Percept Insight
3.50
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Percept Insight provides AI-powered user analytics with advanced visualizations, user journey tracking, and customer segmentation.
What is Percept Insight?
Percept Insight is an intelligent platform powered by AI that revolutionizes user analytics. It provides advanced visualizations, identifies user journeys, creates user cohorts, analyzes interactions, and enhances user engagement. The platform assists in identifying navigation paths, optimizing user experience, understanding where and why users leave, and improving product performance. It also supports customer segmentation for tailored marketing and communication strategies based on behavior, demographics, or location.
Who created Percept Insight?
Percept Insight was founded by a team led by Alex Jones. The platform was launched on July 23, 2023, offering businesses a simple yet powerful real-time analytics solution. It enables users to gain deep insights into user behavior, engagement, and marketing campaign effectiveness, supporting data-driven decision-making for enhanced user experience and business outcomes.
What is Percept Insight used for?
- Customer segmentation
- Improving user engagement
- Analyzing user interactions over time
- Analyzing user interactions across dimensions
- User navigation paths identification
- Navigation paths optimization
- Understanding product performance
- Tailored marketing strategies
- Tailored communication strategies
- Engagement module direct interaction
- Funnel drop off analysis
- Understanding why users leave the platform
- Building various types of reports using the dashboard feature
- Supporting team sharing and communication
- Enhancing a product based on user analytics
- Assisting in campaign creation based on user cohorts and actions
- Identifying user navigation paths
- Providing ad-hoc insights to understand user behavior and interactions
- Optimizing product performance
- Assisting in customer segmentation based on behavior, demographics, or location
- Ad-hoc insights provision
- Enhancing product based on user analytics
Who is Percept Insight for?
- Product Managers
- Marketers
- Analysts
How to use Percept Insight?
Percept Insight is a powerful real-time analytics platform that offers deep insights into user behavior, user engagement, and marketing campaign effectiveness. Here is a step-by-step guide on how to use Percept Insight:
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Understanding Percept Insight:
- Percept Insight is an AI-powered platform that revolutionizes user analytics by providing advanced visualizations and actionable insights.
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User Data Analysis:
- Utilize the AI capabilities of Percept Insight to analyze user data deeply and create cohorts based on user interactions.
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Insight Generation:
- Use the Insights module to analyze user interactions over time and across various dimensions, gaining valuable insights into user behavior.
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Dashboard and Reporting:
- Create comprehensive reports and dashboards using the dashboard feature to share insights with teams for informed decision-making.
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Engagement Module:
- Leverage the engagement module to create personalized campaigns based on user cohorts and actions, enhancing user engagement.
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Product Optimization:
- Identify areas for product performance optimization by understanding user navigation paths, drop-off points, and reasons for user exits.
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Customer Segmentation:
- Utilize Percept Insight for customer segmentation based on behavior, demographics, or location, enabling tailored marketing and communication strategies.
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Cost Reduction:
- Benefit from significant cost reductions in SaaS analytics with Percept Insight, making it a cost-effective solution for sophisticated analytics.
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Different Plans:
- Choose from Base, Pro, and Enterprise plans based on your event-count needs, with the Enterprise plan offering custom invoicing and dedicated support.
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Team Collaboration:
- Collaborate effectively by creating and managing multiple teams within the platform, promoting efficient workflows and seamless communication.
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Continuous Support:
- Reach out to Percept Insight's support team for assistance, inquiries about specific needs, or upgrading plans to accommodate evolving requirements.
Percept Insight's intuitive interface and deep analytical capabilities make it a valuable tool for businesses across industries, providing insights that drive product development, marketing strategies, and overall business success.
Pros
- Advanced visualization
- Ad-hoc insights
- User journey identification
- Cohort creation
- Interaction analysis
- User engagement tracking
- Comprehensive all-in-one tool
- Dashboard for reports building
- Sharing reports across teams
- Creating campaigns based on cohorts
Cons
- Plan limited by event counts
- Segmentation feature lacking specificity
- Pricing model complexity
- Limited interaction & anomaly detection
- No explicit data security features
- Support limited to email
Percept Insight FAQs
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What kind of analytical deep-dive capabilities does Percept Insight provide?
- Percept Insight provides deep analytical capabilities that allow for in-depth understanding of various aspects. It offers capabilities to track user journey, create user cohorts, analyze interactions, and track user engagement. Moreover, it also allows for product performance optimization, pinpointing where users leave and why, and understanding of user navigation paths. It can also assist in customer segmentation based on behavior, demographics, or location.
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What are the key features and benefits of using Percept Insight?
- Key features and benefits of using Percept Insight include advanced visualization, identification of user journeys, creation of user cohorts, interaction analysis, and boosted user engagement. It serves as an all-in-one solution with a comprehensive product experience. Features such as a dashboard for report building and sharing across teams, and an engagement module for campaign creation based on user cohorts and actions, are also beneficial for businesses.
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What kind of cost reductions does Percept Insight offer for SaaS analytics?
- Percept Insight offers significant cost reductions in SaaS analytics. Testimonials from users indicate reductions in SaaS analytics costs by up to 45%, making it a cost-effective solution for businesses in need of sophisticated analytics.
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What different plans does Percept Insight offer, and what are the key differences?
- Percept Insight offers three different plans: Base, Pro, and Enterprise. The Base plan supports up to five million events per month with limited report-creation access. The Pro plan supports from three to 100 million events per month with full access to all report and dashboard setups, and limited support for interaction and anomaly detection. The Enterprise plan offers a customized solution for larger teams, offering full access to all reports and dashboards with dedicated customer support.
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Can Percept Insight help in understanding why users leave the platform?
- Yes, Percept Insight can help in understanding why users leave the platform. It achieves this through its funnel drop-off analysis, which pinpoints where and why users exit the platform. The insights gained allow businesses to improve their platforms and services, increasing user retention and conversions.
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How can Percept Insight improve user engagement?
- Percept Insight improves user engagement by providing effective and actionable insights into user behavior and interactions. The engagement module helps create personalized campaigns based on user cohorts and actions, enhancing overall user engagement. The tool also optimizes product performance and customer segmentation for tailored marketing and communication strategies.
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Percept Insight reviews
Aarav Sharma
November 26, 2024
What do you like most about using Percept Insight?
The advanced visualizations are quite impressive, allowing for a clearer understanding of user behavior.
What do you dislike most about using Percept Insight?
The interface is not very user-friendly. It took me a while to figure out how to navigate through the tool effectively.
What problems does Percept Insight help you solve, and how does this benefit you?
It does help track user journeys and identify drop-off points, but the lack of intuitive design makes it hard to implement changes quickly.
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Bhuvana Nair
December 12, 2024
What do you like most about using Percept Insight?
The segmentation capabilities allow for targeted marketing strategies, which is beneficial for our campaigns.
What do you dislike most about using Percept Insight?
I find the customer support to be lacking; responses can take a while, which is frustrating when issues arise.
What problems does Percept Insight help you solve, and how does this benefit you?
It helps identify user navigation paths, but sometimes the insights are not actionable enough, which can slow down decision-making.
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Rohan Verma
November 20, 2024
What do you like most about using Percept Insight?
I appreciate the detailed analytics that help us understand user behavior deeply, especially in identifying user journeys.
What do you dislike most about using Percept Insight?
The learning curve is steep; it took me a while to get used to all the features and settings.
What problems does Percept Insight help you solve, and how does this benefit you?
It assists in improving user engagement, which directly impacts our conversion rates positively.
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