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Artisan AI

Ava by Artisan automates 80% of outbound sales tasks, optimizing prospecting, lead enrichment, and personalized email outreach.
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Artisan AI

What is Artisan AI?

Ava by Artisan introduces an innovative AI-driven approach to outbound sales. Ava, the AI BDR, functions as an AI employee automating 80% of outbound tasks manually handled by teams. Ava conducts prospecting, enriches leads, and sends personalized emails on behalf of reps. The platform offers features like Email Playbooks, AI Sales Playbooks, and Full Agency Management to enhance outbound strategies and lead management. Artisan operates as an AI-first platform, integrating seamlessly with human teams to optimize outbound workflows and enhance email deliverability. The company's vision is to revolutionize work by leveraging AI alongside human expertise.

Who created Artisan AI?

Ava By Artisan was founded in 2023 by a team of talented individuals from Stanford, Oxford, Meta, IBM, and more, with a shared vision of revolutionizing work processes. The company, with a unique approach of using Artisans as AI team members, launched its AI-first platform on December 7, 2023. The platform offers outbound tools and features AI BDR Ava, who automates outbound workflows efficiently for businesses of all sizes.

What is Artisan AI used for?

  • Enhancing email deliverability
  • Automating outbound sales tasks
  • Prospecting for B2B leads with access to over 300M contacts
  • Enriching leads with demographic, firmographic, intent, and technographic data
  • Sending personalized emails on behalf of sales representatives
  • Email playbooks for prospecting
  • Automating 80% of the outbound sales cycle
  • Lead discovery and research
  • Email ghostwriting
  • AI sales playbooks for outbound strategies
  • Full agency management including campaign setup, A/B testing, messaging optimization, lead response management, and meeting booking

Who is Artisan AI for?

  • Outbound sales professionals
  • BDRs (Business Development Representatives)
  • AEs (Account Executives)

How to use Artisan AI?

To use Ava By Artisan, follow these steps:

  1. Access to B2B Data: Utilize the over 300 million B2B leads available to target your outreach more effectively.

  2. Enterprise Artisan Integration: Seamlessly integrate Artisans as additional team members to optimize tasks and collaborate with humans as needed.

  3. AI Sales Automation: Let Ava, the AI BDR, automate 80% of the outbound sales cycle, from lead discovery to email ghostwriting.

  4. AI Sales Playbooks: Access AI Playbooks powered by GenAI to replicate successful outbound strategies and personalize email styles.

  5. Custom Playbooks: Develop customized AI Playbooks tailored uniquely for each lead to enhance your outreach efforts.

  6. Full Agency Management: Opt for Agency-Level Management to have experts set up, manage, and optimize your account for maximum efficiency.

  7. Lead Discovery & Enrichment: Leverage features to identify, validate, research, and manage prospects, accessing high-quality B2B contacts.

  8. Support & Pricing: Reach out for white glove support during onboarding, customized pricing packages based on outreach volume, and accommodate specific security requirements.

By following these steps, you can effectively utilize Ava By Artisan to streamline your outbound processes and enhance your sales initiatives.

Get started with Artisan AI

Artisan AI reviews

How would you rate Artisan AI?
What’s your thought?
Liam Nguyen
Liam Nguyen February 17, 2025

What do you like most about using Artisan AI?

I love how Artisan AI automates the majority of our outbound sales tasks. The Email Playbooks feature has been particularly useful, allowing our team to send personalized emails at scale without losing the personal touch.

What do you dislike most about using Artisan AI?

Sometimes, the AI can be a bit too rigid in its approach. I wish there was more flexibility in customizing the email outreach based on unique prospects.

What problems does Artisan AI help you solve, and how does this benefit you?

Artisan AI has significantly reduced the time our sales reps spend on prospecting and lead enrichment. This allows them to focus more on closing deals, ultimately improving our sales efficiency and revenue.

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Amina Khan
Amina Khan February 13, 2025

What do you like most about using Artisan AI?

The AI-driven prospecting is phenomenal! It saves hours of manual work and helps identify high-quality leads that our team would have missed otherwise.

What do you dislike most about using Artisan AI?

Occasionally, the AI’s email suggestions are generic and could use more context about the leads.

What problems does Artisan AI help you solve, and how does this benefit you?

It helps streamline our sales process and improves our outreach strategy, resulting in higher lead engagement and better conversion rates.

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Yoshiko Tanaka
Yoshiko Tanaka February 26, 2025

What do you like most about using Artisan AI?

The seamless integration with our existing CRM has been a game changer. It enhances collaboration between our sales team and the AI.

What do you dislike most about using Artisan AI?

I think the dashboard can be a bit overwhelming at first. A more guided setup would help new users.

What problems does Artisan AI help you solve, and how does this benefit you?

It automates tedious tasks like lead enrichment, allowing us to focus on nurturing relationships rather than getting bogged down with admin work.

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