
Seventh Sense is a tool designed to optimize email delivery times and personalize them for each individual in a database, using artificial intelligence. It aims to help email marketers achieve better results by increasing engagement and conversions through personalized email delivery scheduling. The tool is intended to address the challenges of the overused and competitive email marketing landscape, where getting the attention of recipients is increasingly difficult. Seventh Sense offers features such as true send time personalization, email throttling, email frequency optimization, and knowledge transfer to empower sales and marketing teams. The tool has been used by hundreds of customers to schedule over 400 million combined personalized emails monthly, resulting in significant increases in email engagement ranging from 7% to over 100% within their databases.
Seventh Sense was founded by Mike Donnelly, who serves as the CEO and Co-founder of the company. Prior to founding Seventh Sense, Mike gained over 13 years of experience in the technology industry, particularly in sales and marketing. He has worked at various companies such as Nimble Storage, Isilon Systems, ExtraHop Networks, and Dataline, receiving recognition for his achievements along the way. Mike holds a bachelor of science degree in Geology with a Specialty in Environmental and Engineering Geosciences from Radford University. Seventh Sense is dedicated to email delivery optimization, helping clients achieve significant increases in email engagement through personalized and well-timed email campaigns.
To effectively use Seventh Sense for email delivery optimization, follow these steps:
Understand the Need: Recognize the challenges of email marketing like low attention spans and inbox clutter prompting the need for a smarter approach.
Optimize Email Delivery: Utilize Seventh Sense's AI to analyze and determine the best times to send emails for improved open rates and engagement.
Increase Deliverability: Enhance email engagement to improve sender reputation with major providers, ultimately boosting deliverability.
Personalize Send Times: Implement true send time personalization by automatically delivering emails at the optimal engagement times for each recipient.
Email Frequency Optimization: Tailor email frequency based on individual engagement preferences for better results.
Knowledge Transfer: Enable sharing of engagement data between sales and marketing teams to refine strategies.
Increase Conversions: Achieve happier customers, shorter sales cycles, and higher conversion rates through optimized send times and frequencies.
Throttling and Control: Use throttling to manage campaign delivery, make adjustments as needed, and prevent overloading systems.
Request a Demo: To start using Seventh Sense, request a demo to understand its functionality and how it can benefit your email marketing efforts.
By following these steps, you can leverage Seventh Sense's capabilities to optimize email delivery, engagement, and conversions effectively.
The detailed analytics help me understand the success of my campaigns and where to make improvements.
The setup process was a bit lengthy and could be simplified to improve the user experience.
It solves the problem of ineffective email timing, which has led to increased engagement and a better return on investment from our campaigns.
The personalization aspect is excellent. It makes our email campaigns feel more tailored to the individual, which I believe is key to engagement.
Sometimes the tool can feel a bit complicated to navigate, especially when looking for specific features.
It helps in reducing the number of unsubscribes by ensuring we aren't overwhelming our audience with emails at the wrong times.
The way it uses AI to determine the best times for sending emails is fantastic. It has genuinely changed how we approach our email marketing strategy.
The cost can be a bit steep for smaller teams, but the impact on our campaigns has made it worthwhile.
It addresses the issue of email saturation in inboxes, making sure our emails land at the right time for maximum visibility and engagement.