AI Sales And Marketing Tools

Explore top AI tools revolutionizing sales and marketing for optimal efficiency and growth.

· January 02, 2025

Alright, so you've probably heard all the buzz about artificial intelligence transforming the sales and marketing landscape, right? It's not all just hype—these tools really can make a difference.

First off, let's get one thing straight: AI isn't here to replace us; it's here to help us work smarter. Imagine having a virtual assistant that can handle data crunching, customer insights, and even some creative tasks, allowing you to focus on what you do best. Sounds ideal, doesn't it?

Now, I know what you're thinking—there are so many AI tools out there, it can feel overwhelming. Which ones are actually worth your time and money? That's exactly what I’m here to help you figure out.

In this article, we'll dive into some of the best AI sales and marketing tools available today. From automating repetitive tasks to providing deep customer insights, these tools promise to elevate your game to a whole new level. So, let’s cut through the noise and find out which tools are the real deal.

The best AI Sales And Marketing Tools

  1. 361. Superblog for collaborative content strategy planning

  2. 362. SEO Content Machine for automate blog content for lead generation.

  3. 363. Blocks for design stunning emails for campaigns easily.

  4. 364. Gamelight for boosting game-related ad campaigns.

  5. 365. Omneky for personalized ad content creation

  6. 366. Outboundlyai for streamlining lead outreach campaigns

  7. 367. Poper.ai for smart ai popups for targeted offers

  8. 368. Pipelime for ai-driven personalized outreach campaigns

  9. 369. Mailivery for maximize email deliverability for campaigns

  10. 370. AI Parabellum for personalizing email outreach strategies.

  11. 371. Adzviser for streamline marketing insights with ai reports

  12. 372. Video Tap for boost marketing with video-to-blog content.

  13. 373. Momentum for lead tracking and analytics dashboard.

  14. 374. Hovercode AI QR Code Generator for branded qr codes for promotional campaigns.

  15. 375. LowTech AI for tailored product suggestions for clients

949 Listings in AI Sales And Marketing Tools Available

361 . Superblog

Best for collaborative content strategy planning

Superblog is a dynamic platform that empowers bloggers by simplifying the content creation process. Designed with a keen focus on usability, it eliminates the hurdles of server management and optimization, allowing users to concentrate fully on their writing. Superblog optimizes essential elements such as SEO, website speed, and design automatically, enhancing the overall blogging experience. Whether you're an individual, a startup, a small team, or part of a larger organization, Superblog offers a range of flexible plans tailored to meet diverse needs. With its robust features, it provides the perfect environment for anyone looking to build an impactful online presence without the technical burdens.

Pros
  • Fast Blogging Platform
  • Lightweight Design
  • Content Creation
  • Server Management
  • Blogging Simplified
  • Optimization-Free
  • Server Management Free
  • Focus on Content
  • Fast Blogging Platform: Experience swift load times and quick accessibility.
  • Lightweight Design: Enjoy a sleek user-friendly interface that doesn't compromise on performance.
  • Optimization-Free: Say goodbye to constant tweaking and adjustments.
  • Server Management Free: Eliminate the complexities of server maintenance from your workflow.
  • Focus on Content: Emphasize writing and content creation without being bogged down by backend issues.
Cons
  • No specific cons or missing features mentioned in the Superblog documentation.
  • No specific cons or missing features mentioned in the Superblog documentation
  • No specific cons or missing features mentioned in the document.
  • No specific cons or missing features mentioned in the documents provided
  • Superblog lacks detailed information on customization options for design and layout.
  • Some users may find the pricing of Superblog to be higher compared to similar AI blogging platforms.
  • No information provided on advanced analytics features in Superblog.
  • Limitations on the number of team members in the plans offered by Superblog.
  • Superblog may not have as extensive third-party integrations as other AI blogging platforms.
  • Missing information on the ability to schedule social media posts directly from Superblog.
  • No mention of an AI-powered content suggestions feature in Superblog.
  • Absence of detailed information on SEO performance tracking tools within Superblog.
  • Lack of information on prioritizing accessibility features for visually impaired users in the platform.
  • The tool does not specify options for A/B testing for blog optimization in Superblog.

362 . SEO Content Machine

Best for automate blog content for lead generation.

