AI Predictive Audiences

What is AI Predictive Audiences?

Qualifyed.AI's Lookalike Audiences involve ingesting a file of 1st party PII (Personally Identifying Information) data of US Consumers and running these seed files against marketing databases with a wide range of attributes. By training a machine learning algorithmic model based on existing buyer profiles and applying it to the US population, Qualifyed.AI pre-scores 96% of US adults on their likelihood to convert even before they are aware of the brand. This audience is then incorporated into the ad account via LiveRamp as a hashed email list for targeted advertising campaigns.

Who created AI Predictive Audiences?

Qualifyed.AI, the creator of Lookalike Audiences, was founded by an individual passionate about leveraging predictive analytics to optimize advertising campaigns. The company specializes in creating predictive models based on customers' attributes and applying them to the broader population to predict conversion likelihood. Qualifyed.AI offers services like AI Predictive Audiences and Lead Scoring, integrating various data sources for tailored advertising solutions .

What is AI Predictive Audiences used for?

• AI Predictive Audiences
• AI Predictive Lead Scoring

How to use AI Predictive Audiences?

To use Qualifyed.AI, follow these steps:

1. Data Ingestion: Begin by uploading a file containing 1st party PII (Personally Identifying Information) data of US consumers to Qualifyed.AI. This data will be utilized for analysis.

2. Model Training: The tool runs the provided seed files against marketing databases with around 3,400 attributes, including credit bureau data. Through machine learning algorithms, Qualifyed.AI develops a model of your existing buyers.

3. Audience Scoring: Once the model is trained, it is applied to the entire US population to predict the likelihood of conversion for 96% of US adults even before they are aware of your brand.

4. Audience Integration: The predicted audience is then integrated into your advertising account via LiveRamp as a hashed email list. This enables you to target ads specifically at this audience.

5. Utilization: With the pre-scored audience in place, you can effectively run targeted ad campaigns directed at this segment of the population, increasing the chances of conversion and engagement.

By following these steps, you can effectively leverage Qualifyed.AI to enhance your advertising and marketing strategies. For detailed pricing plans and additional features, consider exploring the options available on the Qualifyed.AI website.