Pollfish

What is Pollfish?

Pollfish is a market research platform that revolutionizes traditional survey methods by providing a next-generation sampling approach combined with a real-time, mobile-first DIY platform. It aims to address the challenges faced by marketers and researchers in obtaining high-quality feedback swiftly from customers to make informed business decisions. Pollfish achieves this by leveraging an extensive global network of respondents who are not "impaneled," utilizing advanced machine learning techniques to ensure respondent quality and response speed. The platform enables brands, agencies, and media companies to engage with mobile consumers in real-time, resulting in better quality data delivered more quickly and cost-effectively compared to traditional survey companies.

Key features of Pollfish include a mobile-first approach, question templates, advanced questionnaire logic, A/B testing capabilities, unique audience-targeting capability, strict quality assurance, translation services, real-time results visibility, support for demographic and psychographic research, a large network of real consumers and partners, reliable data output, and global respondent support.

Pollfish's mobile-first strategy enhances the survey experience by engaging consumers where they are most active, leading to higher response rates. Through tools like question templates, advanced questionnaire logic, A/B testing features, and unique audience-targeting capabilities, Pollfish allows researchers to gather relevant data from specific demographic and psychographic groups. The platform's Random Device Engagement (RDE) approach and focus on machine learning contribute to maintaining the quality and reliability of survey answers.

Who created Pollfish?

Pollfish was founded by John Papadakis, Andreas Vourkos, and Zissis Bellas. John Papadakis has been the CEO and founder of Pollfish since its inception, leading the company across various areas. Andreas Vourkos, as the COO and founder, focuses on the mobile aspect of Pollfish, while Zissis Bellas, the CPO and founder, leads the Product and CX teams. Pollfish, known for its next-generation sampling approach, was acquired by Prodege in February 2022, aiming to provide innovative solutions for marketers and researchers.

What is Pollfish used for?

• Geofencing entry/exit surveys
• Shopper receipt surveys
• Web visit/buyer surveys
• In-home use surveys
• Brand tracker surveys
• Retargeting surveys
• Ad effectiveness surveys
• Mobile mission surveys
• Image/video surveys
• Research consulting

Who is Pollfish for?

• Software Engineer
• Market Research Account Manager
• QA Engineer
• Customer Support Representative
• Marketing Project Manager
• Backend Engineer
• Director of Sales
• Project Manager
• Head of Marketing
• Sales Coordinator
• CEO / FOUNDER
• COO / FOUNDER
• CPO / FOUNDER
• VP of Engineering
• Front-end Engineer
• Senior Account Executive
• Human Resources Manager
• Director of Data Engineering & Science
• Devops engineer

How to use Pollfish?

To use Pollfish effectively, follow these steps:

1. Create a Survey: Input your survey goal and let Pollfish's AI generate the survey for you. Specify the information you want to gather.

2. Audience Targeting: Utilize Pollfish's unique targeting capabilities to reach specific demographic and psychographic groups for relevant data collection.

3. Survey Customization: Choose from various survey templates, implement advanced questionnaire logic, and run A/B tests to optimize survey effectiveness.

4. Real-Time Results: Benefit from real-time visibility of survey responses on the Pollfish dashboard. Most surveys are completed within two days, some even faster.

5. Quality Assurance: Rely on Pollfish's stringent quality checks to eliminate survey fraud, ensuring reliable and high-quality data output.

6. Support and Services: Enjoy 24/7 customer support, translation services for open-ended responses, and a user-friendly platform suitable for both technical and non-technical users.

Pollfish's mobile-first approach enhances engagement rates by targeting users where they are most active. The platform's Random Device Engagement (RDE) technology boosts the reliability of survey data by reaching respondents organically. With a vast network of real consumers and app partners, Pollfish offers global response capabilities and maintains data quality through machine learning processes. Through these steps, Pollfish streamlines the survey creation process and ensures researchers can gather valuable insights effectively.