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Seventh Sense

Seventh Sense optimizes and personalizes email delivery times using AI to boost engagement and conversions.
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Seventh Sense

What is Seventh Sense?

Seventh Sense is a tool designed to optimize email delivery times and personalize them for each individual in a database, using artificial intelligence. It aims to help email marketers achieve better results by increasing engagement and conversions through personalized email delivery scheduling. The tool is intended to address the challenges of the overused and competitive email marketing landscape, where getting the attention of recipients is increasingly difficult. Seventh Sense offers features such as true send time personalization, email throttling, email frequency optimization, and knowledge transfer to empower sales and marketing teams. The tool has been used by hundreds of customers to schedule over 400 million combined personalized emails monthly, resulting in significant increases in email engagement ranging from 7% to over 100% within their databases.

Who created Seventh Sense?

Seventh Sense was founded by Mike Donnelly, who serves as the CEO and Co-founder of the company. Prior to founding Seventh Sense, Mike gained over 13 years of experience in the technology industry, particularly in sales and marketing. He has worked at various companies such as Nimble Storage, Isilon Systems, ExtraHop Networks, and Dataline, receiving recognition for his achievements along the way. Mike holds a bachelor of science degree in Geology with a Specialty in Environmental and Engineering Geosciences from Radford University. Seventh Sense is dedicated to email delivery optimization, helping clients achieve significant increases in email engagement through personalized and well-timed email campaigns.

What is Seventh Sense used for?

  • True send time personalization. Emails are automatically delivered to every individual at his or her most optimal engagement time.
  • Email Throttling to increase deliverability, enable pausing campaigns, making changes, and spreading load on systems.
  • Increase Deliverability by improving engagement and sender reputation with major email providers.
  • Email Frequency Optimization through automatic engagement-based segmentation to email customers at their preferred frequency.
  • Knowledge Transfer to empower sales and marketing teams to share data on individual customer or prospect engagement.
  • Increase Conversions by optimizing send time/frequency for happier customers, shortened sales cycles, and higher conversion rates.

Who is Seventh Sense for?

  • Executives
  • Marketers

How to use Seventh Sense?

To effectively use Seventh Sense for email delivery optimization, follow these steps:

  1. Understand the Need: Recognize the challenges of email marketing like low attention spans and inbox clutter prompting the need for a smarter approach.

  2. Optimize Email Delivery: Utilize Seventh Sense's AI to analyze and determine the best times to send emails for improved open rates and engagement.

  3. Increase Deliverability: Enhance email engagement to improve sender reputation with major providers, ultimately boosting deliverability.

  4. Personalize Send Times: Implement true send time personalization by automatically delivering emails at the optimal engagement times for each recipient.

  5. Email Frequency Optimization: Tailor email frequency based on individual engagement preferences for better results.

  6. Knowledge Transfer: Enable sharing of engagement data between sales and marketing teams to refine strategies.

  7. Increase Conversions: Achieve happier customers, shorter sales cycles, and higher conversion rates through optimized send times and frequencies.

  8. Throttling and Control: Use throttling to manage campaign delivery, make adjustments as needed, and prevent overloading systems.

  9. Request a Demo: To start using Seventh Sense, request a demo to understand its functionality and how it can benefit your email marketing efforts.

By following these steps, you can leverage Seventh Sense's capabilities to optimize email delivery, engagement, and conversions effectively.

Pros
  • True send time personalization. Emails are automatically delivered to every individual at his or her most optimal engagement time.
  • Email Throttling: Increases deliverability, empowers you to pause campaigns, make changes, and spread load on your systems, call centers, and salespeople.
  • Increase Deliverability: By increasing engagement, you'll increase your sender reputation with major email providers improving overall deliverability.
  • Email Frequency Optimization: Automatic engagement based segmentation allows you to easily email customers at their preferred frequency.
  • Knowledge Transfer: Empower your sales and marketing teams to share data on when individual customers or prospects engage with your organization.
  • Increase Conversions: Send time/frequency optimization means happier customers, shortened sales cycles, and higher conversion rates.
Cons
  • Email marketing is considered overused and abused, making it tough to be successful
  • Inconclusive and unhelpful A/B testing may waste time and energy
  • Investing in resources and tools that do not yield results
  • Difficulty in achieving desired engagement results due to email inbox noise
  • Potential inefficiencies in time and energy allocation for email content creation

Seventh Sense FAQs

What can Seventh Sense do for you?
Seventh Sense uses artificial intelligence to optimize frequency and personalize email delivery times for each individual in the database, leading to improved email marketing results.
Why is email delivery optimization important?
Email inboxes are noisy, attention spans are low, and getting emails to land in the inbox is challenging, making optimization crucial for breaking through the clutter.
How does Seventh Sense help email marketers?
Seventh Sense empowers email marketers by optimizing send times and frequencies based on individual engagement patterns, leading to happier customers, shortened sales cycles, and increased conversion rates.
What are the benefits of Seventh Sense?
The benefits of Seventh Sense include increased email engagement, improved deliverability, personalized email delivery times, and enhanced email frequency optimization based on individual preferences.
Who is Seventh Sense designed for?
Seventh Sense is designed for email marketers who seek better results from their email campaigns and aim to transition from amateur to next-level email marketing strategies.
Why should marketers consider Seventh Sense?
Marketers should consider Seventh Sense because it offers a smarter way to send emails by using artificial intelligence to optimize email delivery times, leading to increased engagement and better overall results.

Get started with Seventh Sense

Seventh Sense reviews

How would you rate Seventh Sense?
What’s your thought?
Emilia Schmidt
Emilia Schmidt January 28, 2025

What do you like most about using Seventh Sense?

The detailed analytics help me understand the success of my campaigns and where to make improvements.

What do you dislike most about using Seventh Sense?

The setup process was a bit lengthy and could be simplified to improve the user experience.

What problems does Seventh Sense help you solve, and how does this benefit you?

It solves the problem of ineffective email timing, which has led to increased engagement and a better return on investment from our campaigns.

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Aiko Saito
Aiko Saito February 20, 2025

What do you like most about using Seventh Sense?

The personalization aspect is excellent. It makes our email campaigns feel more tailored to the individual, which I believe is key to engagement.

What do you dislike most about using Seventh Sense?

Sometimes the tool can feel a bit complicated to navigate, especially when looking for specific features.

What problems does Seventh Sense help you solve, and how does this benefit you?

It helps in reducing the number of unsubscribes by ensuring we aren't overwhelming our audience with emails at the wrong times.

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Priya Nair
Priya Nair March 4, 2025

What do you like most about using Seventh Sense?

The way it uses AI to determine the best times for sending emails is fantastic. It has genuinely changed how we approach our email marketing strategy.

What do you dislike most about using Seventh Sense?

The cost can be a bit steep for smaller teams, but the impact on our campaigns has made it worthwhile.

What problems does Seventh Sense help you solve, and how does this benefit you?

It addresses the issue of email saturation in inboxes, making sure our emails land at the right time for maximum visibility and engagement.

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