SEO Content Machine is a powerful sales and marketing tool tailored for businesses looking to streamline their content creation process. Since its launch in 2012, this platform has evolved through multiple iterations, with its latest version, SCM Next, debuting in 2020. The tool specializes in generating AI-driven articles, complete with relevant images, which can be effortlessly uploaded to WordPress sites on a predefined schedule.

By automating crucial tasks like content generation, scraping, and posting, SEO Content Machine saves marketers valuable time and resources. Continuous updates ensure that users benefit from enhanced features and fixes, making it a reliable choice for those aiming to boost their online presence and engage their audience more effectively. Whether you're a content creator, marketer, or business owner, SEO Content Machine provides the essential tools to enhance your content strategy and drive results.

Pros
  • Create AI articles with images and upload it to your site on schedule
  • Automate content creation workflows
  • Generate AI content from a keyword list
  • Create long-form articles with 5000+ words
  • Create dynamic articles using AI to answer questions from Google's people also ask
  • Insert images into articles automatically with a click of a button
  • Ability to insert videos, links, lists, headings, and Google PAA
  • Automatically upload posts to WordPress blogs
  • Set featured images and create beautiful post thumbnails
  • Schedule repeatable content creation and posting tasks
  • Create AI articles with images and upload it to your site on schedule.
  • Turn any content task into repeatable automated workflows.
  • Comes with AI and scraper tools for automated content creation.
  • Generate AI content including long-form articles and dynamic articles.
  • Insert images, videos, links, lists, headings, and Google PAA in articles automatically.
Cons
  • None of the cons explicitly detailed in the provided documents.

363 . Blocks

Best for design stunning emails for campaigns easily.

Blocks is a powerful, user-friendly platform designed for crafting stunning emails without the need for any coding experience. This AI-driven, no-code solution caters to users at all levels — from beginners to seasoned professionals — allowing them to effortlessly create visually engaging email campaigns. What sets Blocks apart is its intuitive design process, which enables users to simply provide their requirements and watch as the tool generates optimized code tailored to their needs.

In addition to its email creation capabilities, Blocks also features an integrated image center for easy image management and editing, supports seamless team collaboration, and connects with over 100 popular platforms, including HubSpot and Salesforce. Its high level of customization ensures that every user can create unique email templates that resonate with their audience. Perfect for various industries, Blocks helps streamline the email development process, reducing chaos and enhancing productivity in marketing efforts.

Pros
  • No-code email builder
  • No previous coding skills needed
  • Creative visually appealing emails
  • Integrated image center
  • Supports cross-functional team collaboration
  • Multiple template customization options
  • Real-time project discussion function
  • Creates responsive emails
  • Compatible with numerous platforms
  • Integrated with HubSpot, Marketo, Salesforce
  • Optimizes email development process
  • Reduces chaos in email development
  • Ensures email functionality across devices
  • Offers industry-specific email creation
Cons
  • Reliant on third-party integrations
  • Constrained customization options
  • Restricted image editing capabilities
  • Requires insights for optimization
  • Compatibility limitation with ESPs
  • No direct code editing
  • Limited template range
  • Potentially complex collaboration tools
  • Unique platform learning curve

364 . Gamelight

Best for boosting game-related ad campaigns.

Gamelight is an innovative platform that transforms mobile game marketing by harnessing the power of AI algorithms. Designed to optimize user acquisition and engagement, Gamelight performs in-depth analysis of app usage and player behavior to craft detailed user profiles rooted in gaming preferences and demographics.

Through personalized game recommendations, Gamelight enhances the gaming experience for users, ensuring that each player is matched with titles that resonate with their interests. The platform also features a unique reward system, where players can earn points based on their gameplay duration, redeemable for gift cards and vouchers—encouraging ongoing loyalty and interaction.

Gamelight’s comprehensive Loyalty Program is geared toward building a committed community of gamers, while its advanced ROAS Algorithm identifies high-potential users who are most likely to make in-game purchases. With targeted strategies that include Age and Gender Targeting, Vertical Targeting, and Lookalike Targeting, Gamelight effectively reaches the right audiences, maximizing marketing impact.

In essence, Gamelight stands at the forefront of mobile marketing solutions, offering tools that blend data-driven insights with cutting-edge technology to foster player engagement and retention in the competitive landscape of mobile gaming.

