Turnitin

4.67

Turnitin promotes academic integrity with tools like iThenticate 2.0, Feedback Studio, and Gradescope.

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Turnitin Web Traffic statistics May, 2025

#44 -1

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#32 -1

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#3 +1

Academic Writing Tools Rank

Position of this tool within its specific category (Academic Writing Tools), based on total visits.

5.73% MoM Growth

16.60M +900.00K

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 15.70M

6.80M +0.00

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 6.80M

-0.01% Share Decline

0.15% -0.01%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.16%

10.55% +0.58%

Academic Writing Tools Market Share

Percentage of all Academic Writing Tools category visits that went to this specific tool.

was 9.97%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

43%

Male Users

57%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

22%

Mobile users

78%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

07:49 min

Average duration

26%

Bounce Rate

Turnitin Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Jun	11.90M
Jul	10.00M
Aug	9.60M
Sep	13.70M
Oct	16.30M
Nov	15.20M
Dec	13.30M
Jan	10.40M
Feb	10.40M
Mar	15.60M
Apr	15.70M
May	16.60M

Turnitin Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Jun	11.90M
Jul	10.00M
Aug	9.60M
Sep	13.70M
Oct	16.30M
Nov	15.20M
Dec	13.30M
Jan	10.40M
Feb	10.40M
Mar	15.60M
Apr	15.70M
May	16.60M

Turnitin Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

5.36M -423.92K

32.27%

Australia

2.90M +671.92K

17.44%

India

637.44K -103.60K

3.84%

Indonesia

589.30K +204.65K

3.55%

South Africa

466.46K +58.26K

2.81%

Turnitin Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	8.54M	51.00%

Referral	5.90M	36.00%

Organic search	1.97M	12.00%

Mail	91.30K	1.00%

Organic social	73.04K	0.00%

Paid social	0	0.00%

Paid search	24.90K	0.00%

Display ads	11.62K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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