Pencil AI
4.81
0
Pencil AI uses AI to enhance creativity, make ads faster, and double ad performance while reducing costs.
What is Pencil AI?
Pencil AI is described as a tool that leverages AI to enhance creativity without replacing human creativity. It aims to assist in making ads faster while improving performance and reducing costs. The platform is designed to support creatives in generating ideas and producing better assets for ads, ultimately doubling ad performance. Pencil AI's approach involves using generative AI to streamline and enhance the creative process, focusing on making ads that are not only effective but also maintain quality standards. The platform aims to help users get the most out of their creativity through AI assistance.
Who created Pencil AI?
Pencil was created by a team focused on making creativity effective and effortless through AI. The company's founder details are not explicitly mentioned in the provided documents, but the company's mission revolves around enhancing creativity with AI tools while maintaining human creativity at the core. Pencil aims to help users produce ads more efficiently, improve performance, and simplify the creative process, emphasizing unexpectedness, teamwork, and simplicity as core values.
What is Pencil AI used for?
- Generate static and video ads
- Available in multiple aspect ratios for different digital channels
- Export ad ideas directly into ad accounts
- Download ad ideas as image (PNG) or video (MP4) files
- Generate data-driven insights for ad performance analysis
- Create and manage ad campaigns easily
- Develop high-quality ads with a user-friendly interface
- Optimize ad campaigns by testing unlimited ad creatives
- Reach more customers and increase brand visibility
- Analyze ad performance to make informed decisions
Who is Pencil AI for?
- Ecommerce brands
- Performance agencies
How to use Pencil AI?
To use Pencil effectively, follow these steps:
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Begin by signing up for a free trial of Pencil, which requires no credit card. This trial provides access to the platform's AI concepting, storyboarding, and creative editing features.
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Input the necessary materials into Pencil, including a brand kit with logos, fonts, colors, and a brand/product description. Ensure that your assets such as images and videos do not include any interfering text or "supers" for seamless automated video editing.
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Pencil can generate both static and video ads in various aspect ratios suitable for digital channels like Facebook, Instagram, TikTok, YouTube, Amazon, and more. You can directly export the ad ideas to your ad account or download them as PNG or MP4 files.
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When your subscription ends, access to workspaces will cease, and charges will stop. To resume a cancelled subscription, contact [email protected].
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Pencil requires at least $5k/mo ad spending and existing data in your ad account for optimal performance. Connect your branding, assets, and data to let Pencil generate ads predicted to perform well using AI models from various providers in the industry.
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Collaborate within teams to create, approve, and launch ads easily in one place with features like brand safety controls, bespoke brand library, and AI magic tools. Pencil ensures data privacy with ringfencing and a "No Train" policy.
By following these steps, you can effectively leverage Pencil's capabilities to create high-quality ads, optimize ad campaigns, and improve your brand's visibility and engagement with potential customers.
Pros
- Pencil empowers brands to win more customers and stay ahead of the competition.
- Offers unlimited ad creative testing.
- Provides data-driven insights to help understand what works and what doesn't.
- User-friendly interface for easy ad creation and management.
- Comprehensive solution for optimizing ad performance and driving growth.
Cons
- Low quality creative inputs can lead to low quality creative outputs
- Requires strong branding and a library of images and videos for best results
- Works best for businesses already spending at least $5k/month on ads with data on ad performance
- Prediction accuracy improves with testing a higher number of ad creatives
- May incur additional charges if going over the subscription quota for ad generations
- Cancellation of Pencil account results in loss of accumulated quota
Pencil AI FAQs
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How many ads can I receive at a time?
- If you're on the Standard plan at Pencil, working with a human creative, you will receive 4 ads every 24 hours, up to a maximum of 80 ads in a 20-day working month. You can provide as many briefs as you like, prioritized, and they will work on them 4 ads at a time.
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How many formats are included with each ad?
- Pencil generates creatives in multiple relevant formats, typically 5 formats per creative.
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What kinds of Inputs do I need to use Pencil?
- Inputs required include a brand kit with logos, fonts, colors, and a short description of the brand and products, as well as assets like product images, lifestyle images, and product or UGC video, ensuring that images and videos do not contain text or 'supers' as this can interfere with Pencil's automated video editing functionality.
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What Outputs does Pencil generate?
- Pencil can generate static and video ads in multiple durations and aspect ratios, usually available in 5 aspect ratios like 1:1, 9:16, 4:5, 16:9, 1.91:1, suitable for various digital channels such as Facebook, Instagram, TikTok, YouTube, Amazon, Pinterest, and Snap.
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What happens when my subscription ends?
- When the subscription ends, access to workspaces is lost, and all charges cease at the end of the billing period. To restart a cancelled subscription, email [email protected].
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Will my data be private and safe?
- Yes, data privacy and security are ensured at Pencil, with detailed terms of service, privacy policy, and AI ethics policy available and continually updated on the website.
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What happens if I use more than my generations or ads quota?
- Exceeding the quota results in additional charges at the end of the billing period based on the price set by the plan.
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What payment methods do you accept?
- All major credit cards are accepted, with the option for bank transfers for annual subscriptions.
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What is your cancellation or refund policy?
- Subscriptions can be cancelled anytime, with charges stopping at the end of the billing period. An unhappy customer can contact Pencil for resolution to ensure the best experience possible.
Get started with Pencil AI
Pencil AI reviews
Liam O'Connor
February 10, 2025
What do you like most about using Pencil AI?
I love how Pencil AI streamlines the ad creation process. The AI suggestions are insightful and have really sparked my creativity, allowing me to develop concepts faster than ever before.
What do you dislike most about using Pencil AI?
Sometimes the AI's suggestions can be a bit too generic. While they are helpful, I wish there was a feature to further customize the input parameters for more tailored results.
What problems does Pencil AI help you solve, and how does this benefit you?
Pencil AI helps me overcome creative blocks and speeds up the brainstorming phase. This is particularly beneficial in a fast-paced advertising environment where time is money. I've seen my ad performance double since using it.
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Maya Choudhury
February 15, 2025
What do you like most about using Pencil AI?
The user interface is incredibly intuitive. It feels like having a creative partner that understands my style and preferences, which enhances my workflow significantly.
What do you dislike most about using Pencil AI?
It can sometimes lag when generating multiple ideas at once, but the overall benefits outweigh this minor inconvenience.
What problems does Pencil AI help you solve, and how does this benefit you?
Pencil AI helps me generate fresh ideas quickly, which is crucial for meeting tight deadlines. My campaigns have become more engaging, and I've noticed a marked increase in customer interaction.
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Ethan Nguyen
February 19, 2025
What do you like most about using Pencil AI?
The AI-generated content is not only creative but also aligns well with current trends, making it easy to create ads that resonate with our target audience.
What do you dislike most about using Pencil AI?
I wish there were more collaboration features for teams, as sometimes I find it challenging to share ideas directly with my colleagues.
What problems does Pencil AI help you solve, and how does this benefit you?
It significantly reduces the time spent on brainstorming, allowing me to focus more on strategy and execution. This has resulted in a more streamlined process and improved ad performance metrics.
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