Smartly.io
4.85
0
Smartly.io automates social advertising, helping advertisers create and optimize campaigns across platforms like Facebook and Instagram.
What is Smartly.io?
Smartly.io is a leading social advertising automation platform that helps advertisers create, manage, and optimize their online advertising campaigns across various social media platforms such as Facebook, Instagram, and Pinterest. The platform offers a range of tools and features to streamline the advertising process, including creative automation, performance optimization, and data-driven insights. By leveraging Smartly.io, advertisers can efficiently scale their campaigns, improve their return on investment, and drive meaningful results through personalized and engaging ads.
Who created Smartly.io?
Smartly.io was founded by Kristo Ovaska in Helsinki, Finland. Kristo Ovaska is an experienced entrepreneur with a background in software development. The company specializes in automated ad optimization for social media platforms, helping businesses streamline their advertising campaigns efficiently. Smartly.io has grown to become a prominent player in the digital marketing industry, providing innovative solutions for online advertising needs globally.
What is Smartly.io used for?
- Launch multiple campaigns and ad groups 3.3x faster than native platform tools across digital channels with automated workflows
- Automate creative production with Gen AI for personalized experiences on social media, video, and display
- Effortlessly execute media campaigns by launching multiple campaigns at once on social media and Google with automated workflows
- Achieve better campaign performance and business results with a single workflow
- Improve campaign performance with dynamic pivot table reporting dashboards and data integrations
- Automate ad rotation and fatigue prediction to optimize performance
- Immediate creative scaling and access to ad intelligence through AI-powered solutions
- Enable campaign automation and consistent workflows for managing and launching complex campaigns
- Help marketers save time, increase efficiency, and engagement through generative AI for creative content and personalization
- Connect and visualize multiple data points to drive performance in creative with AI insights
Who is Smartly.io for?
- Digital Marketer
- Social Media Manager
- Advertising Specialist
- Marketing Analyst
- Content creator
- E-commerce Manager
- Data Scientist
- Brand Strategist
- Campaign Manager
- Growth Hacker
How to use Smartly.io?
To use Smartly.io effectively, follow these comprehensive steps:
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Account Creation: Begin by creating an account on Smartly.io's platform.
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Dashboard Navigation: Familiarize yourself with the dashboard layout for easy navigation.
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Campaign Setup: Start by setting up your ad campaign within the platform.
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Creatives Upload: Upload the creatives you want to use for your ads to the platform.
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Audience Targeting: Define your target audience based on demographics, interests, and behaviors.
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Budgeting: Set a budget for your campaign to control your ad spend.
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Ad Scheduling: Choose the schedule for your ads to run at specific times for better reach.
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Optimization: Utilize Smartly.io's optimization tools to improve ad performance.
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Monitoring and Analytics: Monitor your campaigns regularly and analyze the provided analytics to make data-driven decisions.
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Adjustments and Iterations: Based on the performance data, make necessary adjustments to your ads for better results.
By following these steps, you can effectively use Smartly.io to optimize your ad campaigns and achieve your marketing goals efficiently.
Pros
- Launch multiple campaigns and ad groups 3.3x faster than native platform tools across digital channels with automated workflows powered by Smartly AI
- Achieve better campaign performance and business results with a single workflow
- Automate creative production and offer personalized experiences on social media, video, and display
- Effortlessly execute media campaigns on social media and Google with automated workflows
- Centralized campaign management in one platform
- Instantly improve performance with intelligence through data integration and dashboard optimization
- Dynamic pivot table reporting dashboards
- 3rd and 1st party data integrations for real-time visualization
- Automated ad rotation and fatigue prediction
- Successful history in enabling the use of generative AI in digital advertising
Cons
- Repetitive campaign management tasks across multiple platforms preventing brands from engaging in higher-value initiatives
- Creative is becoming increasingly important as a performance lever but brands may lack creative variation, insights, or fail to build an iterative, data-driven process
- In-platform data differing from internal sales or conversion data, making optimization within and across campaigns extremely difficult and often inaccurate
Get started with Smartly.io
Smartly.io reviews
Svetlana Ivanova
February 7, 2025
What do you like most about using Smartly.io?
The comprehensive dashboard makes monitoring campaigns so straightforward. I can see everything I need at a glance.
What do you dislike most about using Smartly.io?
There are a few bugs that surface occasionally, which can hinder the user experience, but they tend to get resolved quickly.
What problems does Smartly.io help you solve, and how does this benefit you?
It tackles the challenge of managing multiple social media accounts efficiently, allowing us to maintain a strong presence across platforms.
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Elena DiMarco
February 28, 2025
What do you like most about using Smartly.io?
The insights into ad performance are robust and actionable, helping us refine our approach continuously.
What do you dislike most about using Smartly.io?
The setup process can be lengthy, but the benefits far outweigh this initial hurdle.
What problems does Smartly.io help you solve, and how does this benefit you?
Smartly.io has helped us enhance our return on ad spend by providing tools that ensure our campaigns are optimized for success.
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Ibrahim Hassan
March 8, 2025
What do you like most about using Smartly.io?
The ability to create and manage multiple campaigns from a single platform is incredibly efficient.
What do you dislike most about using Smartly.io?
I would love to see more advanced features for audience targeting in future updates.
What problems does Smartly.io help you solve, and how does this benefit you?
It has simplified our ad management process, reducing the time and effort required to keep our campaigns running smoothly.
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