Global AI Adoption
Statistics & Trends

Monthly AI Market Report by Web Visits
Across 10500+ Tools, January 2025

Global AI Tools Web Traffic Overview: January 2025

Total Visits

Total estimated website visits to AI tools monitored and analyzed in our directory during the selected time period.

8.63B

Across 10500+ Tools

Unique Visits

Number of unique users estimated to have used the analyzed AI tools during the selected time period.

2.55B

MoM Change (visits)

Change in total visits compared to the previous month, expressed in both absolute numbers and percentage.

642.63M (8.05%)

Gender Distribution

Estimated distribution of male and female users visiting the analyzed AI tools during the selected time period.
5.00B Male 57.91%
3.63B Female 42.08%

Average Duration

Average time spent by users per session across all analyzed AI tools during the selected time period.

06:46 min per session

Bounce Rate

Percentage of users who left after viewing only one page of an analyzed AI tool without further interaction.

46.23%

Device Distribution

Breakdown of AI tool usage by device type, showing the percentage of visits from desktop and mobile devices.

Desktop

6.06B

70.28%

Mobile

2.56B

29.72%

AI Traffic Trends (Last 12 months)

Monthly changes in total and unique visits across all analyzed AI tools over the past year, revealing overall usage patterns and industry growth trends.
Month Page Visits
Feb 5.62B
Mar 6.19B
Apr 6.16B
May 6.35B
Jun 6.06B
Jul 6.29B
Aug 6.60B
Sep 7.35B
Oct 8.22B
Nov 7.87B
Dec 7.99B
Jan 8.63B

AI Market Share Distribution

Distribution of total visits among leading AI tools, showing each tool's relative market presence and user engagement within the industry.
1
ChatGPT logo ChatGPT
Chatbots
Visits:
3.70B +300.00M
was 3.40B
Growth: 8.82%
Market Share: 42.88%
2
Canva logo Canva
Design Generators
Visits:
791.90M +33.40M
was 758.50M
Growth: 4.4%
Market Share: 9.18%
3
Google Translate logo Google Translate
Translators
Visits:
535.00M +14.30M
was 520.70M
Growth: 2.75%
Market Share: 6.20%
4
DeepSeek logo DeepSeek
Chatbots
Visits:
206.40M +198.30M
was 8.10M
Growth: 2448.15%
Market Share: 2.39%
5
Character AI logo Character AI
Character Chat Tools
Visits:
150.80M -14.70M
was 165.50M
Growth: -8.88%
Market Share: 1.75%
6
Perplexity logo Perplexity
Search Engines
Visits:
120.30M +12.10M
was 108.20M
Growth: 11.18%
Market Share: 1.39%
7
JanitorAI logo JanitorAI
Character Chat Tools
Visits:
114.60M -500.00K
was 115.10M
Growth: -0.43%
Market Share: 1.33%
8
Gemini logo Gemini
Chatbots
Visits:
91.30M -1.10M
was 92.40M
Growth: -1.19%
Market Share: 1.06%
9
Claude logo Claude
Chatbots
Visits:
89.20M +6.40M
was 82.80M
Growth: 7.73%
Market Share: 1.03%
10
Microsoft Copilot logo Microsoft Copilot
Chatbots
Visits:
84.20M -11.90M
was 96.10M
Growth: -12.38%
Market Share: 0.98%
View all

Trending Up

List of AI tools that have shown the largest increase in total visits compared to the previous month.
1
ChatGPT logo ChatGPT
Chatbots
Visits:
3.70B +300.00M
was 3.40B
Growth: 8.82%
Market Share: 42.88%
2
DeepSeek logo DeepSeek
Chatbots
Visits:
206.40M +198.30M
was 8.10M
Growth: 2,448.15%
Market Share: 2.39%
3
Canva logo Canva
Design Generators
Visits:
791.90M +33.40M
was 758.50M
Growth: 4.40%
Market Share: 9.18%
4
Google Translate logo Google Translate
Translators
Visits:
535.00M +14.30M
was 520.70M
Growth: 2.75%
Market Share: 6.20%
5
DeepL Translate logo DeepL Translate
Translators
Visits:
79.90M +13.20M
was 66.70M
Growth: 19.79%
Market Share: 0.93%
View all

Trending Down

List of AI tools that have shown the largest decrease in total visits compared to the previous month.
1
Character AI logo Character AI
Character Chat Tools
Visits:
150.80M -14.70M
was 165.50M
Growth: -8.88%
Market Share: 1.75%
2
Microsoft Copilot logo Microsoft Copilot
Chatbots
Visits:
84.20M -11.90M
was 96.10M
Growth: -12.38%
Market Share: 0.98%
3
Publer logo Publer
Social Media Management Tools
Visits:
1.60M -11.00M
was 12.60M
Growth: -87.30%
Market Share: 0.02%
4
MaxAI.me logo MaxAI.me
Chatbots
Visits:
3.30M -7.00M
was 10.30M
Growth: -67.96%
Market Share: 0.04%
5
BoldVoice logo BoldVoice
Language Learning Tools
Visits:
2.80M -4.50M
was 7.30M
Growth: -61.64%
Market Share: 0.03%
View all

AI Website Visits by Country

Geographical distribution of visits to all AI tools analyzed, showing which countries are most actively using AI technologies.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
1.85B +183.34M
21.43%
India India
748.83M +9.62M
8.68%
Brazil Brazil
436.72M +41.21M
5.06%
Germany Germany
320.02M +55.69M
3.71%
United Kingdom United Kingdom
256.46M +40.58M
2.97%
France France
242.91M +40.47M
2.82%
Indonesia Indonesia
217.67M -20.52M
2.52%
View all countries

AI Website Visits by Category

Distribution of visits across all analyzed AI tools, showing which industries and solutions are most actively embracing AI technology.
Category
Traffic
Total number of visits received by all AI tools within this category during the selected time period.
%
Percentage of total visits going to this category, revealing the relative demand for AI solutions in different industries.
Text Generators 5.01B 58.01%
Creative Tools 1.64B 19.01%
Education Tools 522.29M 6.05%
Productivity Tools 402.68M 4.67%
Sales And Marketing Tools 264.29M 3.06%
Video Generators 229.74M 2.66%
Audio Tools 210.44M 2.44%
Web Development Tools 119.27M 1.38%
Human Resource Tools 83.68M 0.97%
Social Media Tools 48.30M 0.56%
Business Tools 47.64M 0.55%
Professionals Tools 31.05M 0.36%
Finance Tools 17.49M 0.2%
E-Commerce Tools 6.15M 0.07%
View all Categories

AI Website Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 6.56B 76.00%
Organic search 1.35B 16.00%
Referral 507.51M 6.00%
Organic social 110.42M 1.00%
Paid search 72.01M 1.00%
Paid social 3.61M 0.00%
Mail 13.97M 0.00%
Display ads 3.29M 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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