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Zapier Web Traffic statistics April, 2026

#109 -6
Global Rank
Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.
#90 -8
US Rank
Position of this tool among all analyzed AI tools based on visits from the United States.
#2 +0
Automation Tools Rank
Position of this tool within its specific category (Automation Tools), based on total visits.
-21.39% MoM Decline
7.73M -2.10M
Total Visits
Total number of visits this tool received during the selected month, with the absolute change from previous month.
was 9.83M
4.30M -900.00K
Unique Visits
Number of different users who visited this tool during the selected month, with the absolute change from previous month.
was 5.20M
-0.01% Share Decline
0.06% -0.01%
Global Market Share
Percentage of all AI tool visits across our directory that went to this specific tool.
was 0.07%
24.89% -0.14%
Automation Tools Market Share
Percentage of all Automation Tools category visits that went to this specific tool.
was 25.03%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.
57%
Male Users
43%
Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).
23%
Mobile users
77%
Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.
11:45 min
Average duration
50%
Bounce Rate

Zapier Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.
Month Page Visits
May 11.20M
Jun 9.70M
Jul 10.20M
Aug 9.40M
Sep 8.90M
Oct 9.55M
Nov 7.65M
Dec 7.05M
Jan 8.41M
Feb 7.45M
Mar 9.83M
Apr 7.73M

Zapier Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.
Month Page Visits
May 11.20M
Jun 9.70M
Jul 10.20M
Aug 9.40M
Sep 8.90M
Oct 9.55M
Nov 7.65M
Dec 7.05M
Jan 8.41M
Feb 7.45M
Mar 9.83M
Apr 7.73M

Zapier Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.
Location
Country where the AI tool visits originated from.
Traffic
Total number of visits from this country during the selected month, with the change from previous month shown below.
Share
Percentage of global AI tool visits that came from this country.
United States United States
2.51M -744.89K
34.33%
India India
565.55K -262.04K
7.74%
United Kingdom United Kingdom
518.42K -177.46K
7.09%
Philippines Philippines
275.82K +614.00
3.77%
Bangladesh Bangladesh
251.10K +70.25K
3.44%

Zapier Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.
Source
Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).
Traffic
Number of visits from each traffic source during the selected time period.
Share
Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Direct 4.43M 57.00%
Organic search 2.03M 26.00%
Referral 548.55K 7.00%
Paid search 388.62K 5.00%
Mail 140.62K 2.00%
Organic social 68.76K 1.00%
AI Traffic 68.76K 1.00%
Paid social 33.22K 0.00%
Display ads 18.54K 0.00%
Google AI Mode 3.09K 0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

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