Zelig

What is Zelig?

Zelig is a Virtual Try-On & Styling (VTO-S) AI Technology that focuses on fashion commerce. It allows users to virtually customize and explore various fashion items through a unique and immersive experience. Users can select a model from Zelig's library or upload a photo to try on individual items or combine different pieces from a retailer's collection. Styled looks can be saved to a personal closet within the platform. Zelig stands out by offering a high degree of personalization, interactivity, and a visually immersive shopping experience.

Zelig aims to revolutionize fashion commerce by setting a new virtual standard for personalization in the industry. It enhances the online shopping experience by introducing high levels of interactivity and personalization, allowing users to experiment with different fashion pieces virtually before making purchase decisions. For retailers, Zelig brings advantages such as enhancing customer experience, increasing engagement, and potentially reducing return rates. The technology powering Zelig is artificial intelligence, and updates or news about Zelig can be found on their website and social media platforms.

Who created Zelig?

Zelig was created by Michelle Lee and Kirk Posmantur. It was launched on November 6, 2023, as a Virtual Try-On & Styling (VTO-S) AI Technology focusing on fashion commerce. Michelle Lee, a former VP of Artificial Intelligence at AWS and co-founder of the Chief IP Counsel at Google, and Kirk Posmantur, the Co-Founder of 25 Madison, are the driving forces behind Zelig's innovative approach to personalized online shopping experiences in the fashion industry.

What is Zelig used for?

• Increasing customer engagement
• Virtual Try-On & Styling (VTO-S)
• Visualizing how fashion items look virtually
• Personalized online shopping experience
• Mixing and matching multiple fashion pieces
• Saving styled looks to a personal closet
• Enhancing customer experience for retailers
• Reducing return rates for retailers
• Revolutionizing fashion commerce
• Creating a new virtual standard of personalization
• Virtual try-on feature
• Option to style looks
• Save personalized closet
• User photo upload
• Selection from model library
• Individual or multiple items try-on
• High degree of personalization
• Interactive shopping experience
• Fashion focused
• Outfit mixing and matching
• Virtual try-on of fashion items
• Mix and match different pieces from a retailer's collection
• Saving personalized looks to a personal closet
• Visual customization of fashion items
• Exploring various fashion items virtually
• Facilitating high degree of personalization
• Retailer site item accessibility

Who is Zelig for?

• Fashion professionals
• Retail Professionals
• Fashion Stylists
• Retailers
• Fashion designers
• Fashion Consultants
• Online shoppers
• Personal Shoppers

How to use Zelig?

To use Zelig for Virtual Try-On & Styling (VTO-S) in fashion commerce, follow these steps:

1. Select a model from Zelig's library or upload a photo of yourself.
2. Experiment with trying on individual items or mixing and matching pieces from a retailer's collection.
3. Save your styled looks to your personal closet on the Zelig platform.
4. Enjoy the interactive and personalized experience, enhancing your online shopping journey with Zelig's advanced AI technology.

Zelig stands out by focusing on fashion commerce, offering high interactivity, and setting a new standard for personalization in the industry. Users actively engage in a virtual dressing experience by customizing outfits and experimenting with different styles.