365 . Omneky

Best for personalized ad content creation

Omneky is an innovative sales and marketing tool designed to transform the way businesses approach creative content generation and campaign management. With its advanced AI capabilities, Omneky empowers users to create eye-catching, brand-safe visuals in a matter of seconds, utilizing existing brand assets and data. The platform supports the customization and optimization of advertising campaigns, enabling businesses to connect more effectively with their target audiences.

Omneky's features include automated creative generation, a centralized hub for distributing content across various ad platforms, and insightful analytics that help users refine their strategies. Additionally, its creative brief function assists in developing concept ideas that align with brand identity. Proven to boost revenue significantly, Omneky is an essential resource for agencies and enterprises aiming to enhance their creative production and drive marketing success.

366 . Outboundlyai

Best for streamlining lead outreach campaigns

OutboundlyAI is an innovative outreach tool designed to supercharge your email marketing efforts. Tailored for both newcomers and seasoned businesses, it simplifies the process of identifying target audiences and creating tailored email sequences for various campaigns. With features that allow seamless scheduling of campaigns and automated outbound processes, users can focus more on crafting compelling messages. The platform also incorporates advanced AI capabilities for hyper-personalization, ensuring your communications resonate with recipients. Additional benefits include unlimited email options, CRM integration for streamlined management, and enhancements to email deliverability, all aimed at maximizing your outreach efforts and driving results.

Pros
  • Target Identification feature
  • Automated email sequences
  • Campaign scheduling
  • Hyper-personalization capabilities
  • Audience persona identification
  • One-click Email sequence generation
  • Secure inbox
  • Numerous tech integrations
  • Geared towards newcomers and established businesses
  • Improves sender reputation
  • Prevents emails from spam
  • Unlimited email capabilities
  • Lead generation capabilities
  • CRM integration
  • Spam control
Cons
  • No A/B testing functionality
  • Inadequate targeting customization
  • Difficulty scaling campaigns
  • Lacks built-in CRM
  • Unspecified integration capabilities
  • Spam control limitations
  • Unclear pricing structure
  • No specific audience segmentation
  • Limited personalization features
  • No known reporting features

367 . Poper.ai

Best for smart ai popups for targeted offers

Poper.ai is an innovative popup builder designed to elevate website engagement through intelligently crafted popups. Tailored to align seamlessly with the site's content, Poper.ai aims to create meaningful interactions that resonate with visitors. Its versatile and user-friendly design makes it an ideal choice for businesses of all sizes, helping them enhance conversions and foster customer relationships. By utilizing advanced targeting features and a smart, intuitive interface, Poper.ai empowers organizations to implement personalized marketing strategies that drive customer satisfaction and encourage ongoing loyalty. Whether you're looking to boost sales or improve user experience, Poper.ai serves as a robust tool in your sales and marketing arsenal.

Pros
  • Versatile for Any Platform
  • Ease of Use Meets Sophistication
  • Revolutionary in how businesses connect with their audience
  • Turning Browsers into Buyers
  • Making Marketing Easy
  • Skyrocketing Your Success
  • For Everyone and Anyone
  • Building Bonds
  • Automatically Tailored to Your Content
  • Sky-High Conversion Rates
  • Innovative AI-driven popups
  • Tailored popups for specific content
  • High conversion rates
  • Versatility to integrate across platforms
  • Simple yet powerful customization options
Cons
  • Limited AI credits on lower-tier plans
  • Branding on popups in lower-tier plans
  • No team collaboration feature on basic plans
  • Limited number of websites that can be connected on basic plans
  • Branded popups with Poper logo on lower-tier plans
  • No unbranded option on free plan
  • No dedicated support for basic plans
  • Comparatively higher pricing for enterprise-level features
  • No personalized assistance on lower-tier plans
  • No custom integrations on basic plans
  • Limited number of websites that can be connected (1-15 depending on the plan)
  • Popups are branded with Poper's logo
  • No option to invite team members to collaborate on popups
  • Limited AI credits for generating popups
  • The pricing may be considered high for some users

368 . Pipelime

Best for ai-driven personalized outreach campaigns

Pipelime is an innovative sales automation platform designed to streamline lead generation and enhance the sales process with the help of artificial intelligence. This tool focuses on personalizing outreach efforts, ensuring that users can effectively connect with key decision-makers at the right moments. Pipelime offers a unique blend of features, including customized email campaigns, timing optimization for responses, and comprehensive lead management.

