Pencil AI

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Pencil AI uses AI to enhance creativity, make ads faster, and double ad performance while reducing costs.

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What is Pencil AI?

Pencil AI is described as a tool that leverages AI to enhance creativity without replacing human creativity. It aims to assist in making ads faster while improving performance and reducing costs. The platform is designed to support creatives in generating ideas and producing better assets for ads, ultimately doubling ad performance. Pencil AI's approach involves using generative AI to streamline and enhance the creative process, focusing on making ads that are not only effective but also maintain quality standards. The platform aims to help users get the most out of their creativity through AI assistance.

Who created Pencil AI?

Pencil was created by a team focused on making creativity effective and effortless through AI. The company's founder details are not explicitly mentioned in the provided documents, but the company's mission revolves around enhancing creativity with AI tools while maintaining human creativity at the core. Pencil aims to help users produce ads more efficiently, improve performance, and simplify the creative process, emphasizing unexpectedness, teamwork, and simplicity as core values.

What is Pencil AI used for?

Generate static and video ads
Available in multiple aspect ratios for different digital channels
Export ad ideas directly into ad accounts
Download ad ideas as image (PNG) or video (MP4) files
Generate data-driven insights for ad performance analysis
Create and manage ad campaigns easily
Develop high-quality ads with a user-friendly interface
Optimize ad campaigns by testing unlimited ad creatives
Reach more customers and increase brand visibility
Analyze ad performance to make informed decisions

Who is Pencil AI for?

Ecommerce brands
Performance agencies

How to use Pencil AI?

To use Pencil effectively, follow these steps:

Begin by signing up for a free trial of Pencil, which requires no credit card. This trial provides access to the platform's AI concepting, storyboarding, and creative editing features.
Input the necessary materials into Pencil, including a brand kit with logos, fonts, colors, and a brand/product description. Ensure that your assets such as images and videos do not include any interfering text or "supers" for seamless automated video editing.
Pencil can generate both static and video ads in various aspect ratios suitable for digital channels like Facebook, Instagram, TikTok, YouTube, Amazon, and more. You can directly export the ad ideas to your ad account or download them as PNG or MP4 files.
When your subscription ends, access to workspaces will cease, and charges will stop. To resume a cancelled subscription, contact [email protected].
Pencil requires at least $5k/mo ad spending and existing data in your ad account for optimal performance. Connect your branding, assets, and data to let Pencil generate ads predicted to perform well using AI models from various providers in the industry.
Collaborate within teams to create, approve, and launch ads easily in one place with features like brand safety controls, bespoke brand library, and AI magic tools. Pencil ensures data privacy with ringfencing and a "No Train" policy.

By following these steps, you can effectively leverage Pencil's capabilities to create high-quality ads, optimize ad campaigns, and improve your brand's visibility and engagement with potential customers.

Pros

Pencil empowers brands to win more customers and stay ahead of the competition.
Offers unlimited ad creative testing.
Provides data-driven insights to help understand what works and what doesn't.
User-friendly interface for easy ad creation and management.
Comprehensive solution for optimizing ad performance and driving growth.

Cons

Low quality creative inputs can lead to low quality creative outputs
Requires strong branding and a library of images and videos for best results
Works best for businesses already spending at least $5k/month on ads with data on ad performance
Prediction accuracy improves with testing a higher number of ad creatives
May incur additional charges if going over the subscription quota for ad generations
Cancellation of Pencil account results in loss of accumulated quota
Limited flexibility compared to other AI tools with more features and functionalities
Subscription pricing may not justify the value for businesses with lower ad budgets
May not be suitable for businesses with limited access to high-quality assets for ad creation
Lack of official support for certain languages which could limit accessibility to a wider audience

Pros

Cons

Pencil empowers brands to win more customers and stay ahead of the competition.
Offers unlimited ad creative testing.
Provides data-driven insights to help understand what works and what doesn't.
User-friendly interface for easy ad creation and management.
Comprehensive solution for optimizing ad performance and driving growth.

Low quality creative inputs can lead to low quality creative outputs
Requires strong branding and a library of images and videos for best results
Works best for businesses already spending at least $5k/month on ads with data on ad performance
Prediction accuracy improves with testing a higher number of ad creatives
May incur additional charges if going over the subscription quota for ad generations
Cancellation of Pencil account results in loss of accumulated quota
Limited flexibility compared to other AI tools with more features and functionalities
Subscription pricing may not justify the value for businesses with lower ad budgets
May not be suitable for businesses with limited access to high-quality assets for ad creation
Lack of official support for certain languages which could limit accessibility to a wider audience

Pencil AI FAQs

How many ads can I receive at a time?: If you're on the Standard plan at Pencil, working with a human creative, you will receive 4 ads every 24 hours, up to a maximum of 80 ads in a 20-day working month. You can provide as many briefs as you like, prioritized, and they will work on them 4 ads at a time.

How many formats are included with each ad?: Pencil generates creatives in multiple relevant formats, typically 5 formats per creative.

What kinds of Inputs do I need to use Pencil?: Inputs required include a brand kit with logos, fonts, colors, and a short description of the brand and products, as well as assets like product images, lifestyle images, and product or UGC video, ensuring that images and videos do not contain text or 'supers' as this can interfere with Pencil's automated video editing functionality.

What Outputs does Pencil generate?: Pencil can generate static and video ads in multiple durations and aspect ratios, usually available in 5 aspect ratios like 1:1, 9:16, 4:5, 16:9, 1.91:1, suitable for various digital channels such as Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, and Snap.

What happens when my subscription ends?: When the subscription ends, access to workspaces is lost, and all charges cease at the end of the billing period. To restart a cancelled subscription, email [email protected].

Will my data be private and safe?: Yes, data privacy and security are ensured at Pencil, with detailed terms of service, privacy policy, and AI ethics policy available and continually updated on the website.

What happens if I use more than my generations or ads quota?: Exceeding the quota results in additional charges at the end of the billing period based on the price set by the plan.

What payment methods do you accept?: All major credit cards are accepted, with the option for bank transfers for annual subscriptions.

What is your cancellation or refund policy?: Subscriptions can be cancelled anytime, with charges stopping at the end of the billing period. An unhappy customer can contact Pencil for resolution to ensure the best experience possible.