Global AI Adoption
Statistics & Trends

Full-year AI Market Report by Web Visits
Across 10500+ Tools, 2024

Global AI Tools Web Traffic Overview: 2024

Total Visits

Total estimated website visits to AI tools monitored and analyzed in our directory during the selected time period.

80.59B

Across 10500+ Tools

Unique Visits

Unique visits are a cumulative monthly count. Returning users in different months are counted again, so the yearly total isn't distinct individuals. Check the latest month's unique visits for a closer estimate of the current AI industry audience size.

25.95B

YoY Change (visits)

Change in total visits compared to the previous year, expressed in both absolute numbers and percentage.

25.46B (46.18%)

Gender Distribution

Estimated distribution of male and female users visiting the analyzed AI tools during the selected time period.
42.97B Male 53.32%
37.62B Female 46.69%

Average Duration

Average time spent by users per session across all analyzed AI tools during the selected time period.

40:32 min per session

Bounce Rate

Percentage of users who left after viewing only one page of an analyzed AI tool without further interaction.

51.08%

Device Distribution

Breakdown of AI tool usage by device type, showing the percentage of visits from desktop and mobile devices.

Desktop

54.72B

67.90%

Mobile

25.88B

32.10%

AI Traffic Trends (Last 12 months)

Monthly changes in total and unique visits across all analyzed AI tools over the past year, revealing overall usage patterns and industry growth trends.
Month Page Visits
Jan 0
Feb 0
Mar 0
Apr 6.35B
May 0
Jun 6.29B
Jul 0
Aug 0
Sep 8.22B
Oct 0
Nov 7.99B
Dec 80.59B

AI Market Share Distribution

Distribution of total visits among leading AI tools, showing each tool's relative market presence and user engagement within the industry.
1
ChatGPT logo ChatGPT
Chatbots
Visits:
30.00B +13.20B
was 16.80B
Growth: 78.57%
Market Share: 37.23%
2
Canva logo Canva
Design Generators
Visits:
8.34B +1.74B
was 6.60B
Growth: 26.39%
Market Share: 10.35%
3
Google Translate logo Google Translate
Translators
Visits:
6.32B +1.32B
was 5.00B
Growth: 26.38%
Market Share: 7.84%
4
Character AI logo Character AI
Character Chat Tools
Visits:
1.92B +121.70M
was 1.80B
Growth: 6.76%
Market Share: 2.38%
5
Gemini logo Gemini
Chatbots
Visits:
1.13B +1.13B
was 1.30K
Growth: 87261467.08%
Market Share: 1.41%
6
QuillBot logo QuillBot
Academic Writing Tools
Visits:
979.70M +45.90M
was 933.80M
Growth: 4.92%
Market Share: 1.22%
7
Remove.bg logo Remove.bg
Background removers
Visits:
943.90M +75.00M
was 868.90M
Growth: 8.63%
Market Share: 1.17%
8
Grammarly logo Grammarly
Grammar Checkers
Visits:
885.50M +79.50M
was 806.00M
Growth: 9.86%
Market Share: 1.10%
9
Duolingo logo Duolingo
Language Learning Tools
Visits:
811.30M +97.50M
was 713.80M
Growth: 13.66%
Market Share: 1.01%
10
Perplexity logo Perplexity
Search Engines
Visits:
807.10M +607.30M
was 199.80M
Growth: 303.95%
Market Share: 1.00%
View all

Trending Up

List of AI tools that have shown the largest increase in total visits compared to the previous year.
1
ChatGPT logo ChatGPT
Chatbots
Visits:
30.00B +13.20B
was 16.80B
Growth: 78.57%
Market Share: 37.23%
2
Canva logo Canva
Design Generators
Visits:
8.34B +1.74B
was 6.60B
Growth: 26.39%
Market Share: 10.35%
3
Google Translate logo Google Translate
Translators
Visits:
6.32B +1.32B
was 5.00B
Growth: 26.38%
Market Share: 7.84%
4
Gemini logo Gemini
Chatbots
Visits:
1.13B +1.13B
was 1.30K
Growth: 87,261,467.08%
Market Share: 1.41%
5
Claude logo Claude
Chatbots
Visits:
710.70M +619.00M
was 91.70M
Growth: 675.03%
Market Share: 0.88%
View all

Trending Down

List of AI tools that have shown the largest decrease in total visits compared to the previous year.
1
Imagine Anything logo Imagine Anything
Image Generators
Visits:
283.78K -214.92M
was 215.20M
Growth: -99.87%
Market Share: 0.00%
2
iMyFone logo iMyFone
Video Enhancer & Upscalers
Visits:
53.45K -160.05M
was 160.10M
Growth: -99.97%
Market Share: 0.00%
3
Hotjar logo Hotjar
Customer Service Tools
Visits:
17.90M -147.80M
was 165.70M
Growth: -89.20%
Market Share: 0.02%
4
Midjourney logo Midjourney
Image Generators
Visits:
175.40M -101.60M
was 277.00M
Growth: -36.68%
Market Share: 0.22%
5
Deeptab logo Deeptab
Search Engines
Visits:
11.14K -89.69M
was 89.70M
Growth: -99.99%
Market Share: 0.00%
View all

AI Website Visits by Country

Geographical distribution of visits to all AI tools analyzed, showing which countries are most actively using AI technologies.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected year, with the change from previous year shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
16.37B +4.90B
20.31%
India India
7.43B +2.71B
9.22%
Brazil Brazil
4.26B +1.41B
5.29%
Germany Germany
2.56B +1.08B
3.18%
Indonesia Indonesia
2.53B +645.95M
3.14%
Philippines Philippines
2.53B +745.30M
3.14%
United Kingdom United Kingdom
2.42B +733.07M
3.00%
View all countries

AI Website Visits by Category

Distribution of visits across all analyzed AI tools, showing which industries and solutions are most actively embracing AI technology.
Category
Traffic
Total number of visits received by all AI tools within this category during the selected time period.
%
Percentage of total visits going to this category, revealing the relative demand for AI solutions in different industries.
Text Generators 41.53B 51.54%
Creative Tools 17.61B 21.85%
Education Tools 6.62B 8.21%
Productivity Tools 3.81B 4.73%
Sales And Marketing Tools 2.87B 3.57%
Video Generators 2.20B 2.73%
Audio Tools 2.11B 2.62%
Web Development Tools 1.32B 1.64%
Human Resource Tools 837.21M 1.04%
Business Tools 611.71M 0.76%
Social Media Tools 544.21M 0.68%
Professionals Tools 274.10M 0.34%
Finance Tools 171.19M 0.21%
E-Commerce Tools 67.80M 0.08%
View all Categories

AI Website Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 61.01B 76.00%
Organic search 13.56B 17.00%
Referral 4.24B 5.00%
Organic social 948.21M 1.00%
Paid search 569.86M 1.00%
Paid social 41.48M 0.00%
Mail 149.53M 0.00%
Display ads 25.95M 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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