Zelig is a Virtual Try-On & Styling (VTO-S) AI Technology that focuses on fashion commerce. It allows users to virtually customize and explore various fashion items through a unique and immersive experience. Users can select a model from Zelig's library or upload a photo to try on individual items or combine different pieces from a retailer's collection. Styled looks can be saved to a personal closet within the platform. Zelig stands out by offering a high degree of personalization, interactivity, and a visually immersive shopping experience.
Zelig aims to revolutionize fashion commerce by setting a new virtual standard for personalization in the industry. It enhances the online shopping experience by introducing high levels of interactivity and personalization, allowing users to experiment with different fashion pieces virtually before making purchase decisions. For retailers, Zelig brings advantages such as enhancing customer experience, increasing engagement, and potentially reducing return rates. The technology powering Zelig is artificial intelligence, and updates or news about Zelig can be found on their website and social media platforms.
Zelig was created by Michelle Lee and Kirk Posmantur. It was launched on November 6, 2023, as a Virtual Try-On & Styling (VTO-S) AI Technology focusing on fashion commerce. Michelle Lee, a former VP of Artificial Intelligence at AWS and co-founder of the Chief IP Counsel at Google, and Kirk Posmantur, the Co-Founder of 25 Madison, are the driving forces behind Zelig's innovative approach to personalized online shopping experiences in the fashion industry.
To use Zelig for Virtual Try-On & Styling (VTO-S) in fashion commerce, follow these steps:
Zelig stands out by focusing on fashion commerce, offering high interactivity, and setting a new standard for personalization in the industry. Users actively engage in a virtual dressing experience by customizing outfits and experimenting with different styles.
The ability to try on outfits virtually is a game-changer! I love that I can upload my own photo and see how different styles look on me before making a purchase.
Sometimes the app can be a bit slow to load, especially when saving looks to my closet. A faster performance would enhance the experience.
Zelig helps me avoid the hassle of returns by allowing me to see how items fit and look on me beforehand. This saves time and reduces the frustration of shopping online.
I love the personalization features! The app lets me combine various pieces from different retailers, making it easier to create the perfect outfit.
The selection of models could be broader; I’d love to see options that better reflect diverse body types.
Zelig helps me experiment with styles that I wouldn't normally consider. This opens up my wardrobe and allows me to explore new fashion trends without the risk of making a wrong purchase.
The immersive experience is fantastic! Trying on clothes virtually feels real and helps me visualize outfits better.
Occasionally, the outfit suggestions can be a bit off-mark, but it’s easy to adjust and find something I like.
Zelig helps me save money by preventing impulse buys. By trying on clothes digitally, I can make more informed decisions about what to purchase.
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