Parallel

What is Parallel?

Parallel is an AI-powered Google Ads co-pilot that aims to help Google Ads teams achieve unparalleled operating speed and near-autonomous campaign management at scale. It assists in automating routine tasks, providing advanced programmatic functionality, managing budgets, bids, bid strategies, generating reports, and offering forecasting for YouTube campaigns.

The tool enables users to create and manage ads, keywords, and campaigns quickly, optimize budget and bids, provide reporting data, offer recommendations from the Google Ads recommendations engines, and forecast commercial reach for video campaigns on YouTube and Google Video Partners. Moreover, Parallel is designed for ambitious teams and individuals looking to embrace exponential technology for optimizing work efficiency.

Who created Parallel?

Parallel was created by a founder named Andrew Searle. The company was launched on March 8, 2023, and it offers an AI-powered Google Ads co-pilot designed to optimize work efficiency by providing near-autonomous campaign management at scale. The tool is suitable for ambitious teams and individuals looking to leverage advanced technology for faster operations in Google Ads management.

What is Parallel used for?

• Automating the generation of reports
• Pausing campaigns
• Creating ads
• Updating shared budgets
• Managing budgets, bids, and bid strategies
• Creating and combining automated goal-driven bidding strategies
• Forecasting the commercial reach of video campaigns
• Increasing campaign management speed
• Improving efficiency and effectiveness of campaign management
• Providing recommendations for Google Ads management
• Automating tasks in Google Ads management such as generating reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, and bid strategies
• Managing budget effectively by instantly updating targets, pausing campaigns, and adding keywords
• Using natural language for Google Ads account management to handle complex tasks efficiently
• Receiving complete performance reporting data for Google Ads accounts
• Offering up-to-date recommendations for managing Google Ads
• Forecasting commercial reach for YouTube and Google Video Partners campaigns
• Improving efficiency in Google Ads management by scaling output, reducing operational and execution drag, and increasing campaign management speed
• Designed for ambitious teams and individuals embracing exponential technology to achieve tasks quickly
• Helping in creating and managing ads, keywords, and campaigns by enabling quick creation and management of elements using natural language commands
• Providing early beta access, comprehensive customer support, and three pricing tiers (Starter, Pro, Enterprise) for different account needs
• Automating tasks in Google Ads management (reports, pausing campaigns, creating ads, updating shared budgets, managing budgets, bids, bid strategies, etc.)
• Generating complete performance reports for Google Ads campaigns
• Unlocking advanced programmatic functionality in Google Ads management
• Using natural language for managing Google Ads accounts
• Forecasting for YouTube and Google Video Partners campaigns
• Offering recommendations for managing Google Ads
• Increasing operating speed and throughput in Google Ads management
• Scaling output and reducing operational and execution drag
• Aiding in creating and managing ads, keywords, and campaigns efficiently
• Providing customer support and pricing tiers for different account capacities

Who is Parallel for?

• Google Ads specialists
• Marketing professionals
• Advertising professionals
• Digital marketing managers
• PPC specialists
• Google Ads professionals
• Digital marketers
• Advertising specialists
• Marketing Managers
• Business owners
• Google Ads managers

How to use Parallel?

Here is a concise step-by-step guide on how to use Parallel effectively in managing Google Ads campaigns:

1. Access Parallel: Sign up for early access to the Parallel platform on their website.

2. Utilize Automation: Take advantage of Parallel's automation capabilities to streamline routine tasks like generating reports, creating ads, updating budgets, and managing bids.

3. Benefit from Recommendations: Make use of up-to-date recommendations provided by Parallel, imported from the Google Ads recommendations engine.

4. Forecasting Abilities: Leverage Parallel for forecasting commercial reach in your YouTube and Google Video Partners campaigns.

5. Enhance Efficiency: Expect significant efficiency improvements such as increased operating speed and throughput, with the ability to scale output and reduce operational drag substantially.

6. Wide Audience Suitability: Parallel is designed for both large organizations and small teams, catering to ambitious individuals seeking to optimize work efficiency.

7. Customer Support: Enjoy comprehensive customer support included in all pricing tiers, ensuring effective utilization of the tool for managing Google Ads campaigns.

8. Subscription Tiers: Choose from three pricing tiers - Starter, Pro, and Enterprise, with varying levels of account support and features at different price points.

By following these steps, you can harness the power of Parallel to automate tasks, receive valuable recommendations, and enhance the efficiency of your Google Ads management.