Parallel
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Parallel automates Google Ads management, optimizing budgets and bids, and forecasting YouTube campaign reach with AI precision.
What is Parallel?
Parallel is an AI-powered Google Ads co-pilot that aims to help Google Ads teams achieve unparalleled operating speed and near-autonomous campaign management at scale. It assists in automating routine tasks, providing advanced programmatic functionality, managing budgets, bids, bid strategies, generating reports, and offering forecasting for YouTube campaigns.
The tool enables users to create and manage ads, keywords, and campaigns quickly, optimize budget and bids, provide reporting data, offer recommendations from the Google Ads recommendations engines, and forecast commercial reach for video campaigns on YouTube and Google Video Partners. Moreover, Parallel is designed for ambitious teams and individuals looking to embrace exponential technology for optimizing work efficiency.
Who created Parallel?
Parallel was created by a founder named Andrew Searle. The company was launched on March 8, 2023, and it offers an AI-powered Google Ads co-pilot designed to optimize work efficiency by providing near-autonomous campaign management at scale. The tool is suitable for ambitious teams and individuals looking to leverage advanced technology for faster operations in Google Ads management.
What is Parallel used for?
- Automating the generation of reports
- Pausing campaigns
- Creating ads
- Updating shared budgets
- Managing budgets, bids, and bid strategies
- Creating and combining automated goal-driven bidding strategies
- Forecasting the commercial reach of video campaigns
- Increasing campaign management speed
- Improving efficiency and effectiveness of campaign management
- Providing recommendations for Google Ads management
- Automating tasks in Google Ads management such as generating reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, and bid strategies
- Managing budget effectively by instantly updating targets, pausing campaigns, and adding keywords
- Using natural language for Google Ads account management to handle complex tasks efficiently
- Receiving complete performance reporting data for Google Ads accounts
- Offering up-to-date recommendations for managing Google Ads
- Forecasting commercial reach for YouTube and Google Video Partners campaigns
- Improving efficiency in Google Ads management by scaling output, reducing operational and execution drag, and increasing campaign management speed
- Designed for ambitious teams and individuals embracing exponential technology to achieve tasks quickly
- Helping in creating and managing ads, keywords, and campaigns by enabling quick creation and management of elements using natural language commands
- Providing early beta access, comprehensive customer support, and three pricing tiers (Starter, Pro, Enterprise) for different account needs
- Automating tasks in Google Ads management (reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, bid strategies, etc.)
- Generating complete performance reports for Google Ads campaigns
- Unlocking advanced programmatic functionality in Google Ads management
- Using natural language for managing Google Ads accounts
- Forecasting for YouTube and Google Video Partners campaigns
- Offering recommendations for managing Google Ads
- Increasing operating speed and throughput in Google Ads management
- Scaling output and reducing operational and execution drag
- Aiding in creating and managing ads, keywords, and campaigns efficiently
- Providing customer support and pricing tiers for different account capacities
Who is Parallel for?
- Google Ads specialists
- Marketing professionals
- Advertising professionals
- Digital marketing managers
- PPC specialists
- Google Ads professionals
- Digital marketers
- Advertising specialists
- Marketing Managers
- Business owners
- Google Ads managers
How to use Parallel?
Here is a concise step-by-step guide on how to use Parallel effectively in managing Google Ads campaigns:
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Access Parallel: Sign up for early access to the Parallel platform on their website.
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Utilize Automation: Take advantage of Parallel's automation capabilities to streamline routine tasks like generating reports, creating ads, updating budgets, and managing bids.
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Benefit from Recommendations: Make use of up-to-date recommendations provided by Parallel, imported from the Google Ads recommendations engine.
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Forecasting Abilities: Leverage Parallel for forecasting commercial reach in your YouTube and Google Video Partners campaigns.
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Enhance Efficiency: Expect significant efficiency improvements such as increased operating speed and throughput, with the ability to scale output and reduce operational drag substantially.
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Wide Audience Suitability: Parallel is designed for both large organizations and small teams, catering to ambitious individuals seeking to optimize work efficiency.
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Customer Support: Enjoy comprehensive customer support included in all pricing tiers, ensuring effective utilization of the tool for managing Google Ads campaigns.
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Subscription Tiers: Choose from three pricing tiers - Starter, Pro, and Enterprise, with varying levels of account support and features at different price points.
By following these steps, you can harness the power of Parallel to automate tasks, receive valuable recommendations, and enhance the efficiency of your Google Ads management.
