Braze

What is Braze?

"Sage AI by Braze" is a sophisticated tool designed to optimize and automate customer engagement. It utilizes behavior-based automation, predictive tools, A/B testing, data activation, journey orchestration, cross-channel messaging, and analytics to enhance customer interactions. The tool is continuously evolving to cater to various industries such as Financial Services, Media & Entertainment, On Demand, Retail & Ecommerce, and Travel & Hospitality.

The tool automates customer engagement by predicting customer behaviors and preferences, then automating communication based on these predictions across multiple platforms.

Key features of Sage AI by Braze include behavior-based automation, predictive tools, A/B testing, data activation, journey orchestration, cross-channel messaging, and analytics. It simplifies data processes, creating and managing effective customer journeys, consolidating messaging across platforms, and providing experimentation features for enhanced customer experiences.

Sage AI by Braze enables behavior-based automation by analyzing customer behavior patterns and reacting in real-time to ensure relevant and targeted communication.

The data activation feature in Sage AI by Braze simplifies data management, allowing users to collect, unify, and activate data from any source across channels without complicated processes.

This tool can unify and activate data from any source to enhance customer engagement efforts.

Sage AI by Braze enables cross-channel messaging by allowing businesses to consolidate messaging across various platforms, ensuring effective communication with customers through multiple channels.

Who created Braze?

Sage AI by Braze was created by Braze's founders Bill Magnuson, Jon Hyman, and Mark Ghermezian. The platform was launched on June 27, 2023. Braze, formerly known as Appboy, was founded based on the vision that the widespread adoption of mobile technology would drive significant changes in businesses and society. Over the years, Braze has evolved into a leading customer engagement platform, becoming a publicly traded company in November 2021 and achieving significant growth in the marketing landscape by 2023, with over 2,000 global brands in more than 70 countries leveraging its services to enhance their customer engagement strategies.

What is Braze used for?

• Travel & Hospitality
• Media & Entertainment
• Media and entertainment industry
• Financial services customer engagement
• Travel & Hospitality customer engagement
• Consolidating messaging across platforms
• Retail & E-commerce optimization
• Improving on-demand services
• Behavior-based automation
• Predictive tool capabilities
• Comprehensive A/B testing
• Data activation system
• A/B testing
• Financial services
• Travel & Hospitality industry
• Retail & E-commerce
• On-demand services
• Travel and hospitality industry
• Retail and e-commerce
• Enhancing customer experiences
• Media and Entertainment industry - Tailoring content recommendations, cross-channel messaging, A/B testing, analytics
• Financial Services - Boosting customer engagement, tracking user behaviors, customized offers, cross-channel messaging, data activation
• Travel & Hospitality industry - Collecting and unifying customer data, personalizing offers and recommendations, journey orchestration, cross-channel messaging
• Consolidating messaging across different platforms
• Retail & E-commerce - Data activation for unified customer data view, predictive tools, behavior-based automation, cross-channel messaging, A/B testing
• On-demand services - Anticipating customer needs, automating engagement, cross-channel messaging, journey orchestration, data activation
• Analytics and insights provision
• Data collection process
• Identifying winning strategies
• Retail & E-commerce use
• Media and entertainment industry effectiveness
• Financial services enhancement
• Travel & Hospitality industry improvement
• Retail & Ecommerce
• Enhancing customer experiences through behavior-based automation, predictive tools, A/B testing, and experimentation features
• Data collection with data activation feature
• Identifying winning strategies through potent analytics function
• Employment in Retail & E-commerce for personalized shopping experiences and optimized marketing strategies
• Improving on-demand services through predictive tools and behavior-based automation
• Effective use in the media and entertainment industry for tailoring content recommendations and delivering personalized content
• Boosting customer engagement in the financial services industry
• Enhancing customer engagement in the Travel & Hospitality industry

Who is Braze for?

• Financial Services
• Media & Entertainment
• On-Demand services
• Retail & Ecommerce
• Travel & Hospitality

How to use Braze?

To effectively use Sage AI by Braze, follow these steps:

1. Data Collection: Utilize the Data Activation feature to collect data from various sources seamlessly, providing a holistic view of customer behavior and preferences.

2. Identifying Winning Strategies: Leverage the potent analytics function to uncover insights and pinpoint strategies that yield the best results, enabling data-driven decision-making.

3. Industry-Specific Applications:

   • Retail & E-commerce: Create personalized shopping experiences by unifying customer data and utilizing predictive tools and behavior-based automation.
   • On-Demand Services: Enhance customer engagement and automate timely interactions using predictive tools and behavior-based automation.
   • Media & Entertainment: Tailor content recommendations based on user preferences with predictive tools and behavior-based automation.
   • Financial Services: Boost customer engagement by tracking user behaviors, delivering customized offers, and ensuring consistent messaging across channels.
   • Travel & Hospitality: Improve customer engagement by unifying customer data, providing personalized recommendations, and orchestrating seamless customer journeys.

4. Cross-Channel Messaging: Employ cross-channel messaging to unify messages across various platforms, ensuring a cohesive customer experience and effective communication.

5. Analytics and Insights: Utilize the analytics function to uncover insights, analyze performance, and identify winning strategies, aiding in optimizing marketing approaches.

6. A/B Testing: Leverage the comprehensive A/B testing feature to test different variations and optimize customer engagement strategies effectively.

7. Enhancing Customer Experiences: Utilize behavior-based automation, predictive tools, A/B testing, and experimentation features to tailor unique and personalized experiences, managing customer journeys effectively.

By following these steps, businesses can fully leverage the capabilities of Sage AI by Braze to enhance customer engagement and optimize their marketing strategies across various industries.