One of the standout aspects of Pipelime is its accessibility; users can start with a free plan that provides 200 credits monthly, enabling them to familiarize themselves with its functionalities without any initial investment. The platform supports various languages and allows for the easy upload of existing leads, making it adaptable to diverse user needs.

Operating on a credit-based system, Pipelime ensures clarity in usage: acquiring and nurturing new leads costs one credit each, while engaging the AI Salesman to drive leads further down the funnel requires an additional credit. For those who prefer a hands-on approach, Pipelime also provides the flexibility to manage leads manually by disabling the AI Salesman for selected entries. This combination of automated features and user control makes Pipelime a valuable asset for any sales and marketing team looking to enhance efficiency and conversion rates.

Pros
  • AI analyzes every employee to connect with the right person
  • Personalized precision and scalability for lead guidance
  • Regular follow-ups on every lead by AI Salesman
  • Highly efficient warm-up for every email address
  • AI available 24/7 for timely responses
  • Personalized email outreach for increased response rates
Cons
  • No cons were found in the provided documents.

369 . Mailivery

Best for maximize email deliverability for campaigns

Mailivery is an innovative email warmup solution designed to boost email sender reputation and enhance deliverability for businesses. Leveraging advanced AI technology, Mailivery simulates authentic sales conversations, helping users connect with a vast network of over 10,000 peers. This ensures that emails reach the primary inbox, effectively avoiding spam filters. The platform operates seamlessly in the background, responding to real emails to optimize performance.

Mailivery goes beyond basic features, offering team management capabilities, in-depth spam analytics, and customizable settings for email volume and timing. Users can also enjoy functionalities like weekend sending options and time zone adjustments to align with their outreach strategies. Additionally, Mailivery includes a reputation checker and spam score analysis, providing vital insights to guarantee optimal email infrastructure. With its comprehensive approach, Mailivery empowers marketers to achieve higher response rates and maximize their email effectiveness.

Pros
  • Mailivery saves users from spam and ensures emails are delivered to the primary inbox
  • Uses AI to engage in real interactions and improve sender reputation
  • Provides dashboards with real-time insights into spam analytics and reputation improvement
  • Allows customization of volume and timing of interactions for maximum deliverability
  • Operates behind the scenes in dedicated folders to minimize interference with sales activities
  • Offers team management features for active management of teams' activity and domain statistics
  • Provides reputation checker and spam score feature to ensure correct email infrastructure setup
  • Helps users increase email deliverability and sales by improving email sender reputation and bypassing spam algorithms
  • Analytics dashboard for spam rate & email health
  • Real email text & AI generated email content
  • Email scheduling & balancing for natural behavior
  • Peer2Peer interactions for better results
  • Advanced settings like weekend sending & custom signatures
  • Automatic email reading and moving to avoid inbox jamming
  • Sophisticated warming and reputation solution
Cons
  • Daily email limit for each inbox
  • Max email interactions per day shared between all email accounts
  • Limited features compared to other AI email tools
  • May not justify value for money considering other tools in the industry
  • Mailivery has a daily email limit per connected inbox, which may restrict high-volume email senders.
  • The tool may not offer certain advanced features compared to other AI tools in the industry, potentially limiting its functionality.
  • There is a lack of information on specific cons or missing features for a comprehensive evaluation.
  • If considering the tool's value for money, a comparison with other AI tools in the same industry to determine any potential shortcomings is recommended.
  • Daily email limit per connected inbox (e.g., 250 emails/day)
  • Limited number of email interactions per day
  • Some missing features like advanced settings for weekend sending and time zones
  • May not justify value for money considering the daily email limits
  • The daily limit of 250 emails per day per connected inbox could be restrictive for users with high email volumes.
  • Limited integrations may restrict the tool's compatibility with other software solutions.
  • Lack of detailed information on how the tool handles unsubscribes and maintains compliance with email regulations.

370 . AI Parabellum

Best for personalizing email outreach strategies.