Pros
- Easily duplicates assets
- Programmatic account management
- Forecasting for YouTube campaigns
- Google Ads recommendations engine
- Access to reporting data
- Goal-driven bidding strategies
- Optimizations on bids
- Optimizations on budget
- Natural language processing
- Trained on technical documentation
- Provides trend identification
- Pause underperforming campaigns
- Efficient Google Ads management
- Creates ads, keywords quickly
- Increases operating speed
Cons
- Limited to Google Ads
- No multi-platform support
- Pricey for smaller businesses
- No social media integration
- Forecasting limited to video
- No collaborative features
- Lack of customizability
- Dependent on Google's algorithms
- No A/B testing tools
Parallel Pricing and plans
Paid plans start at $$99/month and include:
- Free Customer Support
- Installation
- World-class Support
- Free Back-up
- Up-to-date Recommendations
- Forecasting Capabilities
Parallel FAQs
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What is Parallel?
- Parallel is an AI-powered Google Ads co-pilot designed to help Google Ads teams achieve unparalleled operating speed and near-autonomous campaign management at scale. It's intended for teams and individuals who are ambitious in embracing exponential technology to optimize work efficiency.
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How does Parallel assist in Google Ads campaign management?
- Parallel assists in Google Ads campaign management by automating routine tasks with a single request. This enables users to unlock advanced programmatic functionality previously reserved for technical power users. It enhances the management effectiveness of large and complex Google Ads accounts and campaigns by providing recommendations, managing budgets, bids, bid strategies, and providing verbosity of performance reporting.
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What tasks can Parallel automate in the management of my Google Ads?
- Parallel can automate a numerous amount of tasks in the management of your Google Ads. These tasks include generating reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, and bid strategies, creating and combining automated goal-driven bidding strategies, and easily creating ads, keywords, and campaigns in seconds.
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Can Parallel generate reports for my Google Ads campaigns?
- Yes, Parallel can generate complete performance reporting data for your Google Ads campaigns. It allows you to pull any data, instantly get Search Query Reports (SQRs), quickly identify trends and more using natural language.
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What advanced programmatic functionality can Parallel unlock?
- Parallel can unlock advanced programmatic functionality such as managing budgets, bids and bid strategies, instantly updating tCPA or tROAS targets, pausing campaigns or adding keywords, creating and combining automated, goal-driven bidding strategies with responsive ads and automatic rules for powerful autonomous account management, and much more.
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How does Parallel handle budget management for Google Ads?
- Parallel handles budget management for Google Ads by allowing users to instantly manage budgets, bids, and bid strategies. It enables users to update tCPA or tROAS targets, pause campaigns or add keywords and more.
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Can Parallel use natural language to manage my Google Ads accounts?
- Yes, Parallel uses natural language to manage your Google Ads accounts. It was trained on vast corpuses of technical documentation across the Google Ads ecosystem which makes it efficient in understanding and handling complex account management tasks using natural language.
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What kind of performance reporting data can I receive from Parallel?
- With Parallel, you can get complete performance reporting data for your Google Ads accounts. You can pull any data, instantly get Search Query Reports (SQRs), quickly identify trends and more using natural language.
Get started with Parallel
Parallel reviews
Yasmin Khan
January 10, 2025
What do you like most about using Parallel?
I appreciate the automation features that help speed up the management of our Google Ads campaigns. It's especially useful for managing bids and budgets, which can be very tedious manually.
What do you dislike most about using Parallel?
The user interface can be a bit overwhelming at first. It took some time to get used to all the features and functionalities. Sometimes, it feels like there is too much going on.
What problems does Parallel help you solve, and how does this benefit you?
Parallel helps reduce the time spent on routine tasks in Google Ads management, allowing my team to focus more on strategy and creative aspects. However, I wish it could provide more in-depth insights on campaign performance.
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Mateo Gonzalez
December 10, 2024
What do you like most about using Parallel?
The forecasting feature for YouTube campaigns is impressive. It allows us to plan our video marketing strategies much more effectively.
What do you dislike most about using Parallel?
Sometimes, the recommendations for budget adjustments can feel a bit conservative. I would like to see more aggressive strategies.
What problems does Parallel help you solve, and how does this benefit you?
It significantly streamlines our ad management process, which has led to improved performance and better budget utilization. This has allowed us to allocate resources more efficiently.
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Aisha Patel
November 22, 2024
What do you like most about using Parallel?
I love how it automates the bidding process. It saves us a lot of time and ensures we stay competitive in our ad placements.
What do you dislike most about using Parallel?
The integration with other tools could be better. Sometimes, I experience glitches when linking with our CRM.
What problems does Parallel help you solve, and how does this benefit you?
It helps us manage multiple campaigns efficiently without the constant manual oversight. This has improved our team's productivity immensely.
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