +15.10B
was 24.90B
Growth: 60.64%
Market Share: 39.56%
2
Canva logo Canva
Design Generators
Visits:
10.36B +1.42B
was 8.94B
Growth: 15.87%
Market Share: 10.25%
3
Google Translate logo Google Translate
Translators
Visits:
7.00B +1.10B
was 5.90B
Growth: 18.69%
Market Share: 6.93%
4
Gemini logo Gemini
Chatbots
Visits:
1.71B +939.10M
was 773.70M
Growth: 121.38%
Market Share: 1.69%
5
JanitorAI logo JanitorAI
Character Chat Tools
Visits:
1.11B +908.50M
was 204.80M
Growth: 443.60%
Market Share: 1.10%
View all

Trending Down

List of AI tools that have shown the largest decrease in total visits compared to the previous year.
1
Character AI logo Character AI
Character Chat Tools
Visits:
2.86B -237.90M
was 3.10B
Growth: -7.67%
Market Share: 2.83%
2
Imagine Anything logo Imagine Anything
Image Generators
Visits:
283.78K -214.92M
was 215.20M
Growth: -99.87%
Market Share: 0.00%
3
Midjourney logo Midjourney
Image Generators
Visits:
197.70M -176.70M
was 374.40M
Growth: -47.20%
Market Share: 0.20%
4
Chegg logo Chegg
Academic Writing Tools
Visits:
508.90M -162.30M
was 671.20M
Growth: -24.18%
Market Share: 0.50%
5
iMyFone logo iMyFone
Video Enhancer & Upscalers
Visits:
53.45K -160.05M
was 160.10M
Growth: -99.97%
Market Share: 0.00%
View all

AI Website Visits by Country

Geographical distribution of visits to all AI tools analyzed, showing which countries are most actively using AI technologies.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected year, with the change from previous year shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
17.46B +3.27B
17.26%
India India
9.63B +2.19B
9.53%
Brazil Brazil
4.72B +428.18M
4.66%
Kenya Kenya
3.52B +3.21B
3.48%
Philippines Philippines
3.06B +950.75M
3.03%
Indonesia Indonesia
3.01B +626.08M
2.98%
United Kingdom United Kingdom
2.63B +479.51M
2.60%
View all countries

AI Website Visits by Category

Distribution of visits across all analyzed AI tools, showing which industries and solutions are most actively embracing AI technology.
Category
Traffic
Total number of visits received by all AI tools within this category during the selected time period.
%
Percentage of total visits going to this category, revealing the relative demand for AI solutions in different industries.
Text Generators 53.86B 53.26%
Creative Tools 22.24B 22%
Education Tools 7.67B 7.58%
Productivity Tools 4.70B 4.65%
Sales And Marketing Tools 3.24B 3.2%
Video Generators 2.59B 2.56%
Audio Tools 2.53B 2.5%
Web Development Tools 1.57B 1.55%
Human Resource Tools 908.92M 0.9%
Business Tools 664.66M 0.66%
Social Media Tools 608.65M 0.6%
Professionals Tools 278.42M 0.28%
Finance Tools 191.38M 0.19%
E-Commerce Tools 75.91M 0.08%
View all Categories

AI Website Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 76.19B 75.00%
Organic search 15.81B 16.00%
Referral 6.89B 7.00%
Organic social 1.17B 1.00%
Paid search 570.28M 1.00%
Paid social 40.80M 0.00%
Mail 394.77M 0.00%
Display ads 33.01M 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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