AI Parabellum is an expertly curated directory specifically designed for those seeking the best tools to elevate their sales and marketing efforts. This platform offers a diverse array of AI-powered solutions tailored for tasks such as email marketing, content generation, and customer engagement. Users will find tools that can assist with video production and social media strategy, ensuring that every aspect of their marketing journey is well-equipped with cutting-edge technology. Catering to a wide range of needs and budgets, AI Parabellum features both free and premium options, making it accessible for everyone from budding entrepreneurs to seasoned marketers. Regular updates ensure that users are always in the loop with the latest tools, making AI Parabellum an essential resource for anyone looking to harness the power of AI in their marketing strategies.

371 . Adzviser

Best for streamline marketing insights with ai reports

Adzviser is an innovative chatbot tool tailored for marketers seeking to harness data effectively in their decision-making processes. With a focus on user-friendly functionalities, it streamlines the extraction and analysis of data, enabling users to communicate in natural language for intuitive interactions. Integrated with ChatGPT, Adzviser excels in generating comprehensive reports, validating hypotheses, and conducting in-depth data analysis. The tool stands out with its straightforward pricing model that prioritizes affordability, alongside robust data security measures, including encryption and secure storage. Users have highlighted its efficiency in saving time, improving data analytics capabilities, and delivering actionable insights. As such, Adzviser emerges as an essential asset for marketing professionals looking to enhance their analytics, regardless of organizational size.

Pros
  • Interactive analytics w/ ChatGPT
  • Comprehensive analytics w/ Sheets
  • Monitoring w/ Business Intelligence
  • Build your own custom AI agent
  • Total data integration freedom
  • Unlimited accounts and queries
  • High-quality at an affordable price
  • Exceptional customer support
  • Unlimited workspaces
  • Interactive analytics with ChatGPT
  • Comprehensive analytics with Sheets
  • Monitoring with Business Intelligence
  • Simplified data extraction process
  • User-friendly platform
  • Affordable pricing model
Cons
  • Considerations regarding data trust with ChatGPT - users should carefully evaluate the risks and rewards of using any tool or platform handling data
  • Users should carefully evaluate the risks and rewards of using any tool or platform handling data.
  • Considerations regarding data trust with ChatGPT.
  • Limited information on specific cons in the provided document.
  • Considerations regarding data trust with ChatGPT
  • Users should carefully evaluate the risks and rewards of using any tool or platform handling data
  • Some users may find the tool's data extraction and analysis process too simplified.
  • Limited information on advanced features compared to other AI tools in the industry.
  • May lack customization options for more advanced users.
  • Potential limitations in the scope of data sources compared to similar tools.
  • Could benefit from more detailed reporting options.
  • The tool may not fully meet the needs of large agencies managing hundreds of accounts.
  • Limited insights on data security measures beyond encryption and storage solutions.
  • Absence of information on scalability and compatibility with evolving data analytics needs.
  • There are no explicit cons mentioned in the provided information for using Adzviser.

372 . Video Tap

Best for boost marketing with video-to-blog content.

Video Tap is an innovative sales and marketing tool designed to enhance the utility of video content across various platforms. By utilizing advanced AI technology, it allows users to effortlessly convert their existing videos into different formats, including blog articles, engaging short clips, and concise summaries. The platform is crafted with a user-friendly interface, making it accessible for everyone, from seasoned professionals to those just starting in content creation.

With essential features like the YouTube Chapters Generator and YouTube Summarizer available for free, Video Tap equips digital marketers, content creators, and social media influencers with the resources they need to repurpose their video assets efficiently. This not only saves time but also maximizes the impact of their content, enabling them to reach broader audiences and enhance their engagement strategies. In essence, Video Tap is a game-changer for anyone looking to optimize the value of their video marketing efforts.

