Vouchery is a marketing platform designed to automate personalized e-commerce promotions such as coupons, discounts, referrals, and loyalty programs. It features an AI-powered coupon management and automation system to enhance customer engagement through segmented and personalized incentives. Vouchery allows for the creation of promo campaigns with diverse reward settings, rules, and promotional types, enabling the distribution of custom or generic coupon codes. The platform offers capabilities for analyzing data, maximizing promotional ROI, managing and collaborating on promotions, detecting coupon abuse, and personalizing codes to tailor to specific user segments. Additionally, Vouchery can be integrated with major third-party services for seamless coupon code distribution to marketing software. Trusted by leading brands across various industries, Vouchery aims to help businesses scale their promotional infrastructure effectively and efficiently, emphasizing the importance of leveraging contextual incentives to shape consumer behavior and build long-lasting consumer relationships.
Vouchery was created by Siddharth Goyal, who is the Director of Product at Blacklane. The company was launched on February 17, 2020, with a mission to help brands leverage contextual incentives to shape consumer behavior towards positive societal outcomes and build long-lasting consumer relationships. Vouchery.io is a marketing platform specializing in automating personalized e-commerce promotions like coupons, discounts, referrals, and loyalty programs through its programmable Coupon API.
To use Vouchery effectively, follow these steps:
Create Promo Campaigns: Begin by creating promo campaigns and distributing generic or unique coupons. Use Vouchery's diverse reward settings, rules, and promotional types to generate and distribute custom coupon codes through the User Interface or via integration with the Vouchery Coupon API.
Automatic Distribution: Utilize the Vouchery Promo Journey to automate promotional workflows. This feature enables the automatic creation and delivery of coupons to customers based on specific actions and selected channels.
Capabilities: Vouchery allows you to create, redeem, and synchronize promotions across multiple platforms. Monitor the results of voucher campaigns, maximize promotional ROI by focusing on customer lifetime value, manage multiple budgets, and control all active coupons easily within the platform.
Data Analysis: Analyze campaign data with full transparency, filtering data by various parameters such as campaign, user type, vendor, and channel to optimize promotional strategies.
Prevent Coupon Abuse: Detect and prevent coupon abuse to ensure profitable redemptions. Use the fraud score to identify potential abuses and take action accordingly.
Personalization: Leverage Vouchery's flexible rule engine to create unique codes tailored to user segments and specific campaign attributes in real-time.
Integration & Automation: Integrate Vouchery with third-party services to send coupon codes directly to your marketing software. Utilize Vouchery's Coupon API for seamless integration with various voucher and coupon regulations, ensuring a secure and smart-contract structure.
24/7 Customer Support: Benefit from round-the-clock customer support and assistance from Vouchery's dedicated teams to address any queries or concerns.
By following these steps, you can effectively use Vouchery to automate personalized e-commerce promotions, enhance customer engagement, and drive marketing efficiency. Reward what matters with Vouchery's robust and user-friendly platform.
Paid plans start at $69/month and include:
I appreciate the automation capabilities of Vouchery. It makes setting up promotional campaigns much easier and saves valuable time.
The user interface could use some improvement. It's not very intuitive and can be overwhelming at first.
Vouchery helps streamline our promotional strategies, but the lack of user-friendliness can slow down the process at times.
The AI-powered coupon management system is a great feature. It can generate personalized promotions based on customer behavior.
The integration process with our existing systems was cumbersome and took longer than expected.
It does help in managing and distributing coupons effectively, but the initial setup is quite challenging, which can affect our promotional timing.
Vouchery's ability to analyze data is impressive. It gives us insights into which promotions are working best and allows for real-time adjustments.
Sometimes, the dashboard can feel a little crowded with information, making it hard to find specific metrics quickly.
Vouchery has significantly improved our promotional ROI by allowing us to tailor campaigns to specific customer segments effectively.