Turnitin

4.67

Turnitin promotes academic integrity with tools like iThenticate 2.0, Feedback Studio, and Gradescope.

Visit website

Turnitin Web Traffic statistics February, 2025

#48 +9

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#29 +6

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#4 +0

Academic Writing Tools Rank

Position of this tool within its specific category (Academic Writing Tools), based on total visits.

25.19% MoM Growth

16.90M +3.40M

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 13.50M

6.90M +1.70M

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 5.20M

+0.01% Share Growth

0.14% +0.01%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.13%

7.07% -0.24%

Academic Writing Tools Market Share

Percentage of all Academic Writing Tools category visits that went to this specific tool.

was 7.31%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

28%

Male Users

72%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

13%

Mobile users

87%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

06:31 min

Average duration

28%

Bounce Rate

Turnitin Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Mar	19.20M
Apr	20.80M
May	20.80M
Jun	16.00M
Jul	14.00M
Aug	12.60M
Sep	18.20M
Oct	23.70M
Nov	22.80M
Dec	20.50M
Jan	13.50M
Feb	16.90M

Turnitin Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Mar	19.20M
Apr	20.80M
May	20.80M
Jun	16.00M
Jul	14.00M
Aug	12.60M
Sep	18.20M
Oct	23.70M
Nov	22.80M
Dec	20.50M
Jan	13.50M
Feb	16.90M

Turnitin Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

6.63M +1.94M

39.25%

India

1.16M +165.07K

6.88%

Kenya

767.26K +201.61K

4.54%

Australia

719.94K +152.94K

4.26%

Canada

696.28K +269.68K

4.12%

Turnitin Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct	8.49M	50.00%

Referral	6.16M	36.00%

Organic search	2.02M	12.00%

Organic social	103.09K	1.00%

Paid social	0	0.00%

Mail	81.12K	0.00%

Paid search	30.42K	0.00%

Display ads	10.14K	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

Explore global AI statistics and trends