WhatColors

4.83

WhatColors uses AI for personal color analysis, offering quick recommendations for skin, eyes, and hair.

Visit website

WhatColors Web Traffic statistics February, 2025

Declined in all categories

#3800 -1658

Global Rank

Position of this tool among all analyzed AI tools based on total visits, with #1 being the most visited AI tool globally.

#2283 -50

US Rank

Position of this tool among all analyzed AI tools based on visits from the United States.

#117 -49

Design Generators Rank

Position of this tool within its specific category (Design Generators), based on total visits.

-85.36% MoM Decline

5.30K -30.90K

Total Visits

Total number of visits this tool received during the selected month, with the absolute change from previous month.

was 36.20K

4.00K -32.10K

Unique Visits

Number of different users who visited this tool during the selected month, with the absolute change from previous month.

was 36.10K

+0.00% Share Growth

0.00% +0.00%

Global Market Share

Percentage of all AI tool visits across our directory that went to this specific tool.

was 0.00%

0.00% +0.00%

Design Generators Market Share

Percentage of all Design Generators category visits that went to this specific tool.

was 0.00%

Gender Distribution

Breakdown of tool usage between male and female users during the selected period.

20%

Male Users

80%

Female Users

Device Distribution

Breakdown of visits to this tool by device type (mobile vs desktop).

Mobile users

100%

Desktop users

Duration & Bounce Rate

Average time users spend on the tool per session and the percentage of users who leave after viewing only one page.

01:45 min

Average duration

55%

Bounce Rate

WhatColors Traffic Trends

Historical view of this tool's visit patterns over the past 12 months, showing both total visits and unique visitors over time.

Month	Page Visits
Mar	0
Apr	579.00
May	1.20K
Jun	18.30K
Jul	37.80K
Aug	141.20K
Sep	139.50K
Oct	69.30K
Nov	58.00K
Dec	34.60K
Jan	36.20K
Feb	5.30K

WhatColors Competitor comparison

Comparative view of monthly visit trends among similar AI tools in the same category, helping understand how this tool performs against its main competitors over time.

Month	Page Visits
Mar	0
Apr	579.00
May	1.20K
Jun	18.30K
Jul	37.80K
Aug	141.20K
Sep	139.50K
Oct	69.30K
Nov	58.00K
Dec	34.60K
Jan	36.20K
Feb	5.30K

WhatColors Web Traffic by Country

Overview of the top 5 countries visiting this AI tool, ranked by total visit volume.

Location

Country where the AI tool visits originated from.

Traffic

Total number of visits from this country during the selected month, with the change from previous month shown below.

Percentage of global AI tool visits that came from this country.

United States

3.89K -137.00

73.36%

Australia

488.00 +488.00

9.21%

Philippines

304.00 +304.00

5.74%

United Arab Emirates

281.00 +281.00

5.30%

Indonesia

139.00 +1.00

2.62%

WhatColors Visits by Traffic Source

Breakdown of how users are finding and accessing this AI tool, showing the distribution of traffic across different channels.

Source Channel or method through which users reached this tool (e.g., Direct, Organic Search, Referral).	Traffic Number of visits from each traffic source during the selected time period.	Share Percentage of total visits that came through each traffic source, showing which channels drive the most traffic to this tool.
Organic search	4.77K	90.00%

Direct	293.00	6.00%

Paid search	139.00	3.00%

Referral	101.00	2.00%

Organic social	0	0.00%

Paid social	0	0.00%

Mail	0	0.00%

Display ads	0	0.00%

Our Methodology

Our AI industry web traffic analysis is based on estimated data from reliable sources such as SEMrush and Ahrefs. We track 10,500+ AI tools across 171 categories, updating data every month. We analyze total visits, unique visits, user demographics, and more across the categories to provide insights into the AI industry’s size, trends, and top performers.

Unique visits represent cumulative monthly counts, meaning returning users in different months are counted again. The total unique visits for all tools combined do not represent distinct individuals due to user overlap across multiple AI tools. For a closer estimate of the AI industry's audience size, refer to the latest month's unique visit count.

Read our complete data analysis methodology

Explore global AI statistics and trends