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Zelig

Zelig allows users to virtually try on and style fashion items with AI for a personalized shopping experience.
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Zelig

What is Zelig?

Zelig is a Virtual Try-On & Styling (VTO-S) AI Technology that focuses on fashion commerce. It allows users to virtually customize and explore various fashion items through a unique and immersive experience. Users can select a model from Zelig's library or upload a photo to try on individual items or combine different pieces from a retailer's collection. Styled looks can be saved to a personal closet within the platform. Zelig stands out by offering a high degree of personalization, interactivity, and a visually immersive shopping experience.

Zelig aims to revolutionize fashion commerce by setting a new virtual standard for personalization in the industry. It enhances the online shopping experience by introducing high levels of interactivity and personalization, allowing users to experiment with different fashion pieces virtually before making purchase decisions. For retailers, Zelig brings advantages such as enhancing customer experience, increasing engagement, and potentially reducing return rates. The technology powering Zelig is artificial intelligence, and updates or news about Zelig can be found on their website and social media platforms.

Who created Zelig?

Zelig was created by Michelle Lee and Kirk Posmantur. It was launched on November 6, 2023, as a Virtual Try-On & Styling (VTO-S) AI Technology focusing on fashion commerce. Michelle Lee, a former VP of Artificial Intelligence at AWS and co-founder of the Chief IP Counsel at Google, and Kirk Posmantur, the Co-Founder of 25 Madison, are the driving forces behind Zelig's innovative approach to personalized online shopping experiences in the fashion industry.

What is Zelig used for?

  • Increasing customer engagement
  • Virtual Try-On & Styling (VTO-S)
  • Visualizing how fashion items look virtually
  • Personalized online shopping experience
  • Mixing and matching multiple fashion pieces
  • Saving styled looks to a personal closet
  • Enhancing customer experience for retailers
  • Reducing return rates for retailers
  • Revolutionizing fashion commerce
  • Creating a new virtual standard of personalization
  • Virtual try-on feature
  • Option to style looks
  • Save personalized closet
  • User photo upload
  • Selection from model library
  • Individual or multiple items try-on
  • High degree of personalization
  • Interactive shopping experience
  • Fashion focused
  • Outfit mixing and matching
  • Virtual try-on of fashion items
  • Mix and match different pieces from a retailer's collection
  • Saving personalized looks to a personal closet
  • Visual customization of fashion items
  • Exploring various fashion items virtually
  • Facilitating high degree of personalization
  • Retailer site item accessibility

Who is Zelig for?

  • Fashion professionals
  • Retail Professionals
  • Fashion Stylists
  • Retailers
  • Fashion designers
  • Fashion Consultants
  • Online shoppers
  • Personal Shoppers

How to use Zelig?

To use Zelig for Virtual Try-On & Styling (VTO-S) in fashion commerce, follow these steps:

  1. Select a model from Zelig's library or upload a photo of yourself.
  2. Experiment with trying on individual items or mixing and matching pieces from a retailer's collection.
  3. Save your styled looks to your personal closet on the Zelig platform.
  4. Enjoy the interactive and personalized experience, enhancing your online shopping journey with Zelig's advanced AI technology.

Zelig stands out by focusing on fashion commerce, offering high interactivity, and setting a new standard for personalization in the industry. Users actively engage in a virtual dressing experience by customizing outfits and experimenting with different styles.

Pros
  • Virtual try-on feature
  • Option to style looks
  • Save personalized closet
  • User photo upload
  • Selection from model library
  • Individual or multiple items try-on
  • Retailer site item accessibility
  • High degree of personalization
  • Interactive shopping experience
  • Fashion focused
Cons
  • Limited to fashion commerce
  • No real-time try-on
  • Requires photo upload
  • Limited model library
  • No multi-platform support
  • Likely inaccuracies in visualization

Zelig FAQs

What is Zelig?
Zelig is a Virtual Try-On & Styling (VTO-S) AI Technology that focuses on fashion commerce. This revolutionary technology offers an immersive experience by allowing users to visually customize and explore various fashion items virtually.
How does Zelig work?
Zelig works in a four-step process. Users first select a model from Zelig's library or upload a photo. They then have the capability to virtually try on individual items or combine different pieces from a retailer's collection. Once users have styled themselves, they can save this look to their personal closet within the Zelig platform.
What makes Zelig different from other AI tools?
Zelig differentiates from other AI tools by specializing in fashion commerce and focusing on interactivity and personalization. Users are not just recipients of data but active participants who can engage in a virtual dressing experience by mixing, matching, and personalizing their outfits, aiming to set a new virtual standard for personalization in the industry.
What does Zelig mean by 'Virtual Try-On & Styling (VTO-S)'?
'Virtual Try-On & Styling (VTO-S)' refers to Zelig’s central functionality offering individuals a unique and immersive experience to visualize how various fashion items would look on them virtually, allowing mix and match of multiple pieces for complete outfit styling.
What kind of personalization does Zelig offer?
Zelig offers a degree of personalization allowing users to try on and style themselves with pieces from a retailer's collection. Users can mix and match various items and save them to a personal closet within Zelig's platform, providing an interactive shopping experience with a high degree of personalization.
Can you upload a photo to Zelig?
Yes, Zelig allows its users to upload a photo of themselves, which can be used as a model to virtually try on and style various fashion pieces.

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Zelig reviews

How would you rate Zelig?
What’s your thought?
Liam O'Reilly
Liam O'Reilly March 2, 2025

What do you like most about using Zelig?

The ability to try on outfits virtually is a game-changer! I love that I can upload my own photo and see how different styles look on me before making a purchase.

What do you dislike most about using Zelig?

Sometimes the app can be a bit slow to load, especially when saving looks to my closet. A faster performance would enhance the experience.

What problems does Zelig help you solve, and how does this benefit you?

Zelig helps me avoid the hassle of returns by allowing me to see how items fit and look on me beforehand. This saves time and reduces the frustration of shopping online.

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Aisha Khan
Aisha Khan January 21, 2025

What do you like most about using Zelig?

I love the personalization features! The app lets me combine various pieces from different retailers, making it easier to create the perfect outfit.

What do you dislike most about using Zelig?

The selection of models could be broader; I’d love to see options that better reflect diverse body types.

What problems does Zelig help you solve, and how does this benefit you?

Zelig helps me experiment with styles that I wouldn't normally consider. This opens up my wardrobe and allows me to explore new fashion trends without the risk of making a wrong purchase.

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Mateo Fernandez
Mateo Fernandez February 28, 2025

What do you like most about using Zelig?

The immersive experience is fantastic! Trying on clothes virtually feels real and helps me visualize outfits better.

What do you dislike most about using Zelig?

Occasionally, the outfit suggestions can be a bit off-mark, but it’s easy to adjust and find something I like.

What problems does Zelig help you solve, and how does this benefit you?

Zelig helps me save money by preventing impulse buys. By trying on clothes digitally, I can make more informed decisions about what to purchase.

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