Smartly.io

What is Smartly.io?

Smartly.io is a digital advertising platform that simplifies digital advertising efforts by allowing businesses to reach and engage customers across multiple platforms using a unified workflow. With Smartly.io, businesses can streamline their advertising processes, save time, and reduce resources needed to manage campaigns on various platforms. The platform offers features such as automated workflows, campaign management, creative optimization, and campaign performance tracking. Smartly.io integrates AI-powered technologies to improve creativity, campaign performance, and ad intelligence. The platform also provides customization options for enhancing the visual aspects of websites and offers centralized campaign management in one platform.

Founded in 2013, Smartly.io has evolved from focusing solely on Facebook advertising to multi-channel social advertising, including platforms like Instagram, Pinterest, Snapchat, and TikTok. With a vision to scale, automate, and optimize digital advertising, Smartly.io now covers a range of media platforms such as Facebook, Instagram, Snap, Pinterest, TikTok, and Google. The platform emphasizes campaign automation, consistent workflows, and creative innovation, enabling brands to be more agile in managing and launching complex campaigns.

Smartly.io's corporate responsibility initiatives include commitments to DE&I activities, environmental and social responsibility. The company's culture is based on trust, transparency, and feedback, guiding their interactions with customers, product development, hiring practices, and overall vision.

It's important to note that Smartly.io is designed to meet the digital advertising needs of businesses, automate campaign management tasks, provide creative solutions, and offer a centralized platform for efficient advertising across multiple channels while integrating AI technologies to enhance performance and engagement.

Who created Smartly.io?

Smartly.io was founded in 2013 by Kristo Ovaska and Tuomo Riekki with a vision to help brands optimize Facebook advertising campaigns. The company has since expanded its platform to include multi-channel social advertising, acquiring capabilities in Instagram, Pinterest, Snapchat, and TikTok advertising. With a recent acquisition of Ad-Lib.io, Smartly.io further expanded into the Google ecosystem. Smartly.io manages nearly $5 billion in ad spend for over 700 brands worldwide.

What is Smartly.io used for?

• Launch multiple campaigns and ad groups 3.3x faster than native platform tools across digital channels with automated workflows
• Automate creative production with Gen AI for personalized experiences on social media, video, and display
• Effortlessly execute media campaigns by launching multiple campaigns at once on social media and Google with automated workflows
• Achieve better campaign performance and business results with a single workflow
• Improve campaign performance with dynamic pivot table reporting dashboards and data integrations
• Automate ad rotation and fatigue prediction to optimize performance
• Immediate creative scaling and access to ad intelligence through AI-powered solutions
• Enable campaign automation and consistent workflows for managing and launching complex campaigns
• Help marketers save time, increase efficiency, and engagement through generative AI for creative content and personalization
• Connect and visualize multiple data points to drive performance in creative with AI insights

Who is Smartly.io for?

• Digital marketers
• Advertisers
• Media Specialists
• Digital Marketing Specialists

How to use Smartly.io?

To use Smartly.io effectively, follow these comprehensive steps:

1. Launch Campaigns Fast: Utilize Smartly AI to launch multiple campaigns and ad groups 3.3x faster than native platform tools across various digital channels.

2. Creative Production: Automate creative production using Gen AI to offer personalized experiences on social media, video, and display.

3. Effortless Campaign Management: Execute media campaigns effortlessly by launching multiple campaigns on social media and Google simultaneously with automated workflows.

4. Campaign Performance Optimization: Improve campaign performance with predictive algorithms to optimize bids and budgets.

5. Data Integration and Analytics: View data across channels, integrate 3rd party data, and build dashboards for optimization and performance insights.

6. AI-Powered Solutions: Utilize AI technologies like Generative AI for immediate creative scaling, creative performance improvement, and access to ad intelligence.

7. Customization Options: Access CSS codes for font quality improvement and customization options for text styles and colors.

8. Unified Workflow: Benefit from a centralized advertising workflow, engaging customers across 8+ platforms efficiently.

9. Resource Management: Save time and resources by managing campaigns seamlessly on multiple platforms.

10. Customer Satisfaction: Join the ranks of satisfied customers who trust Smartly's innovative end-to-end technology and outstanding customer service.

Smartly.io is a versatile tool designed to simplify digital advertising efforts, providing a unified workflow to reach and engage customers effectively across multiple platforms. By leveraging its AI-powered features, customizable options, and centralized workflow, businesses can streamline their advertising processes and enhance campaign performance with ease.