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Duolingo teaches languages using personalized, game-like lessons on a free or ad-free Super Duolingo platform.
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Duolingo Web Traffic statistics January, 2025

#12 +0
Global Rank
#9 +0
US Rank
#1 +0
Language Learning Tools Rank
1.80% MoM Growth
96.20M +1.70M
Total Visits
was 94.50M
30.60M +100.00K
Unique Visits
was 30.50M
+0.01% Share Growth
0.91% +0.01%
Global Market Share
was 0.90%
87.30% +3.83%
Language Learning Tools Market Share
was 83.47%

Gender Distribution

39%
Male Users
61%
Female Users

Device Distribution

51%
Mobile users
49%
Desktop users

Duration & Bounce Rate

12:32 min
Average duration
57%
Bounce Rate

Traffic Trends

Month Page Visits
Feb 93.10M
Mar 88.40M
Apr 89.90M
May 84.70M
Jun 83.90M
Jul 88.20M
Aug 88.20M
Sep 94.80M
Oct 93.90M
Nov 93.40M
Dec 94.50M
Jan 96.20M

Competitor comparison

Month Page Visits
Feb 93.10M
Mar 88.40M
Apr 89.90M
May 84.70M
Jun 83.90M
Jul 88.20M
Aug 88.20M
Sep 94.80M
Oct 93.90M
Nov 93.40M
Dec 94.50M
Jan 96.20M

Duolingo Web Traffic by Country

Location
Traffic
Share
United States United States
21.31M +2.25M
22.15%
Brazil Brazil
5.76M +309.73K
5.99%
United Kingdom United Kingdom
4.65M +649.11K
4.83%
Canada Canada
3.62M +498.62K
3.76%
Japan Japan
3.53M +997.94K
3.67%

AI Website Visits by Traffic Source

Source Traffic Share
Direct 78.10M 81.00%
Organic search 9.92M 10.00%
Mail 5.36M 6.00%
Referral 1.78M 2.00%
Organic social 779.22K 1.00%
Paid social 48.10K 0.00%
Paid search 202.02K 0.00%
Display ads 19.24K 0.00%
Explore global AI statistics and trends

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