Phrasee

What is Phrasee?

Phrasee is an AI-powered platform designed for enterprise marketers to generate, test, and optimize marketing content at scale. It utilizes AI and machine learning technology to create high-performing marketing messages in real-time, tailored to be in line with brand standards and security protocols. Phrasee supports various marketing channels such as email, push notifications, SMS, web and app, and social media, catering to different campaign goals like content creation at scale, promotional content optimization, customer loyalty improvement, and customer retention increase. The platform also offers features like real-time automated language insights, data-driven content creation, and supports multiple languages.

Phrasee's AI content generation feature enables the creation of on-brand marketing messages by factoring in audience personas, product lines, and brand guidelines to provide unique and optimized copy. This ensures brand consistency across all digital communication channels. Additionally, Phrasee's AI content optimization involves automating experimentation in content generation, predicting engaging message elements, and optimizing content for performance, conversions, and ROI. The AI content analysis in Phrasee provides automated language insights and real-time performance reporting to help marketers understand customer preferences and create more engaging content.

Phrasee is suitable for industries such as retail, ecommerce, travel, hospitality, health and wellness, and financial services, tailoring its content generation and optimization features to meet the specific needs of each sector. The platform has collaborations with industry leaders to enhance its capabilities, although specific partner details are not disclosed on the website. By helping increase customer engagement through personalized and optimized marketing messages, complying with security protocols, and offering features like content generation, curation, and optimization at scale, Phrasee aims to assist marketers in achieving successful campaigns and boosting engagement rates.

Who created Phrasee?

Phrasee was created nearly a decade ago by a team of marketers, technologists, and language PhDs. It was launched to provide technology capable of generating high-performing, brand-aligned messaging at scale before LLMs gained popularity. The platform outperforms humans 94% of the time, focusing on AI content generation and optimization for enhanced brand messaging. Today, Phrasee has evolved into Jacquard, a platform designed for enterprise brands seeking to resonate everywhere with expertly calibrated messaging.

What is Phrasee used for?

• Content creation at scale
• Promotional content optimization
• Purchase completion driving
• Customer loyalty improvement
• Customer retention increase capabilities
• Email marketing optimization
• Push and SMS marketing optimization
• Web and app marketing optimization
• Social media marketing optimization
• Retail-specific marketing content generation
• Improving customer loyalty
• Increasing customer retention
• Generating best content for email marketing
• Supporting SMS and push notifications optimization
• Creating web/app marketing optimized messages
• Generating brand-safe social media content
• Increasing customer engagement

Who is Phrasee for?

• Enterprise marketers

How to use Phrasee?

To use Phrasee, follow these steps:

1. Understanding the Purpose: Phrasee is designed for enterprise marketers to generate, test, and optimize marketing content at scale across various channels like email, push notifications, SMS, web, app, and social media, catering to different campaign goals such as content creation, promotional optimization, and customer retention.

2. Content Generation: Utilize Phrasee's AI and machine learning technology to generate on-brand marketing messages in real-time by factoring in audience personas, product lines, and brand guidelines for unique and optimized copy.

3. Content Optimization: Let the AI-driven content optimization feature analyze and predict the best-performing messages to engage audiences, focusing on performance, conversions, and ROI to optimize content effectively.

4. AI Content Analysis: Benefit from automated language insights and performance reporting provided by Phrasee to understand customer language preferences, sentiments, and generate more engaging content.

5. Integration and Support: Integrate Phrasee with existing tools through out-of-the-box integrations and reach out to the support team via the 'Contact Us' section on their website for inquiries or assistance.

6. Learning Resources: Explore learning materials in the 'Learning Hub' on Phrasee's website, containing blog articles, customer stories, 'Ask the Expert' content, orange papers, and guides for comprehensive insights into AI content generation and optimization.

By following these steps, you can effectively leverage Phrasee's capabilities to enhance your marketing campaigns and achieve better engagement, brand consistency, and ROI across various digital channels.