Pros
  • AI-Powered Transformation: Use AI to turn existing videos into multiple content formats
  • Content Variety: Generate blog posts, short clips, summaries, and more from your videos
  • Ease of Use: Designed for both professionals and beginners with a user-friendly interface
  • Free Tools Available: Access tools like the YouTube Chapters Generator and YouTube Summarizer for free
  • No Credit Card Required: Get started on the platform with 3 free videos without needing a credit card
  • Helps make more out of video content without much extra effort
  • Simple and intuitive UI
  • Allows speeding up the process between creating YouTube content and providing written content
  • Accurate and quick service
  • Highly recommended by users for saving time and improving content creation
  • AI-Powered Transformation: Use AI to turn existing videos into multiple content formats.
  • Content Variety: Generate blog posts short clips summaries and more from your videos.
  • Ease of Use: Designed for both professionals and beginners with a user-friendly interface.
  • Free Tools Available: Access tools like the YouTube Chapters Generator and YouTube Summarizer for free.
  • No Credit Card Required: Get started on the platform with 3 free videos without needing a credit card.
Cons
  • Occasional minor errors in content generation, such as discrepancies like 'chat gbt' instead of 'GPT'
  • No direct assistance with content promotion
  • No free plan available, only paid subscription options
  • May require additional charges if exceeding included minutes in the plan
  • Limited language support compared to other AI tools in the industry
  • Content creation assistance is not 100% automated, may require manual editing
  • No mention of advanced features like real-time collaboration or advanced analytics which are available in other tools in the industry
  • Limited in the number of free tools provided compared to competitors
  • No mention of advanced features such as sentiment analysis or automated SEO optimization found in some competing AI tools
  • Lack of focus on certain content formats like newsletters or email campaigns that may be offered by other tools
  • No free plan available
  • Minor errors in content generation
  • Limited languages supported for content generation
  • Discrepancies in accuracy of content generation
  • Additional charges for exceeding plan minutes

373 . Momentum

Best for lead tracking and analytics dashboard.

Momentum is an innovative tool designed to enhance sales and marketing efforts within organizations. Its primary focus is to transform customer interactions into actionable data, thereby improving overall engagement quality. Businesses appreciate Momentum for its ability to streamline essential tasks such as Salesforce data entry and deal tracking, moving away from traditional methods to a more efficient approach. Serving as a central hub for sales activities, Momentum offers real-time visibility into ongoing deals and valuable insights that empower teams to make informed decisions. By optimizing sales and customer management processes, Momentum plays a crucial role in boosting productivity and driving business growth.

374 . Hovercode AI QR Code Generator

Best for branded qr codes for promotional campaigns.

Overview of Hovercode AI QR Code Generator

Hovercode AI QR Code Generator is a cutting-edge tool designed to elevate your branding and marketing efforts through customizable QR code creation. This innovative platform allows marketing professionals to generate visually captivating QR codes by simply inputting their creative descriptions. Leveraging AI technology, Hovercode transforms these ideas into unique QR codes that not only catch the eye but also serve functional purposes, such as direct audience engagement and data tracking.

Among its impressive suite of features, Hovercode offers customizable design options, enabling users to align the QR codes with their brand identity. The tool also includes scan tracking capabilities, providing valuable insights into user interactions and helping marketers refine their strategies. Moreover, the dynamic QR code feature allows for real-time editing of destinations, ensuring that campaigns remain flexible and effective.

While Hovercode is still in its prototype stage—meaning there may be some inconsistencies in design quality and the absence of a mobile app or enhanced security features—it presents an exciting opportunity for businesses looking to create personalized and impactful QR codes as part of their sales and marketing toolkit.

Pros
  • Unique artistic QR designs
  • Easy QR generation process
  • URL shortening feature
  • Scan tracking capabilities
  • Editable scan destination
  • Customizable QR code artwork
  • Branding match available
  • Supports different shapes
  • Round QR codes supported
  • Supports dynamic QR codes
  • Destination URL updatable
  • Performance tracking and analytics
  • Offered by QR experts
  • Branded QR codes available
  • Custom domain QR codes
Cons
  • Still in prototype phase
  • Artwork quality variance
  • No OCR capabilities
  • No integration with CRM
  • Cannot auto-generate bulk codes
  • No built-in testing feature
  • No reverse QR code lookup
  • No security features for codes

375 . LowTech AI

Best for tailored product suggestions for clients

LowTech AI is a versatile platform designed to optimize productivity and creativity across a variety of professional fields. It offers an impressive suite of AI-driven tools tailored to assist users with generating compelling written content, analyzing text, and enhancing vocabulary. With features like summarizing documents, crafting professional emails, and debugging code, LowTech AI caters to diverse professional needs.

One standout feature is "AI Prompts with Zero Effort," which streamlines the use of AI by providing users with popular prompts that simplify tasks such as generating subtitles for websites, creating playful team names, clarifying complex ideas, and recommending movies based on user preferences.

What's more, the platform is user-friendly, requiring no technical skills for access, and promotes easy sharing of ideas without the burden of sign-up processes. This makes LowTech AI an ideal choice for anyone looking to enhance their work efficiency and creativity.