Pixis

What is Pixis?

Pixis is a company that offers a codeless AI infrastructure for growth marketing, helping brands scale their marketing efforts by leveraging AI solutions. Pixis' AI solutions are designed to assist brands in scaling demand generation by leveraging neural networks for targeting AI, generative AI models for creative enhancement, and proprietary AI models for performance optimization. The company's services include persona-specific creative automation, automated bid and budget pacing, and a predictive modeling tool to stabilize customer acquisition costs and mitigate short-term fluctuations. Pixis has been utilized by brands like CARSOME, Klar, and DHL Express to achieve campaign goals and optimize marketing efforts.

Who created Pixis?

Pixis was created by Shubham A Mishra, Vrushali Prasade, and Hari Valiyath. The company was launched in 2018 with a vision to democratize AI and enhance campaign optimization using a rule-based AI system. They later evolved into a self-learning AI with a focus on reinforcement learning. Pixis offers a codeless AI infrastructure for growth marketing, assisting brands in scaling demand generation with AI models tailored for targeting, creative enhancement, and performance optimization. The company values speed, innovation, freedom, empathy, and collaboration in its operations.

What is Pixis used for?

• Increasing conversion rates
• Scaling demand generation
• Identifying and expanding audiences based on real-time engagement
• Generating and scaling high-fidelity video and static assets
• Optimizing return on ad spend
• Automated bid and budget pacing
• Reducing cost per install
• Improving return on advertising spend (ROAS)
• Predictive modeling for customer acquisition cost stabilization
• AI savings calculator for estimating potential returns
• Identifying and converting audiences based on real-time engagement and trends
• Automating persona-specific creative delivery
• Optimizing return on ad spend (ROAS)
• Stabilizing customer acquisition cost (CAC)
• Mitigating short-term fluctuations and seasonality with predictive modeling
• Estimating potential returns with AI savings calculator
• Reducing cost per install (CPI)
• Identifying, expanding, and converting audiences based on real-time engagement and behavior
• Enhancing creative capabilities with generative AI models
• Automating persona-specific creative and communication delivery
• Automated bid and budget pacing across marketing channels
• Providing an AI savings calculator for estimating potential returns
• Achieving campaign goals for brands like CARSOME, Klar, and DHL Express

Who is Pixis for?

• Marketers
• Brand managers
• Advertising professionals
• Digital Campaign Managers
• Marketing Strategists
• Brands
• Growth Marketing Professionals

How to use Pixis?

To use Pixis effectively, follow these steps:

1. Register and Opt-In: Sign up for Pixis and opt-in to receive updates and information on free help, business trends, and Pixis updates.

2. Understand AI Solutions: Pixis offers purpose-built AI solutions for scaling demand generation. Familiarize yourself with the targeting AI, creative AI, and performance AI components.

3. Utilize Targeting AI: Use neural networks to identify, expand, and convert audiences based on real-time brand engagement, user behavior, and market trends.

4. Leverage Creative AI: Enhance creative capabilities by using generative AI models to automate persona-specific creative and communication delivery across platforms.

5. Optimize with Performance AI: Deploy proprietary AI models to optimize return on ad spend (ROAS) by making better decisions across marketing channels.

6. Explore Success Stories: Review success stories from brands such as CARSOME, Klar, and DHL Express to see how they optimized marketing efforts with Pixis AI infrastructure.

7. Gain Insights from Resources: Check out the Pixis Blog for AI models, marketing strategies, and tips, and listen to the Pixis Podcast for industry insights.

8. Stay Updated: Stay informed about upcoming events where Pixis will be participating.

9. Learn Core Values: Understand Pixis' core values of speed, innovation, freedom, empathy, and collaboration, which guide their culture and product development.

10. Meet the Leadership: Get to know the Pixis leadership team and investors who shape the company's direction and growth.

By following these steps, you can effectively utilize Pixis' codeless AI infrastructure and optimize your marketing efforts in line with the latest industry trends.