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Apollo.io

Apollo.io provides sales intelligence, search, and engagement tools for over 265 million contacts at 70 million companies.
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Apollo.io Web Traffic statistics February, 2025

#129 -42
Global Rank
Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.
#109 -14
US Rank
Position of this tool among all analyzed AI tools based on visits from the United States.
#1 +0
Lead Generation Tools Rank
Position of this tool within its specific category (Lead Generation Tools), based on total visits.
-30.68% MoM Decline
6.10M -2.70M
Total Visits
Total number of visits this tool received during the selected month, with the absolute change from previous month.
was 8.80M
1.40M -300.00K
Unique Visits
Number of different users who visited this tool during the selected month, with the absolute change from previous month.
was 1.70M
-0.03% Share Decline
0.05% -0.03%
Global Market Share
Percentage of all AI tool visits across our directory that went to this specific tool.
was 0.08%
45.86% -9.77%
Lead Generation Tools Market Share
Percentage of all Lead Generation Tools category visits that went to this specific tool.
was 55.63%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.
59%
Male Users
41%
Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).
14%
Mobile users
86%
Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.
16:58 min
Average duration
41%
Bounce Rate

Apollo.io Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.
Month Page Visits
Mar 8.30M
Apr 6.90M
May 7.90M
Jun 10.60M
Jul 7.40M
Aug 6.70M
Sep 5.10M
Oct 7.20M
Nov 10.40M
Dec 6.30M
Jan 8.80M
Feb 6.10M

Apollo.io Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.
Month Page Visits
Mar 8.30M
Apr 6.90M
May 7.90M
Jun 10.60M
Jul 7.40M
Aug 6.70M
Sep 5.10M
Oct 7.20M
Nov 10.40M
Dec 6.30M
Jan 8.80M
Feb 6.10M

Apollo.io Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
1.34M -213.23K
22.01%
Bangladesh Bangladesh
707.60K +53.76K
11.60%
India India
381.25K -2.49M
6.25%
Kenya Kenya
286.70K -63.54K
4.70%
Nigeria Nigeria
270.84K +75.48K
4.44%

Apollo.io Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 4.56M 75.00%
Referral 687.47K 11.00%
Organic search 390.40K 6.00%
Organic social 172.02K 3.00%
Mail 150.06K 2.00%
Paid search 131.76K 2.00%
Paid social 1.83K 0.00%
Display ads 5.49K 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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