Outset

What is Outset?

Outset is described as a revolutionary AI-powered research tool that combines the depth of qualitative interviews with the speed and scalability of a survey. It enables businesses to make better and faster decisions by leveraging AI-moderated research. Outset streamlines the interview process through AI moderation, allowing businesses to gather qualitative data at a much faster pace than traditional methods. Additionally, it provides in-depth insights by conducting interviews in a structured and thoughtful manner, facilitating the uncovering of valuable information from the target audience to inform strategic decision-making processes. The platform is user-friendly, designed to be intuitive and accessible to users of all technical backgrounds, enabling businesses to set up and launch research projects quickly and efficiently.

Who created Outset?

Outset was created by a team of developers and innovators who aimed to revolutionize qualitative research by leveraging AI technology. The company combines the depth of qualitative interviews with the efficiency and scalability of surveys, allowing businesses to obtain valuable insights quickly and make informed decisions. Outset's innovative AI moderation system ensures structured and insightful interviews, enabling businesses to gather qualitative data efficiently and enhance their strategic decision-making processes. Moreover, the platform offers a user-friendly interface, making it accessible to users of all technical backgrounds. Overall, Outset is a game-changer for businesses seeking to gain actionable insights rapidly.

What is Outset used for?

• Customer Experience
• Persona development
• Concept testing
• Market Landscape
• Brand equity
• Jobs to be done
• Attitudes and preferences
• Usability & design
• Positioning & ad testing
• Brand measurement
• Strategic research: Identifying strategic opportunities in market landscape, brand equity, Jobs to be done, Persona Development, Attitudes and preferences.
• Tactical research: Testing and iterating product, messaging, brand in Concept testing, Usability & design, Positioning & ad testing, Customer experience, Brand measurement.
• Strategic research (Market Landscape)
• Strategic research (Brand equity)
• Strategic research (Jobs to be done)
• Strategic research (Persona Development)
• Strategic research (Attitudes and preferences)
• Tactical research (Concept testing)
• Tactical research (Usability & design)
• Tactical research (Positioning & ad testing)
• Tactical research (Customer experience)
• Tactical research (Brand measurement)
• Strategic research (Identifying strategic opportunities requiring both scale and depth)
• Market Landscape research
• Brand equity research
• Jobs to be done research
• Persona Development research
• Attitudes and preferences research
• Tactical research (Building the right product, messaging, and brand)
• Concept testing research
• Usability & design testing

Who is Outset for?

• Market Researchers
• Product Managers
• Brand managers
• Customer Experience Managers
• Advertising professionals
• Market Researcher
• Brand Strategist
• Product Designer
• User Experience Designer
• Brand manager
• C-Level Executive
• UX designers
• Customer Experience Professionals
• Market Landscape
• Brand equity
• Jobs to be done
• Persona Development
• Attitudes and preferences
• Concept Testing
• Usability & design
• Positioning & ad testing
• Customer Experience
• Brand measurement

How to use Outset?

To use Outset, follow these steps:

1. Sign In: Log in to the Outset platform using your credentials.

2. Project Creation: Create a new research project by specifying the objectives, target audience, and key parameters.

3. Question Design: Structure your interview questions or survey elements to gather relevant qualitative data.

4. AI Moderation Setup: Utilize the AI moderation feature to ensure a streamlined and efficient interview process.

5. Participant Engagement: Invite participants to engage in AI-moderated conversations to gather insights.

6. Data Analysis: Access the qualitative data collected and analyze it to reveal valuable information.

7. Decision Making: Utilize the insights gained from Outset to make informed and strategic decisions for your business.

8. Iterate and Improve: Use the feedback and results obtained to iterate on your research approach and improve future projects.

9. Dashboard Navigation: Explore the user-friendly interface to monitor the progress of your research projects.

10. Utilize Resources: Take advantage of the rich tools and resources available within Outset to enhance your research capabilities.

By following these steps, you can leverage Outset's AI-powered research tool to efficiently gather qualitative insights and make informed decisions for your business.