Duolingo

4.80

Duolingo teaches languages using personalized, game-like lessons on a free or ad-free Super Duolingo platform.

Visit website

Duolingo Web Traffic statistics January, 2025

#12 +0

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#9 +0

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#1 +0

Language Learning Tools Rank

Position of this tool within its specific category (Language Learning Tools), based on total visits.

1.80% MoM Growth

96.20M +1.70M

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 94.50M

30.60M +100.00K

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 30.50M

+0.01% Share Growth

0.91% +0.01%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.90%

87.30% +3.83%

Language Learning Tools Market Share

Percentage of all Language Learning Tools category visits that went to this specific tool.

was 83.47%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

39%

Male Users

61%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

51%

Mobile users

49%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

12:32 min

Average duration

57%

Bounce Rate

Duolingo Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Feb	93.10M
Mar	88.40M
Apr	89.90M
May	84.70M
Jun	83.90M
Jul	88.20M
Aug	88.20M
Sep	94.80M
Oct	93.90M
Nov	93.40M
Dec	94.50M
Jan	96.20M

Duolingo Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Feb	93.10M
Mar	88.40M
Apr	89.90M
May	84.70M
Jun	83.90M
Jul	88.20M
Aug	88.20M
Sep	94.80M
Oct	93.90M
Nov	93.40M
Dec	94.50M
Jan	96.20M

Duolingo Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

21.31M +2.25M

22.15%

Brazil

5.76M +309.73K

5.99%

United Kingdom

4.65M +649.11K

4.83%

Canada

3.62M +498.62K

3.76%

Japan

3.53M +997.94K

3.67%

Duolingo Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	78.10M	81.00%

Organic search	9.92M	10.00%

Mail	5.36M	6.00%

Referral	1.78M	2.00%

Organic social	779.22K	1.00%

Paid social	48.10K	0.00%

Paid search	202.02K	0.00%

Display ads	19.24K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

Explore global AI statistics and trends