
OpinioAI is an AI-powered marketing research platform designed to help businesses, researchers, and students gain valuable insights without the need for traditional data collection methods like surveys, polls, or interviews. It leverages Large Language Models such as GPT-3 to simulate human responses and provide detailed and nuanced opinions. OpinioAI allows users to analyze existing data, synthesize new insights, and evaluate content from the perspective of their target audience. The platform aims to revolutionize market, product, and academic research by offering efficient, effective, and budget-friendly solutions for obtaining valuable data and feedback.
The platform is valuable for various user groups, including fractional CMOs, consultants, marketing professionals, and students. Users can create AI buyer personas and market segments to understand preferences, opinions, and behavior patterns. OpinioAI credits are used for interactions with the AI, such as asking questions or analyzing documents, with different tasks consuming varying amounts of credits. Additionally, users can interact with AI personas representing their target audience, providing a unique perspective on messaging and content evaluation. Overall, OpinioAI represents an innovative approach to research, leveraging AI technology to streamline data collection and analysis processes.
OpinioAI was founded by Nikola K., a marketing professional with over 12 years of experience in the B2B SaaS tech space, and Gaspar N., a tech architect and developer with more than a decade of experience in building modern customer-facing applications. The platform aims to revolutionize market, product, and academic research by leveraging AI models to replace traditional data collection methods with more efficient and effective approaches.
To use OpinioAI, follow these steps:
Persona Building: Utilize the Persona Builder tool to create detailed buyer personas based on interests, frustrations, and demographics. You can also generate personas with AI if needed.
Business Profiles: Define your business, product, or service category to provide context for persona creation and content evaluation.
Synthetic Research: Define attributes of a market segment, specify questions, and conduct insights research at scale with OpinioAI's tools.
Fine-Tuned Models: Utilize existing data to focus the AI model and enhance output quality through fine-tuning techniques.
Credit System: Initially, in the beta phase, the PRO plan offers 200 credits monthly. Reach out for additional credits or student discounts at [email protected].
Features: Explore the Persona Builder, Ask Away for instant feedback, Analyze for processing datasets, Evaluate for messaging feedback, and Synthetic Sampling for generating synthetic data.
Utilization: Upload datasets, reports, research papers for AI analysis, build synthetic personas, and evaluate creatives to gain insights tailored to your target audience.
User Testimonials: Fractional CMOs, consultants, and product marketing directors have lauded OpinioAI for its persona building, feedback generation, and messaging insights.
OpinioAI aims to simplify research processes, providing AI-driven tools for market insight, product research, buyer personas, data analysis, and messaging evaluation. It democratizes research, making it efficient, effective, and budget-friendly, while leveraging AI models for instant data access and feedback.
The insights are actionable and relevant, which has greatly improved my ability to drive marketing campaigns.
I would love to see more integrations with other marketing tools I use.
It allows me to produce quality research in a fraction of the time it used to take, which is a huge advantage.
The insights I receive are actionable and specific, making my marketing efforts much more effective.
The credit system can be a bit opaque; I sometimes find it hard to track my usage.
It helps me quickly gather insights that inform my marketing strategy, giving me a competitive edge.
The AI's capacity to analyze data quickly is impressive. It allows me to focus on strategic thinking rather than getting bogged down in data.
I would appreciate more integration options with other software I use.
It streamlines my research process, allowing me to produce high-quality reports in less time.
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